Leading Marketers: Unleash the Power of Smarter Analytics

In this issue:

  • Marketing Analytics – Developing insights that drive business outcomes
  • We want to know
  • Around IBM
  • Milestone reached – thank you!


Marketing Analytics – Developing insights that drive business outcomes

Marketers: every day, the amount of data available to you grows―and it’s arriving faster than ever. It’s a rich resource, including information about rivals, markets, segments, even individual customers. But to tap this powerful source of competitive advantage and to uncover insights, marketers need a structured approach.

Marketing analytics lays the groundwork for smarter decisions, successful campaigns, and strengthened customer relationships. It’s the foundation that enables marketers to engage customers as individuals in every interaction across every channel.

A new study from the IBM Center for Applied Insights shows how leading marketers – who are today making 2x the profit of their peers – are making it happen. Read it here: http://bit.ly/mrktinganalytics


We want to know

It’s your turn – of the MANY social networks in use today, which do you use most? Is it the major players like Facebook for social life, LinkedIn for business networking? Or are you a Pinterest person or a Google+ sharer? Let us know by voting here – we want to hear from you!


We’ll publish the results next week.

And don’t forget that you can always post your own question under the Discussions tab here at LinkedIn.

Get a conversation going today – you have about 75,000 of your fellow Greater IBMers to talk to.


Around IBM

IBM logo on blue background

A lot of Greater IBMers have told us that after they leave the company, one thing they miss is knowing what’s going on around the world at IBM. Here’s a roundup of some of the latest:

Innovation: Polycom teams with IBM Research on cloud/video capabilities https://greateribm.wordpress.com/2012/09/12/polycom-teams-with-ibm-research-on-cloudvideo-capabilities/


Excellence in IT: Do YOU have what it takes to be an IBM Champion? Nominations are open now – details here: bit.ly/P8KMob


Milestone – thank you!

Thanks again for helping us reach our latest milestone of 10,000 Likes on The Greater IBM Connection’s Facebook page. We look forward to reaching many more of these milestones with you!

Be sure to tell your Greater IBM friends and colleagues to Like our page, too: https://www.facebook.com/GreaterIBM

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