Since 2000, Our Collective Attention Span Has Decreasd by 40% – Is it Facebook’s Fault?

(from Internet addictions — especially to social media — have been well documented. But what’s the psychology behind it?

As it turns out, receiving and answering a notification results in a hit of dopamine, a chemical neurotransmitter associated with the motivation and reward response in the human brain. Social media notifications can have the same addictive effect.

Is this addiction real, though? In China, Taiwan and South Korea “Internet Addiction Disorder” is already accepted as a psychological diagnosis. Next year it’s slated for inclusion in the Diagnostic and Statistical Manual for Mental Disorders (DSM-V).

Facebook and Internet addiction can have damaging effects, such as a decrease in our attention span — in fact, since 2000, our collective attention span has decreased by 40%. Check out this infographic to learn what’s actually happening.

Facebook addiction

Coffee Nation: How Caffeine Affects Your Creativity

coffee cup with hearts in the foam

(photo by Laura D’Allessandro)

What’s happening internally as you’re downing your morning, afternoon, or evening cup of coffee or tea? Lots people have a coffee prior to sitting down to work, but how does caffeine actually affect your thinking, and especially your creativity? Read this post in by creativity expert Tanner Christensen, and learn what’s really going on when you reach for that second cup.

About the author:


Tanner Christensen is the creator of, Marketing Director @clearlink, an entrepreneur and a creativity expert. Follow him on Twitter: @tannerc


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-Posted by Regan Kelly