A friend of mine joined an organization recently and emailed to ask me to mentor him on use of social tools within the organization and also to help him create more robust SocialGlamor for him in the wider world.
While chatting with him, I asked, why does he need to use these tools – and his response stumped me! He said he wanted to use these tools to catch up with the people around him who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership wants him to become social. This is more dangerous that the Cloned Social concept!
Where are we heading?
The use of social tools, like Twitter, Facebook, Connections, blogging., etc should make us more productive, is what i understood all along, but recently the pull-push marketing has made the use these tools just a fashion statement. “Because everyone is using it, you should,” is a fallacy and will make more fatigued employees and will defeat the purpose.
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–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection