IBM Center for Applied Insights Launches New Blog! (#IBMCAI)


CAI_Y_avatarIn a world overflowing with data, there’s a lot to be discovered.  The IBM Center for Applied Insights (IBMCAI) uncovers new ways of thinking, working and leading through research and analytics.  IBMCAI studies pair strategic insights with practical lessons to help leaders deliver better results.

Now IBMCAI  has launched a new blog – check it out and let them know what you think in the Leave A Reply field.  You can also subscribe to the IBMCAI blog by visiting and clicking the ‘Follow Blog’ link on the right.


  • Insights by topic (Big Data, Cloud, Social, etc.) and role (Business Leader, IT Leader, Developer) in See Insights by
  • Datagrams, Quotes, Play With Numbers, and other fun in Coffee Break
  • Videos, Infographics, Podcasts, and Translated Insights in Resources
  • A number of ways to get involved, contribute, and connect in Get Involved
  • Global access to the blog in the Select Your Language


Original announcement posted on the IBMCAI blog here:

IBM Center for Applied Insights Launches New Blog! (#IBMCAI).

IBM CEO Ginni Rometty Addresses South Africa’s Business Leaders

IBM Chairman and CEO Ginni Rometty speaks to more than 200 South African business leaders about IBM’s commitment to Africa at the IBM CIO Leadership Exchange in Johannesburg, South Africa on February 5, 2013.

(Graham Carlow/Feature Photo Service for IBM)

IBM been doing business in Africa for more than 90 years. Most recently, the company has been expanding its presence by focusing investments in more than 20 African countries.

Read more about Technology in Africa: Extracting Insights from Big Data in this Smarter Planet blog post by Steve Hamm.


Follow IBM South Africa on Twitter: @IBM_SouthAfrica

Imbizo! IBM South Africa and Its Leadership Team

IBM CEO Virginia Rometty Shares Her Leadership Philosophy

Ginni Rometty: The 100 Women Who Rule the World (

The Center for CIO Leadership

Enterprise Transformation: IBM Senior VP Linda Sanford on the Company’s Decade of Change

IBM today has more than $100 billion in annual revenue and 430,000 employees in 170 different countries. Senior Vice President Linda Sanford, with the help of the IBM CIO organization and the business transformation team reporting to her, is orchestrating a massive transformation that has thus far yielded an $8 billion payback for the company.

In this interview, Sanford details the company’s decade of change and talks about why it’s critical for organizations to regularly transform their products, systems, and processes. She also explains IBM’s priorities, and the CIO’s office’s involvement in its overall transformation. Read the interview here.

Related video: Transforming Business through Collaboration and Innovation (interviews with IBM customers)


About the expert:

Linda Sanford

IBM’s Linda Sanford

Linda Sanford serves as Senior Vice President, Enterprise Transformation, for IBM, and leads the strategy for IBM’s internal transformation to becoming the premier globally integrated, smarter enterprise. In this role, Ms. Sanford is responsible for driving the company’s ongoing reinvention spanning technology, operations and culture.

Free Webcast 12/5 – How to Use Social Media in Business: Embrace the Digital Workplace

Social Media and business – mark your calendar now for a free new Webcast next Wednesday, December 5, 11 a.m. ET. This event is open to everyone; join us!

How are changes in the digital marketplace affecting the way employees work, and what does it all mean for organizations? As technology enables and changes the way people like to work, new preferences are emerging, and so are new requirements. CIOs and IT executives must stay one step ahead – understanding how the digital workplace is changing, as well as its challenges and opportunities.

The new webcast from the Center for CIO Leadership, Embracing the Digital Workplace: What Every IT Professional Needs to Know, takes place Wednesday, Dec. 5 from 11 a.m. to 12 noon Eastern (NYC) time. The event features three top speakers from leading institutions, who will share their perspectives on these topics and more. Speakers include:

  • Eric Lesser, Research Director, IBM Institute for Business Value
  • Paul Miller, CEO and founder of the Digital Workplace Group
  • Jonathan See, the CIO of Pepperdine University

Joerg Winkelmann, IBM Vice President Marketing & Communications / Executive Director Center for CIO Leadership, will host the event. Join us for the opportunity to:

  • Learn about the adoption of social media in business, as well as how the Digital Workplace will begin to gain traction as a major business opportunity.
  • Gain new insight on how technology is creating new opportunities to transform higher education and bridge the digital divide in business and education.
  • Hear how the panelists have approached the new workplace dynamics and have gained added value for their stakeholders.

Click here for more details and to register for this free event

If you have any questions about the event or the registration process, please contact


If you missed last month’s webcast – on managing enterprise risk and IT security, and featuring practical advice from experts at IBM, Raytheon and Fiserv – there’s good news: a replay is now available for you to watch anytime.

For more details and to watch the Webcast, Enterprise Risk Management: An Insider’s Guide, click here.

Marketers, Cloud Pioneers, IBM Retirees, and Global Citizens: We’re Talking to You!

In this issue:

  • Interview with IBM’s Jon Iwata: What does Big Data mean for marketing?
  • Platform-as-a-service (PaaS) cloud pioneers blaze a new trail
  • Retirees – Time for a checkup of your health benefits
  • IBM South Africa Imbizo!

Interview with IBM’s Jon Iwata: What does Big Data mean for marketing?

Jon Iwata, IBM’s Senior Vice President, Marketing and Communications, recently spoke with the Center for CIO Leadership about why close collaboration between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) gives the best companies an edge in the marketplace.


IBM’s Jon Iwata

In this informative, in-depth interview, Mr. Iwata also discusses Big Data’s emergence as an “extremely valuable” new natural resource and its impact on the marketing arena; the tremendous promise of analytics and the customer insights to be uncovered; and how the tools of predictive analytics can deliver great ROI on marketing investments.


Platform-as-a-service (PaaS) cloud pioneers blaze a new trail

A new thought leadership paper – on the adoption of platform as a service, or PaaS – has been released by the IBM Center for Applied Insights (CAI). Based on a global study of more then 1,500 IT decision makers, the paper addresses the current attitudes and activity in the PaaS space, and was launched at the Cloud Innovation Forum Oct. 17th.

The study identified a group of pioneers – early PaaS adopters – who now are beginning to see its strategic benefits. To pioneers, adopting PaaS is a way to drive innovation and improve the entire application life cycle, not simply cut costs.

Pioneers have also addressed and moved past common concerns that enterprises have regarding ROI and security, focusing instead on performance and service quality.


Are you a cloud pioneer? Platform-as-a-service (PaaS) pioneers blaze a new trail

The Center for Applied Insights


IBM Retirees – Time for a checkup of your health benefits

The IBM retiree annual enrollment season is here, and you have from October 25 through November 16 to change your plan selection for 2013. It’s a great time to take a benefit checkup and review your health benefit needs.

Review your personalized fact sheet and ask yourself:

  • How well does my current health plan meet my health needs?
  • Do I want to lower my monthly contributions?
  • Do I want to reduce my medical and/or pharmacy out-of-pocket costs?
  • Are there other plan options available to me that I have not researched?

Take a few minutes for a checkup of your benefits today! Details here.


IBM South Africa – Imbizo!

IBM South Africa wordleWe’re delighted to share this update on IBM in South Africa, a big area of focus for the company and a significant contributor to the company’s MEA (Middle East & Africa) region.

Read about its priorities, events, leadership team, and the major role its recruitment team role will play in IBM Africa’s continued growth and success.

CIOs and CMOs Partner To Become Co-Designers of the Customer Experience

Expert Interview: Jon Iwata, with the Center for CIO Leadership


Mr. Jon Iwata

Jon Iwata is IBM’s Senior Vice President, Marketing and Communications. He spoke to the Center for CIO Leadership about why close collaboration between Chief Information Officers and Chief Marketing Officers gives the best companies an edge in the marketplace.

Center for CIO Leadership: Our CIO members tell us they are facing an explosion of data from an increasing number of sources, including Social Media, and sometimes struggle to make sense of it all. How does the availability of so much data impact the marketing arena?

Jon Iwata: Essentially, we have discovered an extremely valuable natural resource — data. Marketers today recognize this. More than 1,700 CMOs interviewed by IBM said that the top three forces changing marketing are, in order of importance, the data explosion, the rise of social media, and new choices of channels and devices.

For marketers, the so-called “Big Data” phenomenon holds tremendous promise. Using analytics to extract insights from all the data, we can better understand our customers. We can market to individuals instead of to segments. We can use real-time information to predict what they’ll do or buy next. Forward-looking CMOs are beginning to move in this direction. They are changing the practice of marketing.

However, the CMOs we surveyed also said they are least prepared for these shifts. They lack the capabilities, skills and tools required to address them. As CMO of IBM, I can relate. I see the same challenges.

Center for CIO Leadership: What is driving the move toward predictive analysis of data?

Jon Iwata: Traditionally, marketers have made decisions based on historic data – what was sold, what market research told us, how campaigns performed. Today we have the tools to take advantage of real-time data – what is selling right now, how campaigns are performing right now. I would say that for most CMOs, this is where we are – somewhere between using backward-looking data and real-time data. But as we get our arms around all the data available to us – data in our enterprise systems and the vast, unstructured data outside the enterprise – we can apply analytic tools to predict customer needs and wants. You hear about this when marketers talk about “next best action” and “next best offer” and “buyer propensity” models. We are excited about this capability because it will deliver great ROI on marketing investments. And, from the perspective of the customer, we will be much more relevant and personalized when we touch them with information, an offer, an answer. They will experience marketing as a service rather than noise.

Center for CIO Leadership: Doesn’t this new capability to analyze data — and advise the other members of the C-Suite about business performance — fundamentally change the role of the CIO?

Jon Iwata: Yes, most definitely. As technology moves to the front office, the CIO will be expected to help the CMO, the CHRO, the CFO and line-of-business leaders take full advantage of these new capabilities. The CIO may not need to be a deep expert in marketing, for example, but certainly they will need to understand what CMOs are trying to build and deliver for the company. The CIO will be a partner as we build out these new capabilities – what some are calling ‘systems of engagement’ – and ensure that these systems are integrated with the rest of the company’s enterprise systems.

Center for CIO Leadership: It sounds like CIOs have to develop their business skills, as well as their technical acumen, to help lead change at their companies. What would you say are the most important qualities required from leaders today?

Jon Iwata: Great leaders must be good listeners to start with. In today’s world, they need to be role models for collaboration, bringing teams together and overcoming historical or other reasons for working in isolation. The solution to most of our business problems today relies on a strong ability to integrate — to see the bigger picture, and the perspective others bring to the table — outside one’s own domain. Very often, that collaboration opens new paths to innovate and to provide value to the organization that a single function or group can not deliver by themselves.

Center for CIO Leadership: You will be giving the keynote address at the upcoming forum in Paris where IBM invited CIOs to bring their Chief Marketing Officers along. What’s behind the new partnership between CIOs and CMOs?

Jon Iwata: Our worlds are converging. Technology is transforming how marketing is understood, practiced and led. And marketing is changing how IT will be used in the company. So, CIOs and CMOs need to work together on major initiatives like a master data management strategy, social media, and building these systems of engagement so we can reach customers through the channel or device of their choice. CIOs and CMOs will be the co-designers of their company’s total customer experience.

Center for CIO Leadership: What advice might you have for a CIO interested in forging a strong partnership with the CMO?

Jon Iwata: Seek to understand – and shape — the CMO’s agenda for transformation. Help the CMO understand where to start – for example, a master data management strategy that results in a single, accurate view of the customer as an individual. Help the CMO know what he or she doesn’t know – about security, standards and the importance of integrating marketing systems with e-commerce, CRM and other critical business systems. Understand the need for speed. CMOs and their teams operate in both short-term and long-term cycles. They will want innovative ideas from the CIO on how to deploy capabilities and iterate very quickly.

At IBM, the marketing and CIO teams are working to gather information from virtually every interaction, transaction and situation involving our clients. We want to be able to monitor what individual customers and our competition are saying about our company and our brand. In our company and in our customers’ companies, we’ve seen great success when IT experts are actually embedded in marketing organizations so that the two groups of professionals can better communicate and collaborate.

Center for CIO Leadership: You talk about the “authentic enterprise.” What do you mean by that?

Jon Iwata: One of my colleagues says that in this world of near total transparency, “how you are is who you are.” Customers, neighbors, suppliers, employees can share with the whole world what they see and experience. Of course, their first-hand experience with your brand has far more influence over people’s opinions and perceptions than any formal communication or interaction we can put into the world. An authentic enterprise, therefore, is a company that truly lives what it stands for. This is not about ethics. This is about what makes IBM, IBM – and ensuring that we are actually living up to that in every corner of our company.

Center for CIO Leadership: Thanks for taking the time to talk with us.

Jon Iwata: My pleasure.



Social Business at IBM: The Global Social Media Summit – The Authentic Social Enterprise London, 10/3  (Blog post by Joerg Winkelman)

Understanding Big Data – Get the eBook

Insights from the IBM Global CMO Study

What are your thoughts on CIO/CMO collaboration in this age of the data explosion? Tell us in the Comments.

Around the World with The Greater IBM Connection

In this issue:

  • IBM Champion Program – Nominations Close Oct. 15
  • The Center for CIO Leadership: Meet Chief Technologist Dr. Manish Gupta
  • New LinkedIn Subgroup Launched: Greater China


IBM Champion Program – Nominations Close Oct. 15

If you’d like to be an IBM Champion or know someone you want to nominate, time is running out – you have until October 15 to nominate YOUR worthy candidate.

Here’s how it works: if you are an outstanding Lotus or WebSphere developer, or  an expert in System z or Power Systems, or if you blog, participate in online forums, etc., about these kinds of topics – in other words, if you’re an advocate of IBM’s capabilities – then you might make a great candidate to be an IBM Champion.

About the IBM Champion Program

Want to know more? Check out a Web lecture

Nomination form


The Center for CIO Leadership: Meet Chief Technologist Dr. Manish Gupta

More than 400 CIOs and other company executives recently attended IBM’s Smarter Cities event in the Capital Region of India. The CIOs worked with city planners on ways to apply technology to solve some of the worst problems in the world’s population centers.

Dr. Manish Gupta

Dr. Gupta, IBM India

To mark the event, IBM’s Center for CIO Leadership interviewed Dr. Manish Gupta, IBM’s Chief Technologist for India and Asia and Director of the research laboratory developing new technology for governments and companies around the globe.

Read the interview

Smarter Cities

Smarter Planet Blog

People for a Smarter Planet on Facebook

Smarter Planet on Twitter


New LinkedIn Subgroup Launched: Greater China

The Greater IBM Connection and IBM Greater China team are pleased to announce the launch of the Greater China LinkedIn subgroup of our community.

Internet users in China are unable to access many of the popular social networks in use today, including Facebook, Twitter, many blogs, YouTube, etc.  The new subgroup enables our community of fellow Greater IBMers to interact and network with the community in China. It also provides a place for users in China, Taiwan, and Hong Kong to communicate in Chinese.

To join this subgroup, you must must first join the global Greater IBM Connection group on LinkedIn. Please make sure to provide accurate information about your IBM employment on your profile in English, so that your membership can be approved for both communities.

Read more about the new subgroup