Santa Uses Predictive Analytics for Toy Matching (Christmas Infographic)

Image from IBM Big Data Hub

Image from IBM Big Data Hub

Santa’s use of data has gone from reactive to predictive with his toy-matching engine code-named YULELOG.  By using data above and below the 85th parallel, including the letters from children, pout score, and toy build time, Santa can analyze what toys are trending and work to match these toys to all the boys and girls.


Image Courtesy Of:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

Santa is On His Way – How is Big Data Analytics Helping? (Infographic)

Image from IBM Curiosity Shop

Image from IBM Curiosity Shop

Santa is on his way, but retailers know they cannot rely on holiday magic alone to make the year’s busiest shopping season a success.  They are engaging with customers in new ways and using the power of analytics and a multi-channel approach to make the season bright.


Images Courtesy Of:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM CEO Ginni Rometty Looking Ahead to The Smarter Enterprise

Photo:  IBM

Photo: IBM

IBM President and CEO, Ginni Rometty ranks #1 shares her views on the year ahead with The Economist for The World in 2014.  Citing a historic convergence of major technology shifts, where the world has become pervasively interconnected, she notes that there are more than a trillion interconnected and intelligent objects and organisms – including a billion transistors for every person on the planet.  Speaking of Big Data, she also mentions that, by one estimate, there will be 5,200 gigabytes of data for every human on the planet by 2020.  This will begin to transform the enterprise and give rise to a new model of the firm called ‘The Smarter Enterprise’.  There are three ways the Smarter Enterprise will differ from the traditional model:

  1. Use Predictive Analytics to make decisions
  2. Infuse intelligence into products and how they are made
  3. Deliver value to individuals rather than demographic segments

Read the full story below:

(The Economist, Nov 18, 2013) The Year of the Smarter Enterprise



– Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

Wrapping Up Feb: Big Data and Smarter Analytics

Our theme for February was ‘Analytics’, and what better way to wrap up the month than with the IBM Smarter Analytics Leadership Summit held in New York City on February 21.  Here’s a replay of one of the two keynote addresses:

To learn more about how leaders are using big data and analytics to improve their business and download presentation materials from each of the five leadership tracks, check out IBM Analytics.


–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection


The February 2013 theme for The Greater IBM Connection was ”analytics”.

Free Webcast 12/6 at 11am ET – Leveraging Analytics for Competitive Advantage


Leveraging Analytics to Achieve Significant Competitive Advantage – mark your calendar now for a free new Webcast Thursday, December 6, 11 a.m. ET. This event is open to everyone; join us!

Are you taking full advantage of advanced analytics from your BPO provider? Customers’ expectations around the level of analytics and business insights provided by their BPO partner are dramatically increasing. According to a new IBM Institute for Business Value and University of Oxford joint study, competitive advantage from analytics has grown from 37% to 63% over the past two years.

Join us for an informative discussion with our experts to learn how IBM embeds analytics across a broad spectrum of business processes to help clients succeed. This session will raise the bar in terms of your expectations from your BPO provider and create a framework to deliver critical business insight that provides significant gains across almost every aspect of your business.


Steve Harvey, Global Analytics Leader

Global Process Services


For more on Smarter Analytics, click here.

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

Leading Marketers: Unleash the Power of Smarter Analytics

In this issue:

  • Marketing Analytics – Developing insights that drive business outcomes
  • We want to know
  • Around IBM
  • Milestone reached – thank you!


Marketing Analytics – Developing insights that drive business outcomes

Marketers: every day, the amount of data available to you grows―and it’s arriving faster than ever. It’s a rich resource, including information about rivals, markets, segments, even individual customers. But to tap this powerful source of competitive advantage and to uncover insights, marketers need a structured approach.

Marketing analytics lays the groundwork for smarter decisions, successful campaigns, and strengthened customer relationships. It’s the foundation that enables marketers to engage customers as individuals in every interaction across every channel.

A new study from the IBM Center for Applied Insights shows how leading marketers – who are today making 2x the profit of their peers – are making it happen. Read it here:


We want to know

It’s your turn – of the MANY social networks in use today, which do you use most? Is it the major players like Facebook for social life, LinkedIn for business networking? Or are you a Pinterest person or a Google+ sharer? Let us know by voting here – we want to hear from you!

We’ll publish the results next week.

And don’t forget that you can always post your own question under the Discussions tab here at LinkedIn.

Get a conversation going today – you have about 75,000 of your fellow Greater IBMers to talk to.


Around IBM

IBM logo on blue background

A lot of Greater IBMers have told us that after they leave the company, one thing they miss is knowing what’s going on around the world at IBM. Here’s a roundup of some of the latest:

Innovation: Polycom teams with IBM Research on cloud/video capabilities


Excellence in IT: Do YOU have what it takes to be an IBM Champion? Nominations are open now – details here:


Milestone – thank you!

Thanks again for helping us reach our latest milestone of 10,000 Likes on The Greater IBM Connection’s Facebook page. We look forward to reaching many more of these milestones with you!

Be sure to tell your Greater IBM friends and colleagues to Like our page, too: