“The best way to predict the future is to invent it.” – Alan Kay
Of course it’s true that no one can predict the future. But the best brands have some tricks up their sleeve when it comes to anticipating trends. In this piece from Fast Company,author and lecturer Mark McNeilly, who wrote Sun Tzu and the Art of Business: Six Principles for Managers, shares three ways to take advantage of the trends happening NOW.
In this piece, Trevor Davis, a leading consumer products expert and consultant with IBM Global Business Services, talks about how our society is well-attuned to what’s trending at any moment, thanks to the rise of social media plus analytical tools.
But these trends are only fleeting, and because of their very nature, have limited value. How, then, do we extract the real value from all the noise, and figure out the long-term, meaningful trends with staying power? Read here.