What’s The Buzz for January 2014

Here’s a quick snapshot of what YOU have been talking about for the month of January 2014. Top five discussions/posts on our blog,Twitter, and Facebook.

BLOG POSTS NUMBER OF VIEWS/ COMMENTS/ LIKES/ SHARES
IBM Infographic Cartoon: So Your Parent is an IBMer (Survival Guide for Kids) 1260
(Replay) IBM Launches New Watson Group in Silicon Alley 293
IBM Connect 2014 – Energizing Life’s Work 266
What Does IBM Watson Look Like?  Generated Art Face the Wave of the Future? 174
How Many Times Should You Try Before Success? (Infographic) – No 1 Top Tweet 161
TWEETS NUMBER OF RETWEETS
Jan 11 – 3 Things You Never Knew About #IBM #Creativity – #Games , #Art , and #Music 14
Jan 14 – #IBM led the world in #patent issuances for the 21st year in a row #infographic 12
(Tie) Jan 4 – #Coffee #Personality – What Does Your Favorite Coffee Say About You? #Infographic, Jan 4 – The no. 1 use of the #internet is #social & 94% go to #learn, Jan 19 – #Teamwork is the mother of invention 10 each
Jan 23 – No. 2 most popular Facebook post: #IBM conference call #cartoon 9
(Tie) Jan 3 – Never do things others can do and will do, if there are things others cannot do or will not do – Amelia Earhart quote, Jan 12 – RT/ @TheRealFredrikG: How to #work fast #infographic via @EntMagazine 8 each
Greater IBM on FacebookFACEBOOK POSTS NUMBER OF COMMENTS/ LIKES/ SHARES
Jan 7 – No. 4 on the @Greater_IBM 2013 countdown – Why IS #IBM Called Big Blue? The Uncertain History of a Colorful Nickname 72
Jan 9 - No. 2 on the @Greater_IBM countdown for 2013: #Infographic – How to Identify an #IBMer 72
Jan 23 – Greater IBMers, do you have a conference call today? The number 2 most popular Facebook post from 2013: #IBM conference call #cartoon 72
Jan 15 – IBM CEO Ginni Rometty keynote speech at NRF (photo) 47
Jan 10 – #‎IBM‬ ‪#‎Infographic‬ ‪#‎Cartoon‬ for ‪#‎FridayFun‬ – So Your Parent is an IBMer (Survival Guide for Kids) 43

- By Julie Yamamoto, Program Manager, The Greater IBM Connection

Greater IBM Connections e-Newsletter: January

dec newsletter header Welcome to the Greater IBM Connections e-newsletter! We know that Greater IBMers, whether you worked for IBM in the past (or currently work at IBM) feel a connection to IBM that continues even if you’ve changed jobs or retired. This newsletter will help you keep up with the latest cutting-edge IBM innovations and industry trends, as well as stay in touch with your colleagues and friends. Have a suggestion or story idea? Feel free to send us as a comment to this post (be sure to include your email address, so we can reach you).

In this issue:

  • Featured Highlights
  • What’s The Buzz for the Month
  • IBM Alumni Stories + Tell Us Your Story
  • Join the Conversation

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Featured Highlights

tweetchat_logoFeb 6 Tweet Chat:  Don’t miss our upcoming Tweet Chat on Feb 6 from 11am-12pm ET with Dr. Dario de Judicibus, Fashion Industry Leader for IBM Europe, and Scott Duby, IBM Global Retail Solutions Lead.  Bookmark this link and save the date!

IBM News Roundup:  There were several major announcements in January about Watson, Cloud, Big Data and more.  Two major IBM studies as well as 2013 4Q and full year earnings were released.  Also, IBM Connect was held in late January, and February is bringing IBM’s first Entrepreneur Week (Feb 3-7) and dev@Pulse (Feb 24-25).  Here’s a roundup of the major IBM news, events, and study releases for Jan-Feb, in case you missed them – http://wp.me/p2kcos-4BS

IBM Alumni – Are You on Twitter?: We have started a Twitter list for IBM Alumni here (http://bit.ly/1kCTwhT). If you are an IBM Alumni and would like to be added to this list, please reply to this post with your Twitter ID–> http://linkd.in/1fneP6K ——————————————————-

top5v2What’s the Buzz for the Month

What have you been reading and talking about recently? Here’s your chance to catch up on the five most popular posts published in January on The Greater IBM Connection blog. Thanks for visiting and for your comments on the blog.

You can also check out the Top Five Posts across our other social channels here –> http://wp.me/p2kcos-4Ev

  1. IBM Infographic Cartoon: So Your Parent is an IBMer (Survival Guide for Kids)
  2. (Replay) IBM Launches New Watson Group in Silicon Alley
  3. IBM Connect 2014 – Energizing Life’s Work
  4. What Does IBM Watson Look Like?  Generated Art Face the Wave of the Future?
  5. How Many Times Should You Try Before Success? (Infographic) – No 1 Top Tweet

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IBM Alumni Stories + Tell Us Your Story

Gretchen Gottlich, Enterprise Information Executive

Gretchen Gottlich, Enterprise Information Executive

Our alumni story for January is about Big Data Expert, Gretchen Gottlich, also a former NASA Researcher who had the opportunity to meet Benoit Mandelbrot (the Father of Fractal Geometry) in person.  Check out her story and others at the links below!

We will be featuring IBM Alumni stories in the coming months, so please share your story with us in the LinkedIn discussion thread below, and we’ll be following up with the ones that seem the most interesting to our community for a further interview:

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Stay connected with The Greater IBM Connection by:

- By Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM News Roundup (Jan-Feb) – Watson Group, Cloud Expansion, IBM Studies, 4Q Earnings, and more

IBM_logo.svg

IBM News Roundup (Jan-Feb)

Here’s a roundup of some of the major IBM news, events, and study releases from the past few weeks, in case you missed them.

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Related:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

#GreaterIBM Tweet Chat Preview: Augmented Reality to Engage the Connected Consumer on 2/6/2014 (#P4SPChat)

Image Credit:  Media Bistro

Image Credit: Media Bistro

The world is changing and so is the consumer.  Four out of five consumers use smartphones to shop, and mobile is predicted to overtake desktop usage by 2014 (source:  7 Mobile Marketing Stats That Will Blow Your Mind by Jay Baer).  Brian Solis predicts that the ‘Connected Consumer‘ will be prevalent in the next 10-15 years.  Who is the ‘Connected Consumer’?  They will typically have had a digital footprint by the time they were 2, and will be a savvy shopper who scans QR codes, shops for deals in real-time, and points their camera phone at an item to learn more about it via augmented reality (source:  Meet Generation C:  The Connected Consumer by Brian Solis and his talk on the topic at the 2012 Social Media Success Summit).  Augmented reality technology enhances the shopping experience by overlaying digital information such as images, text, audio or video onto an image that needs to be viewed through a smart device.  One study found that people who were exposed to augmented reality had a higher likelihood to buy and buy at a higher price in comparison to those exposed to traditional advertising, and they also spent more time in the advertisement (source:  Augmented Reality as a Marketing Strategy).

So how can brands best engage this new Connected Consumer?

Join the conversation as The Greater IBM Connection partners with IBM Smarter Planet  to host a Tweet Chat (#P4SPChat) on the topic of Augmented Reality to Engage the  Connected Consumer on Thursday, February 6, 2014 from 11am-12pm ET. (Link to join = http://tweetchat.com/room/P4SPChat)

Chat Recap

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Panelists

Our panelists for the Tweet Chat will be Dr. Dario de Judicibus and Scott Duby

Dr. Dario

Dr. Dario de Judicibus, Fashion Industry Leader for IBM Italy

Dr. Dario de Judicibus (@DdJ_at_IBM), is the European Fashion Industry Leader for IBM Smarter Commerce Italy, specializing in Business Strategy, Knowledge Management, and Social Networking.  He has written more than 250 articles in several magazines and newspapers, published 6 books, and speaks regularly at national and international conferences.  He is also a prolific IBM inventor with 7 patents to his name.  Learn more about Dr. de Judicibus in this interview and the links below:

Scott Duby

Scott Duby, IBM Global Retail Solutions Leader

Scott Duby (@Scott_Duby), IBM Global Retail Solutions Leader for Smarter Commerce, has more than 20 years in the retail and consumer products industry.  He brings a dynamic perspective having worked in various roles across the industry (retail, research analyst, consulting, and Fortune 500).  He often speaks at retail industry events, has appeared on television news as in industry expert, published white papers, and been quoted in major news publications.  In his current role, Scott leads the strategy, direction and management for the portfolio vision while overseeing operations related to solution development, strategic partnerships, and go-to-market business development activities.  He advises software companies in the domains of e-Commerce, Distributed Order Management, Merchandising, Price Optimization, and Forecasting and Replenishment.  Scott has US patents pending in the mobile shopping domain, and he was responsible for launching IBM’s Augmented Shopping Advisor application in partnership with IBM Research.  To learn more about Scott, see the links below:

So, please join the Greater IBM and Smarter Planet #P4SPChat Tweet Chat on 2/6/14 from 11am – 1pm ET as we discuss “Augmented Reality to Engage the Connected Consumer”. You can join at http://tweetchat.com/room/P4SPChat

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AUGMENTED REALITY MARKETING TO CONNECTED CONSUMER questions:

  • Q1: What’s new and different about the connected consumer?
  • Q2: What’s really ‘augmented reality’ shopping?
  • Q3: How can brands best engage with the connected consumer?
  • Q4: What type of technology, applications and skills are needed to enhance in-store shopping experience?
  • Q5: #IBM5in5 predicts buying local will beat online, how can technology help?

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Greater IBM #P4SPChat Tweet Chat

Date: Thursday, February 6, 2014
Time: 11am – 12pm US ET
Join the Tweet Chat: http://tweetchat.com/room/P4SPChat
Hashtags to follow & engage in the conversation in real-time: #P4SPChat

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About #GreaterIBM

The Greater IBM Connection is IBM’s global business and professional network that brings together current and former IBMers around the world. As the evolving technology industry increasingly calls for relationship led sales, marketing, branding, and recruiting, The Greater IBM Connection provides a tremendous opportunity to stay connected and engaged with market influencers. We hope you join and contribute today!

About #P4SPChat

Are you interested in talking about building a Smarter Planet? Join us and discuss how businesses, governments and entire industries are adopting technologies to become efficient and effective. Follow the hashtag #P4SPchat.  Tweet Chats are held on an adhoc basis, as scheduled.

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Additional Resources:

–By Julie Yamamoto, Program Manager, The Greater IBM Connection

2013 Top Posts – The Greater IBM Connection

Here’s a quick summary of all our top 2013 posts across our blog, Twitter, and Facebook – thanks Greater IBMers!

BLOG POSTS NUMBER OF VIEWS
IBM CEO Ginni Rometty Shares Her Leadership Philosophy (Jan 10) 4782
Infographic:  How to Identify An IBMer (June 17) 4589
Video Tour:  Capturing the Character of the IBM Brand (March 21) 3424
Why IS IBM Called Big Blue?  The Uncertain History of a Colorful Nickname (Jan 17) 3286
 50 Years of Innovation:  IBM Honors 2013 Fellows (April 3) 2193
TWEETS NUMBER OF RETWEETS
How many times should you try before #success? #infographic (Dec 8) – (blog post link) 20
Top 10 #skills to #succeed in the 21st century #workplace #Infographic (Dec 29) – (blog post link) 14
How a 1995 #IBM decision changed your internet life today – reflections by Irving Wladawsky-Berger #tech (Apr 17) – (blog post link) 12
How will technology improve our lives in the next 5 years #IBM5in5 (Dec 17) – (blog post link) 11
 Tie:  Women in Technology: Consider Joining IBM #IBMjobs #hotjobs #tech (May 24) – (blog post link), #IBM is #4 on Forbes World’s Most Powerful Brands – http://onforb.es/P8Bk63 (Nov 9) 10 each
Greater IBM on FacebookFACEBOOK POSTS NUMBER OF COMMENTS/ LIKES/ SHARES
IBM Smarter pumpkin (Oct 31 – Photo) 454
Have a few calls today, Greater IBM? (Aug 21 – Conference Call Cartoon Photo) 444
“Develop your own initiative. Do something no one else has done.” — Thomas J Watson, Sr (Jan 4 – Photo Quote) 289
Of the 50 Most Powerful Women in New York 2013, as voted by Crain’s New York, look who is in the top spot (June 24 – Photo + Link) 287
50 years of innovation: IBM honors eight new Fellows (Apr 3 – Photo + Link) 247

- Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

Greater IBM Connections e-Newsletter: December

dec newsletter header

Welcome to the Greater IBM Connections e-newsletter! We know that Greater IBMers, whether you worked for IBM in the past (or currently work at IBM) feel a connection to IBM that continues even if you’ve changed jobs or retired. This newsletter will help you keep up with the latest cutting-edge IBM innovations and industry trends, as well as stay in touch with your colleagues and friends. Have a suggestion or story idea? Feel free to send us as a comment to this post (be sure to include your email address, so we can reach you).

In this issue:

  • Featured Highlights
  • Best of Blog Roundup: Top 5 for November
  • IBM Alumni Stories + Tell Us Your Story
  • Join the Conversation

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Featured Highlights

5 in 5 - wideIBM’s 5 in 5 – In Five Years Everything Will Learn: On December 17, IBM unveiled the annual list of five innovations that have the potential to change the way people work.  The 5 in 5 is based on market and societal trends as well as emerging technologies from IBM’s R&D labs around the world that can make these transformations possible.  This year’s 5 in 5 centered on Education, Retail, Healthcare, Security, and Cities.  To learn more – http://wp.me/p2kcos-430

Image Credit:  IBM Connect 2014

Image Credit: IBM Connect 2014

IBM Connect 2014 – Energizing Life’s Work (Jan 26-30):  Companies are changing the way they work today. The combination of social, collaborative and mobile technology infused with behavioral science and analytics is incredibly powerful – especially when it is delivered in the cloud.  IBM Connect will provide insights on how to apply these principles to your business.  As an added bonus for Dilbert fans, Dilbert creator Scott Adams will be speaking at the event.  To learn more – http://wp.me/p2kcos-4gA

IBM Alumni – Are You on Twitter?: We have started a Twitter list for IBM Alumni here (http://bit.ly/1kCTwhT). If you are an IBM Alumni and would like to be added to this list, please reply to this post with your Twitter ID–> http://linkd.in/1fneP6K

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top5v2Top 5 Most Popular Blog Posts for December

What have you been reading and talking about recently? Here’s your chance to catch up on the five most popular posts published in December on The Greater IBM Connection blog. Thanks for visiting and for your comments on the blog.

  1. IBM’s 5 in 5:  In Five Years Everything Will Learn
  2. IBM CEO Ginni Rometty Looking Ahead to the Smarter Enterprise
  3. IBM NanoMedicine Adventures:  Ninjas vs Superbugs (Movie + Infographic)
  4. Santa Uses Predictive Analytics for Toy Matching (Christmas Infographic)
  5. Santa is On His Way – How is Big Data Analytics Helping? (Infographic)

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IBM Alumni Stories + Tell Us Your Story

Teresa Golden, Vice President, Digital Transformation, for IBM Global Technology Services (GTS)

Teresa Golden, Vice President, Digital Transformation, for IBM Global Technology Services (GTS)

Our alumni story for December is about Teresa Golden, an innovative IBM Marketing Vice President who retired in December.  We also have a new place on our blog for IBM Alumni stories – check it out at the link below to catch up on all the great alumni stories that have been shared!

We will be featuring IBM Alumni stories in the coming months, so please share your story with us in the LinkedIn discussion thread below, and we’ll be following up with the ones that seem the most interesting to our community for a further interview:

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Stay connected with The Greater IBM Connection by:

- Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM Connect 2014 – Energizing Life’s Work

ibmconnect2014v2

Companies are changing the way they work today. The combination of social, collaborative and mobile technology infused with behavioral science and analytics is incredibly powerful – especially when it is delivered in the cloud.  IBM Connect 2014 will provide insights on how to apply these principles to your business.

dilbertAs an added bonus for Dilbert fans, Dilbert creator Scott Adams will be speaking at the event.

Register now

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Kevin Cavanaugh, Vice President of Engineering Smarter Workforce at IBM, shares his thoughts on why you should attend IBM Connect 2014

And if you aren’t able to be in Orlando, don’t let that stop you from joining in the conversation – learn more about how to get social

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Related:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

How To Tweet Chat

Graphic Credit:  The Author's Lounge

Graphic Credit: The Author’s Lounge

In a previous post, we talked about the question of WHY you might want to tweet chat (the value of tweet chats).  This post will be about HOW to tweet chat.  Tweet chats that are well-organized will typically provide a ‘preview’ page two to four weeks prior to the event that will outline the topic, what questions will be asked during the tweet chat, and an introduction to the panelists.  While not all tweet chats use this format, for the ones that do, it’s a good idea to visit this preview page often prior to the event to become familiar with the topic and think about what additional questions you may like to ask or what views you would like to share.  When you participate in a tweet chat, it’s really your opportunity to network, so it’s a good idea to spend time preparing to have some intelligent thoughts ready for the event!

So here are the basic steps on how to participate in a tweet chat:

1.  Setup and learn the basics of Twitter

If you don’t already have a Twitter account, then you need to spend some time setting your account up and learning the basics of how Twitter works – in particular, how hashtags work and effective ways to express your thoughts in a 140 character limit.  Here are some great resources to help you get started:

2.  Prepare for the Tweet Chat
If this will be your first Tweet Chat, you may be content to just participate in a ‘listen-only’ or observation mode to learn more about the topic.  If so, there’s not a lot of pre-event preparation you need to do other than Step 1 noted above.  However, if you do have some insights or views you’d like to share, or additional questions you’d like to raise, then it would be a good idea to spend some time before the event preparing.  Read through the preview materials (if provided by the Tweet Chat host) and think about what you would like to share or ask.  Tweet Chats frequently follow a structured question/answer type format, where the chat moderators will post each question, and chat panelists (and participants) will respond following this format (see below).  So, as you prepare your tweets to get ready for the event, be sure to include this format if it’s directly related to one of the chat questions.  If you have a viewpoint or question that is related to the topic but not related specifically to any of the questions, then you would not include the ‘A1′ in your tweet.
  • @chathost: “Q1: What’s your favorite color? #hashtag”
  • @chatparticipant: “A1: Blue! #hashtag”
3.  Participate in the Tweet Chat
While there are several ways to participate in Tweet Chats, Twubs is one web-based tool that makes it easy to participate and follow the chat.  For this example, we are using the People for a Smarter Planet tweet chat hashtag, but it would work the same for any other tweetchat.  You would just replace the #P4SPchat with the appropriate tweet chat hashtag, such as #cloudchat or #IBMSWChat.  Here’s how it works:
  • (a) About 10 minutes prior to the start time, go to Twubs at http://www.twubs.com
  • (b) Type in the hashtag of the Tweet Chat (e.g. #P4SPChat)
chat1
  • (c) Click ‘login’ in the upper right corner
chat2
  • (d) Login with your Twitter credentials

chat3

  • (e) After logging in, make sure you are in the right Tweet Chat (left circle) and are showing as logged in (right circle)

chat4

  • (f) You are ready to participate in the Tweet Chat!  You can use the Twubs chat window as shown below to post your tweets – it will automatically populate the Tweet Chat hashtag for you.

chat5

  • (g) If you want to reply to an individual in the chat or re-tweet them, you can use the appropriate buttons as shown below.

chat6

That’s it!  You may also want to follow-up after the Tweet Chat to see if the host posts a chat summary of the event.

6 Reasons Why Tweet Chats Are Good for B2B

twitter platform popularity

Graphic Credit: B2B Marketing 2013 Social Media Infographic – What is the B2B social platform of choice for brands?

A Tweet Chat is a real-time chat, often scheduled on a regular day/time that are focused around a certain topic.  It started from the use of hashtags (the pound sign # plus a word, like #socialbusiness) which is how Twitter users signify the topics they are talking about.  Given that the most popular handle on Twitter today is Justin Bieber, why would you want to bother with a Tweet Chat as a professional?  Here are some of the key benefits.

1.  Right platform for B2B conversations

Facebook and YouTube may have the most users, but Twitter and LinkedIn rule the B2B space. While LinkedIn does offer forum type discussion posts within targeted business groups, it is a fairly limited with respect to live chat interactions. Twitter’s open platform makes it easy for businesses and marketers to host regular live chats on business topics to a broad audience (currently 500M+).  The openness of the platform also means there is a plethora of tools available to help you participate, host, promote, moderate, and track your Tweet Chats.  So if you have a business type topic, such as technology, marketing, career advice, leadership, Tweet Chats are your best bet for a live chat model.

2. Follow, not friend – public is the name of the game

On Twitter, you don’t have to ‘friend’ anyone to participate in the chat or reap any of the other benefits noted below.  Simply put, you’re on a social network that’s essentially public, so you can read anyone’s tweets by going to their profile, choose to follow them – or not, and participate in Tweet Chats on topics that interest you anytime without any participation barriers such as registration, approval by chat moderators, etc.  Twitter does provide a function whereby users can restrict their tweets only to an audience that they approve, but it is rarely used since it kind of defeats the purpose of being on Twitter, which is a public social network for all intents and purposes.

3.  Gain new insights

Tweet Chats done well will bring together influencers on a given topic space, so it’s a great opportunity to learn from other influencers, encounter new ideas, and gain insights on the major trends.  People often post links to valuable resources, such as white papers, infographics, and tools related to the topic as well, which can expand your thinking in new directions.  Tweet Chats are also one of the best ways to learn who the influencers in a topic space are.

4. Connect – build your network and extend your reach

Since a Tweet Chat is essentially a gathering of thought leaders on a given topic, it’s also a great way to expand your network and deepen relationships with your target audiences.  You may get new followers simply by showing up to Tweet Chats, but you certainly will gain new advocates if you contribute to the Tweet Chat in ways that are meaningful and relevant to the other participants.  The bonus here is that anytime someone else in the Tweet Chat likes what you say and re-tweets it during the chat, then you’ve also just been exposed to THEIR Twitter followers as well, potentially expanding your reach beyond just the Tweet Chat event.  You’ll come away with new followers who won’t just see your links and posts everyday in their Twitter feed, but they are more likely to re-tweet you after engaging with you in a Tweet Chat.

5. Learn how to stand out

Even if you just watch a Tweet Chat without participating, you’ll quickly learn what type of Tweets are picked up and re-tweeted multiple times.  You can test it yourself by seeing which of your 140 character attempts at insight, advice, factoids, or reference links gets picked up by the crowd.  If you take note of which of your tweets earns the best reactions and which are ignored, you’ll gain insight on how to make your tweets and content as eye-catching as possible.  As you apply this both to your regular Tweets and to any future Tweet Chats you participate in, you’ll start to build your realm of influence as people will see how often you are re-tweeted.

6. Build your authority and loyal advocates

Scientists have discovered that it really only takes 10% of the population to sway the popular opinion.  A Tweet Chat is a great way to share your expertise and thought leadership, build your authority and start engaging with that top 10% of influencers and thought leaders.  As you dialogue and build rapport with them, you will earn their respect and advocacy over time if you demonstrate consistent intelligence and expertise about your topic.  The more original and sound your insights are (as opposed to just re-tweeting others or pushing product), the more you will gain recognition as being a thought leader in your own right.  And, as you grow your network of loyal advocates, your own authority and expert status (influence) on the topic space will also grow because they will listen to what you have to say.

Graphic Credit:  MotiveQuest (based on

Graphic Credit: MotiveQuest (based on study ‘Social consensus through the influence of committed minorities’)

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Related:

- By Julie Yamamoto

Social Business: A Metaphor for Sustainable Business

get socialFiscal performance alone cannot sustain future businesses. Success or failure will also be guided by societal relationship and environmental responsibility, says Jose Polackal, business development lead, government & education industry, IBM India.

We are now in a new era where the technological Zeitgeist is defined by how evolved social media is. And one way to look at it is this phenomenon called ‘Social Business‘. In the foreseeable future, social media will influence the performance of every business establishment and every government entity. Stakeholders (the consumers or the citizens), and not just shareholders, who are collaborating on social media are going to influence the business imperatives of every enterprise.

This means business has to concentrate more on three bottom lines – the triple bottom line being fiscal, societal and environmental and not the single bottom line. Fiscal performance alone cannot sustain future business; rather it will have to include societal relationship and environmental responsibility. Herein lies the importance of a social media strategy for every enterprise.

As of November 2012, Facebook had over 1.2 billion active users. There were over 500 million registered users in Google+ by the end of 2012. By the summer of 2013, Twitter had over 554 million active users. This social networking population is a significant subset of the 2.27 billion internet users in 2012, and on an average this is 20% of the world population.

This 20% of the world population may very well be controlling the consumer market (mainly the finished products) as they, probably, represent the population with the maximum buying power. Again, this 20% influence the governmental policies and the corporation and enterprise agenda for the future to a larger extent. This leads to the Pareto principle – 20% of the population chart out our future, and 80% follows.

Read the complete article, from timesofindia.indiatimes.com

- Posted by Khalid Raza