IBM News Roundup (Jan-Feb) – Watson Group, Cloud Expansion, IBM Studies, 4Q Earnings, and more


IBM News Roundup (Jan-Feb)

Here’s a roundup of some of the major IBM news, events, and study releases from the past few weeks, in case you missed them.



–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM News Roundup (October) – IOD, IBM Studies, President Obama, and 3Q Earnings


IBM News Roundup (October)

Here’s a roundup of some of the major IBM news, events, and study releases from the past few weeks, in case you missed them.



– Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM: Getting Serious about Gamification (And So Should You)

“If you want to see what business leadership may look like in three to five years, look at what’s happening in online games.” – Byron Reeves, Ph.D.,the Paul C. Edwards Professor of Communication at Stanford University and Co-founder of Seriosity, Inc.

Online games are shining a spotlight on the future of business leadership.


The Internet continues to force change upon business managers. The days of having close-knit teams in close quarters, collaborating on long-term strategy, are over, replaced by virtual teams constantly reinventing the business across the world. And the business world desperately needs a new leadership model that befits the Internet Age.

Fortunately, there is a way to see into this rapidly changing world. In the realm of online games, specifically massively multi-player online role playing games (MMORPGs), leaders emerge who deftly navigate the motivational, emotional, and social needs of their direct reports in a highly competitive, distributed, virtual environment. And there are many lessons to be learned.

That’s why IBM has partnered with Seriosity Inc., a software company that develops enterprise products and services inspired by online games, to study how leaders operate in these games. Together with experts from Stanford University and MIT, the team captured 50 hours of online game play, surveyed hundreds of gamers, and conducted several interviews of gaming leaders.

The study aimed to:

  1. Better understand how successful leaders behave in online games and
  2. Learn which aspects of game environments leaders use to be more effective.

The results are fascinating. Among other things, the research uncovered that the online games’ transparent environments made leadership easier to assume. And that leadership in online games is more temporary and flexible than it is in the business world. And finally, online games give leaders the freedom to fail, and experiment with different approaches and techniques: something that any Fortune 500 company that hopes to innovate needs to understand.

To learn more about the lessons that online games can teach tomorrow’s business leaders:

And to read what IBM has learned about its own internal gaming community, read the report from IBM’s Institute of Business Value (.PDF).

IBM is one of the most active and consistently referenced organizations in the world when it comes to applied game thinking in the workplace. Though the company began its efforts in this area in early 2006, in 2011 Fast Company ranked IBM sixth among the world’s most innovative companies, citing its work in play-based thinking as the major factor in their rating.

Free Webcast 12/5 – How to Use Social Media in Business: Embrace the Digital Workplace

Social Media and business – mark your calendar now for a free new Webcast next Wednesday, December 5, 11 a.m. ET. This event is open to everyone; join us!

How are changes in the digital marketplace affecting the way employees work, and what does it all mean for organizations? As technology enables and changes the way people like to work, new preferences are emerging, and so are new requirements. CIOs and IT executives must stay one step ahead – understanding how the digital workplace is changing, as well as its challenges and opportunities.

The new webcast from the Center for CIO Leadership, Embracing the Digital Workplace: What Every IT Professional Needs to Know, takes place Wednesday, Dec. 5 from 11 a.m. to 12 noon Eastern (NYC) time. The event features three top speakers from leading institutions, who will share their perspectives on these topics and more. Speakers include:

  • Eric Lesser, Research Director, IBM Institute for Business Value
  • Paul Miller, CEO and founder of the Digital Workplace Group
  • Jonathan See, the CIO of Pepperdine University

Joerg Winkelmann, IBM Vice President Marketing & Communications / Executive Director Center for CIO Leadership, will host the event. Join us for the opportunity to:

  • Learn about the adoption of social media in business, as well as how the Digital Workplace will begin to gain traction as a major business opportunity.
  • Gain new insight on how technology is creating new opportunities to transform higher education and bridge the digital divide in business and education.
  • Hear how the panelists have approached the new workplace dynamics and have gained added value for their stakeholders.

Click here for more details and to register for this free event

If you have any questions about the event or the registration process, please contact


If you missed last month’s webcast – on managing enterprise risk and IT security, and featuring practical advice from experts at IBM, Raytheon and Fiserv – there’s good news: a replay is now available for you to watch anytime.

For more details and to watch the Webcast, Enterprise Risk Management: An Insider’s Guide, click here.

Information in Modern Societies = Inspiration to Author/Greater IBMer Dr. James Cortada

Greater IBMer, author and thought leader Dr. James Cortada is no newcomer to the world of developing, writing, and publishing books. An IBM employee of nearly 40 years now, he’s recently published his latest, “The Digital Flood: The Diffusion of Information Technology Across the U.S., Europe, and Asia” – and it’s his 66th book.

Read more about Dr. Cortada and how his IBM career helped him in developing his dozens of books on the history of information technologies and business management.

Dr. James W. Cortada

The Greater IBM Connection: How long have you been an IBMer?

Dr. Cortada: 38 years.

What is your role today – what are some of your more interesting duties? 

I work in the IBM Institute for Business Value (IBV), doing research on contemporary business problems and advising governments on how to improve their operations.

I also support client teams selling to government agencies when they need thought leadership materials.

How did you come to join IBM?

I was recruited into sales by two IBM executives in the 1970s.

What earlier roles have helped to prepare you for the work you’re doing now? 

I have consulted to governments all over the world, sold software and hardware, and learned to run sales organizations, all of which taught me about the role of IT and managing its use in business terms.

Is your IBM work related to your writing? 

They are related, because my writing is about how IT is used by individuals, companies, governments, by industry and by country. My IBM experience gives me the insight to know what issues to explore that are relevant to our clients.

Have you written for pleasure all your life? How did you begin?

I have written for pleasure all my life; I learned to do it first as a reporter for a newspaper, later as a stringer for AP, then through the formal rigors of graduate training.

When did you begin writing books?

I published my first book when I was 20, a short thing about the American Civil War in my hometown in Virginia.

That was 65 books ago.

What spurred you to write a book – what was the impetus that got you started?

I have been writing about the history and management of IT since about 1978, always about topics that I wished someone else would write about, but did not.

So I did.

 Buy the book at

Cover of The Digital Flood

Available now

How do you choose the subjects to explore? Can you explain the process?

I pick topics by listening to what clients and experts are concerned with and by what experts are not willing or able to take on.

For example, European economists and historians like to write more about their home country than about Europe as a whole. Clients want to understand Europe as a whole rather than just about one country.

I also build on what I learned from prior projects to determine what questions to explore and on what skills I have. I am fortunate to be able to work in multiple languages, which makes writing a global history easier.

IBMers work a lot of hours; how do you make the time to write?

This is like jogging, it is a discipline. Every Saturday and Sunday morning I write/study/research between 6 and 8:30 AM, 4 weeks a month, 11 months a year, 10 years each decade. That means there is enough time to write and after a while you get quite efficient at it so the productivity increases.

Do you write regularly? And if so, when and where?

Only on weekends and in my home office, at the same desk so that my mind mentally gets switched fast to the writing zone.

What other hobbies do you have?

Hiking and camping, and I also collect old books on information technologies, tabulators, computers and, of course, everything I can get my hands on regarding the history of IBM and its competitors.  I have a very cool collection of publications about IBM from all over the world.

Does your creativity emerge in any other ways, do you paint, photograph, play music, etc.?

No time to do those things as IBM, family, community activities, and writing consumer all my waking hours.

What does your future in writing hold? What’s next? 

Three books: what the history of 150 years of IT teaches management about business; a short account of how management has changed in the last 30 years and where it is going; the first history of the role of information in the United States, 1875-Present.


Get “The Digital Flood

Follow James Cortada on Twitter

James Cortada’s page on Amazon