“Marketing is dead”: The Rise of the Social Business Imperative

What is the value of a social business? How do you become one? Can you create one? Or is it more about motivation, enabling the social forces already at work?

In his piece in Forbes, senior director of global marketing for SAP Michael Brenner examines how individuals and companies are moving beyond why they need to become a social business and today shifting the focus to how to become a social business (and maximizing the resulting value and innovation).



What do you see as the main barriers to social business in your organization? Share your thoughts in the Comments.

Posted by Regan Kelly

About the author:

Michael BrennerMichael Brenner is a senior director of Global Marketing for SAP and is the author of the B2BMarketingInsider.com blog, Editor for SAP’s Business Innovation site – http://blogs.sap.com/innovation/. He’s also is a co-founder of Business2Community.com. Follow him on Twitter at @BrennerMichael.

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