This is Part 2 of the IBM Creativity Series – Part 1 covered 3 Things You Never Knew About IBM Creativity – Games, Art, and Music. This post will cover 3 things you never knew about IBM computer creativity.
In addition to IBM driving innovation and creativity for 102 years, as IBM CEO Ginni Rometty recently shared, IBM computers have also long been used to help spur the creative process. Here are few of the more notable examples of how IBM computers and technology played a critical part in the creative process.
Category 1 (Movies):
Lord of The Rings Trilogy: IBM supplied digital effects facility Weta Digital, Ltd., with 150 IBM® IntelliStation® workstations, running Linux®, for the Lord of the Rings movie trilogy. Weta created effects, from digital horses to Gollum, a character in the series. Weta and its sister company, Weta Workshop, won two Oscars for their digital effects work on the first “Lord of The Rings” trilogy. To learn more:
- Children’s book brought to life by Weta using IBM technology (IBM, Sept 19, 2005)
- Weta Digital Develops ‘Lord Of The Rings’ Visual Effects On IBM Linux Intellistations (IBM, May 30, 2002)
Despicable Me: IBM provided an iDataPlex system to Illumination Entertainment to help it meet the massive production requirements involved in creating the computer-animated 3-D feature film, “Despicable Me”, released in 2010. The animation process to produce the film generated 142 terabytes of data — an amount roughly equivalent to the traffic generated by over 118 million active MySpace users or 250,000 streams of 25 million songs. The iDataPlex solution also included a water-cooled door that allows the system to run with no air conditioning required, saving up to 40% of the power used in typical server configurations for this type of production process. To learn more:
- Hollywood’s Latest 3-D Animation Film ‘Despicable Me’ Advances Smarter Movie Production With IBM (IBM, July 8, 2010)
- How a Small Studio Pulled Off a Major 3-D Film Using Energy-Saving Technology (Fast Company, July 8, 2010)
- How IBM Helped ‘Despicable Me’ Go Green (Forbes, July 9, 2010)
Category 2 (Cooking): When you think of the creative things that humans do, cooking comes to mind as one creative outlet that appeals to many. After winning at chess and Jeopardy, taking on large databases of information to cook up something creative for dinner seems like a logical step. After all, while most chefs may only consider pairings of hundreds of different ingredients for the evening meal, there are probably unlimited possibilities of pairings that might taste good. So, the IBM flavorbot is looking to put together underrated highly flavorful ingredients, unusual but tasty flavor pairings, and bring them all together into whole recipes. To generate leads, the flavorbot looks at three databases of information – recipe index, hedonic psychophysics (quantification of what flavors people like at the molecular level), and chemoinformatics (connecting what foods the molecular flavor is actually in). To learn more, see the links below:
- Overview of Computational Creativity (and new recipe creation) by IBM Research
- Publications on the topic by IBM Researchers
- Computational Creativity list of media mentions by IBM Research
- New Answer from IBM’s Watson: A Recipe for Swiss-Thai Fusion Quiche (MIT Technology Review, October 3, 2013)
- Try The First Recipe Devised by IBM’s Supercomputer Chef (Fast Company, April 2013)
Category 3 (Books): Ever heard of “Abechamycin”? It’s not a new antibiotic….but it may be one day. At Pfizer in 1956, an IBM 702 helped create a 198-page, 42,000 word book of potential chemical names as a way of spurring and accelerating the naming process for the many new drugs the firm introduced on an annual basis. Learn more.
- 3 Things You Never Knew About IBM Creativity: Games, Art, and Music (Part 1 in the IBM Creativity Series)
- IBM CEO Ginni Rometty Shares Her Approach to Innovation
- 6 Ways to Not Be Creative
- IBM 2010 Global CEO Study – Creativity is Most Important Trait for Success
– By Julie Yamamoto, Program Manager, The Greater IBM Connection, and Paul Lasewicz, IBM Corporate Archivist
The October 2013 theme for The Greater IBM Connection is ”creativity and innovation”, and The Greater IBM Connection will be sharing various tips, tools, and resources on this topic.