In IBM’s 2010 Global CEO study of over 1,500 corporate heads and public sector leaders across 60 nations and 33 industries, creativity was touted as being the most important leadership quality for success, outweighing even integrity and global thinking.
So how much creativity and innovation can the world’s 13th largest employer inspire? Apparently, quite a lot, as the following list shows. So here is today’s list of cool things you never knew about IBM creativity, focusing on Games, Art, and Music.
1. IBM and Serious Games
You may have heard of Zynga when it comes to games, but did you know that FastCompany listed IBM as one of the Top 10 Companies in Gaming due to our work in serious games? IBM has been investing in serious games since 2000 and has made advances in performing key research, prototypes, and/or complete games in these five areas – technical training, leadership skill-building, marketing, talent on-boarding, and productivity building. Watch the trailer below and learn more about IBM and Serious Games here.
2. IBM and Art
Of course, there is a lot of very creative IBM advertising art to be found as the quick list below shows. But there are a number of other ways that IBM has had a connection to art. For example, in 1997, IBM built the online Hermitage Museum for Hermitage in Russia which was touted as the “World’s Best Online Museum” by National Geographic Traveler. IBM was also a major collaborator on the Eternal Egypt project and website, with the goal of bringing to light more than 5000 years of Egyptian civilization to help preserve it for tourists, students and scholars. More recently, the Metropolitan Museum of Art in New York worked with IBM to install a wireless sensor network to help preserve the works of art in its world-renowned, encyclopedic collection. Works of art are very sensitive to fluctuations in temperature, relative humidity, and other environmental conditions. IBM’s sensor network is enabling the museum’s scientists to monitor and analyze the reaction of art objects to environmental changes that will help them to develop predictive models for art preservation more accurately. Learn more about IBM and art here.
Other IBM Art Related
- IBM Icon of Progress – Good Design is Good Business
- IBM Icon of Progress – Floppy disk art (floppy disk car, clock, coaster, bag)
- Art as therapy – IBM service story in Korea
- Paul Rand – IBM logo designer
- IBM Smarter Planet campaign (including photos of Smarter Planet exhibit at Epcot) – by Office via Olgivy (Designer was Carl DeTorres)
- Ads of the World – IBM
- Creativity-online long list of IBM Creative ads (site requires you to register, so you can just use as a search reference list to find the ads)
- IBM Turns Its Ads into Urban Furniture (2013)
- Stunning IBM PC Paper Art from 1986 ad via Vintage Computing
- IBM Vintage ads via IBM Archives
3. IBM and Music
IBM has a long history with music. Did you know that there was even an official company song book, published in the 1930s, called Songs of the IBM? It started in the earliest years of the company’s history with a 32 member employee band, which was followed by a variety of other employee musical groups — an orchestra, singing groups for men, for women, for men and women, even for children. Soon, singing and instrumental performances spread to other IBM sites and groups, and many IBM meetings would start with employees singing various “fellowship songs”, such as “Ever Onward” (the IBM rally song). However, IBM’s connection to music was just not limited to employee musical groups. Much like IBM’s modern-day creativity often manifests itself in the form of leveraging technology to create something very cool like the world’s smallest movie made from atoms, there were early creative efforts to create music from mainframes as the stories below show. Learn more about IBM and music here.
- The Soothing Music of ‘IBM 1401: A User’s Manual (IBM)
- Christmas Carols on the IBM 704 (IBM)
- 1401 Music, Sounds, and Movies (by Ed Thelen)
- IBM 1401 Mainframe, The Musical (Wired 2007)
- First Computer to Sing ‘Daisy Bell’ in 1961 on IBM 7094 (YouTube video)
- IBM Computer Creativity: 3 Things You Never Knew – Movies, Cooking, Books (Part 2 in the IBM Creativity Series)
- IBM Creatives on Blog, Facebook, Twitter, and LinkedIn
– By Julie Yamamoto, Program Manager, The Greater IBM Connection
The October 2013 theme for The Greater IBM Connection is ”creativity and innovation”, and The Greater IBM Connection will be sharing various tips, tools, and resources on this topic.