“As a function of design, the calculator provides creative man a higher platform upon which to stand and from which to work,” – video narrator.
In honor of #ThrowbackThursday, here’s a fascinating peek back into the 1950s. Charles and Ray Eames wrote and produced this commercial for IBM, called ‘The Information Machine: Man and the Data Processor’, which debuted at the 1958 Brussels’ World’s Fair. It draws the viewer through the evolution of early problem-solving and design theory using a scratchy cartoon animation. A primitive man, the first ‘artist’, walks the earth observing natural forms and storing their visual properties in a ‘memory bank’ which supplies the data for entire systems of logic. From there, a somewhat comical leap from the first sail boat to the preeminence of the computer as a tool for creative man.
In this brief video, IBMer and Cloud Technologista Julie Schuneman talks with 5th grader Madison about the work she’s doing with cloud computing in Brazil, and how working with a different culture expands her horizons.
Want more inspiration and videos like this one? Check out ibm.com/technologistas, and learn how you can become an IBMer like Julie.
IBM recently won a video-making contest by teaming with MOFILM, an organization that helps enable film-makers to create videos for big brands and social causes. Participants were charged with creating films that showcased the customer in context. Entries were voted on, via Twitter, by the audience at the Smarter Commerce Global Summit Nashville.
And the winner is…cookies! Check out the winning IBM video on how Smarter Commerce is working in the world. Here’s a hint: it’s all about the right approach:
In this two-minute video tour, the roots of the IBM brand are traced to the company’s management of its character. It is narrated by Jon Iwata, IBM Senior Vice President, Marketing and Communications.
“IBM on Brand” draws from the VSA Partners’ brand agency’s long collaboration with IBM, which now spans nearly 20 years. It’s part of a series of short films created by VSA to capture the current thinking behind leadership brands — specifically, their origins and intent, audiences and ingredients, and business or societal impact.
What did you think of the video? Let us know in the Leave a Reply box.
Edith Stern, a distinguished engineer and inventor at IBM with more than 100 patents to her name, has been given the Kate Gleason Award for lifetime achievement. The award ceremony took place at the 2012 ASME Honors Assembly in Houston, TX.
She received the award for the development of novel applications of new technologies. The 100 patents to her name represent her work in the worlds of telephony and the Internet, remote health monitoring, and digital media.
IBM has generated more U.S. patents than any other company for 20 years in a row, with 6,478 patents in 2012. More than an impressive number, it is an indicator of the company’s impact on industry: from semiconductor work transforming the mobile industry, to machine learning being used in healthcare, via the IBM Watson system.
The December 2012 theme for The Greater IBM Connection is ‘corporate history’, and Paul Lasewicz, IBM Corporate Archivist, will be sharing with us some of the highlights from IBM’s history.
Speaking of the 1401, are Holiday preparations leaving you a feeling a bit stressed? Here is an artistic interpretation of the soothing musical interpretation of the IBM 1401, the 2006 composition “IBM 1401: A User’s Manual” (http://www.ausersmanual.org/) by Icelandic composer Johann Johannsson. This is a video by Magnus Helgasun.
Inspired by a recording of an IBM mainframe computer which Jóhann’s father, Jóhann Gunnarsson, made on a reel-to-reel tape machine more than 30 years ago, the piece was originally written to be performed by a string quartet as the accompaniment to a dance piece by the choreographer Erna Ómarsdóttir. For the album version, Jóhann rewrote the entire score, and it was recorded by a sixty-piece string orchestra. He also added a new final section and incorporated electronics alongside those original tape recordings of the singing computer.