IBM News Roundup (Jan-Feb) – Watson Group, Cloud Expansion, IBM Studies, 4Q Earnings, and more


IBM News Roundup (Jan-Feb)

Here’s a roundup of some of the major IBM news, events, and study releases from the past few weeks, in case you missed them.



–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

Center for Applied Insights Releases “Partnering for Innovation in Financial Services”

Financial Services doesn’t just outsource more than other industries – it has more companies at the leading edge of sourcing. They have more Enterprise Innovators who partner to innovate, not just cut costs – while bringing in more revenue and gross profit.

pull quoteAnd these Financial Services Enterprise Innovators are also more likely to:

  • Create new business and operating models –> increasing agility
  • Be better at anticipating market shifts –> improving responsiveness

They are partnering to innovate — not just outsource — in their journey to become a leader in customer experience and service.

sourcing motivationLearn more in the new Financial Services view of sourcing, “Partnering for innovation in financial services” (based on the results of the Center’s broader Sourcing study, “Why partnering strategies matter“). Written by Caitlin Halferty, Managing Consultant, IBM Center for Applied Insights; and Andrew Lipp, Global Strategy Leader for Banking and Financial Markets. Read or download the .PDF.


Want to share this?

– Posted by Regan Kelly

Why Are You Partnering?

Strategic sourcing decisions can have an impact on your financial results. And not only that, but the new IBM Center for Applied Insights (CAI) study also reveals shifts in partnering strategies.

Are YOU still outsourcing the way you did five years ago? Get the study here to learn more.

39% of organizations are sourcing for innovation



Learn more

Download the infographic (.PDF)

The IBM Center for Applied Insights

Follow CAI on Twitter

– Posted by Regan Kelly

New Study – Marketing Science: From Descriptive to Prescriptive

The marketing profession has long relied on data to make decisions. But as the terabytes grow, leading marketers are turning to science to radically improve their results.

cai logoIBM has seen marketing research move from a largely descriptive practice (here is what happened) to more predictive approaches (here is what will happen). The next phase of development will take more scientific approaches to create marketing scientists who can also prescribe best actions (here is what you should do).


Marketing Science: From descriptive to prescriptive


The IBM Center for Applied Insights (CAI) has found that those at the forefront are architecting data for easier and broader analysis, using scientific approaches to testing ideas and tactics. Maybe most importantly, they are influencing the business to make research-based decisions. A new study from the IBM Center for Applied Insights explores how marketers are using systematic observation, testing and measurement to dissect broad behavioral patterns, drill down from the aggregate to the individual and produce new insights.

Download the report (529 KB)


Learn more about marketing analytics

A Smarter Planet blog

Transforming the role of CMO

IBM Center for Applied Insights


Greater IBM, what do you think of what this study reveals? What’s your reaction? Let us know in the Leave a Reply box!

– Posted by Regan Kelly

Are You on the Fast Track? New Tech Trends Study Out Now

The latest Tech Trends study is here! Check out the report, interactive infographic and videos involved with this year’s study.

For 2012, IBM delved deeper into four technologies that dominated last year’s results: mobile, analytics, cloud, and social business. To fuel the research, IBM developerWorks collaborated with the IBM Center for Applied Insights (CAI) to analyze survey responses from more than 1,200 professionals who make technology decisions for their organizations – IT managers, business professionals and IT practitioners from 16 different industries and 13 countries.

To read about adoption rates, investment levels and how elite organizations are outpacing their competitors, download the study report: Fast track to the future (.PDF, 2KB).

You can also:

Leading Marketers: Unleash the Power of Smarter Analytics

In this issue:

  • Marketing Analytics – Developing insights that drive business outcomes
  • We want to know
  • Around IBM
  • Milestone reached – thank you!


Marketing Analytics – Developing insights that drive business outcomes

Marketers: every day, the amount of data available to you grows―and it’s arriving faster than ever. It’s a rich resource, including information about rivals, markets, segments, even individual customers. But to tap this powerful source of competitive advantage and to uncover insights, marketers need a structured approach.

Marketing analytics lays the groundwork for smarter decisions, successful campaigns, and strengthened customer relationships. It’s the foundation that enables marketers to engage customers as individuals in every interaction across every channel.

A new study from the IBM Center for Applied Insights shows how leading marketers – who are today making 2x the profit of their peers – are making it happen. Read it here:


We want to know

It’s your turn – of the MANY social networks in use today, which do you use most? Is it the major players like Facebook for social life, LinkedIn for business networking? Or are you a Pinterest person or a Google+ sharer? Let us know by voting here – we want to hear from you!

We’ll publish the results next week.

And don’t forget that you can always post your own question under the Discussions tab here at LinkedIn.

Get a conversation going today – you have about 75,000 of your fellow Greater IBMers to talk to.


Around IBM

IBM logo on blue background

A lot of Greater IBMers have told us that after they leave the company, one thing they miss is knowing what’s going on around the world at IBM. Here’s a roundup of some of the latest:

Innovation: Polycom teams with IBM Research on cloud/video capabilities


Excellence in IT: Do YOU have what it takes to be an IBM Champion? Nominations are open now – details here:


Milestone – thank you!

Thanks again for helping us reach our latest milestone of 10,000 Likes on The Greater IBM Connection’s Facebook page. We look forward to reaching many more of these milestones with you!

Be sure to tell your Greater IBM friends and colleagues to Like our page, too: