IBM’s Michelle Zhou – Using Social Media to Help People Understand Themselves

“…And the more and more people have left their digital footprints, in public, on the internet,  so from there we started to think about, how can we best leverage that footprint, left by individuals, to better the lives of individuals?”

Michelle Zhou manages User Systems and Experience Research at IBM Research – Almaden, in San Jose, California. She focuses on computer-person interactions, visual analytics and people-centric information manager.

These days, she’s focusing on harvesting insights from social networks to help businesses understand people and people understand themselves. Check out this brief video on how social media can help businesses to understand people, and help peope to better understand themselves:


What do you think, Greater IBM?



– Posted by Regan Kelly and Julie Yamamoto, Program Manager, The Greater IBM Connection

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