Where is Your Internal Social Strategy?

@khalidraza9

The need for social strategy:

A friend of mine joined an organization recently and emailed to ask me to mentor him on use of social tools within the organization and also to help him create more robust SocialGlamor for him in the wider world.

While chatting with him, I asked, why does he need to use these tools – and his response stumped me! He said he wanted to use these tools to catch up with the people around him who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership wants him to become social. This is more dangerous that the Cloned Social concept!

Where are we heading?

The use of social tools, like Twitter, Facebook, Connections, blogging., etc should make us more productive, is what i understood all along, but recently the pull-push marketing has made the use these tools just a fashion statement. “Because everyone is using it, you should,” is a fallacy and will make more fatigued employees and will defeat the purpose.

Read the complete post on SocialGlamor.

Related:

• Where is your internal Social Strategy? (khalidraza9.wordpress.com)
• Social Media Strategies in 2013 (articlewinter.wordpress.com)
• Applying the 80/20 rule to Social Media (domo.com)

Infographic: IDC Names IBM the Market Share Leader in Social Software for 4th Year Running

IBM (NYSE: IBM) today announced that for the fourth consecutive year, IDC ranked IBM number one in worldwide market share for enterprise social software.* Social networking adoption continues to soar as businesses look to transform their organization into a smarter enterprise that is capable of empowering a global workforce and transforming client experiences.

According to IDC, the worldwide enterprise social market segment reached 1.0 billion in 2012, representing growth of 25 percent over 2011.*

Leading IBM social business clients include Prudential Insurance, Fluor Corporation, Lowe’s Home Improvement, LeasePlan and Electrolux. Read more.

* Source: IDC Worldwide Semiannual Software Tracker, 2H 2012

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Related

IBM Social Business

 

 

- Posted by Regan Kelly

The 12 Types of Social Media Users: Which One Are You? (Infographic)

When it comes to how you use social media, are you a lurker? Or more like a Ghost, a Changeling, or a Peacock? Which one are YOU? (Infographic by firstdirect.com)

- Posted by Regan Kelly

What You’re Talking About This Month

In this issue:

• Best of the Blog: Your Top Five for March
• IBM Honors Eight New Fellows: Congratulations to the Class of 2013
• Join the Conversation

Best of the Blog: Your Top Five for March

For the month of March, here are the five most popular blog posts at The Greater IBM Connection blog. In order:

• Video Tour: Capturing the Character of the IBM Brand
• The Replay: Watch Ginni Rometty’s Historic Speech to the Council on Foreign Relations
• Just for Fun: Vintage Social Networking
• Infographic: Who’s Really On Your Conference Call?
• IBM Video Series Celebrates International Women’s Day

Thanks for visiting and thanks for your comments on the blog!

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IBM Honors Eight New Fellows: Congratulations to the Class of 2013

IBM CEO Ginni Rometty this week marked the 50th anniversary of the IBM Fellows Program by honoring eight IBMers with the company’s highest technical distinction. Only 246 individuals have earned this designation in the company’s history, 85 of whom are active employees.

The Class of 2013

“As we have for half a century, IBM is today honoring its most outstanding technologists and their contributions to computing and society,” said Rometty, IBM chairman, president and chief executive officer.

The eight new fellows – read about them here – join a distinguished tradition of excellence and innovation. Congratulations to the Class of 2013!

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Join the Conversation

One benefit of membership in The Greater IBM Connection group at LinkedIn is the opportunity to take part in – and learn from – the many lively conversations among our 80,000+ members. Ongoing discussions today include:

• When You Left IBM How Did It Change Your Life – Or Not?
• How Will Big Data and Social Media Change the Nature of Project Management?
• Ever Wonder How to Be of Higher Value?

What do you think? You can reply to these and many more – or start your own discussion – if you’re a member of The Greater IBM Connection group of LinkedIn. (Note: The Greater IBM Connection on LinkedIn is not open to contractors.)

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LinkedIn Reaches 200 Million Members

LinkedIn earlier this year reached a major new milestone: 200 million members.

And The Greater IBM Connection’s LinkedIn group has nearly 80,000 of those members.

We’d like to take this opportunity to thank you for being an active part of The Greater IBM Connection network – we’re glad you’re here. If you’ve ever been, or are currently, an IBM employee, you are eligible to join our LinkedIn group. (NOTE: This group is not open to contractors.)

In addition, you can always join us on our Facebook page and Twitter feed. See you there!

Twitter Chat Today at Noon Eastern Time: IBM’s Newly Developed Antimicrobial Hydrogel

Last week, Researchers from IBM and the Institute of Bioengineering and Nanotechnology revealed an antimicrobial hydrogel that can break through diseased biofilms and completely eradicate drug-resistant bacteria upon contact. The hydrogel has clear applications in the field of medicine, making it an ideal tool to combat serious health hazards facing hospital workers, visitors and patients.

The next #p4spchat will open discussions around IBM’s newly developed antimicrobial hydrogel and its potential impact on healthcare. You can ask the guest experts how and why IBM made this hydrogel. Guest Experts: IBM’s Chief Medical Scientist Dr. Marty Kohn and IBM Research Scientist Amanda Engler are joining the chat. Join us – here are the details you need.

In Case You Missed It: Catching Up with Greater IBM

In this issue:

• IBM Connect 2013 – Watch it anytime
• What’s new around The Greater IBM Connection
• Welcome, new members!

IBM Connect 2013 – Watch it anytime

If you’re not in Orlando for IBM Connect 2013 this week, not to worry: you can now see replays of The IBM Connect OGS, Keynote, and many other exciting sessions.

We’re happy to let you know that these and many more are available for replay on Livestream.  Watch them anytime, all in this video library.

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What’s new around The Greater IBM Connection

If you haven’t visited the blog lately, here’s a roundup of some popular recent posts you might have missed:

• Congratulations, IBM WebSphere Champions 2013!
• Watson’s Off to College: Supercomputer joins forces with Rensselaer Polytechnic Institute
• Quit Thinking So Positively (+ 4 Other “Good” Habits To Ditch)
• The Little Red Laptop Button? A Patented IBM Innovation: http://wp.me/p2kcos-Lh
• And just for fun – a new cartoon that might seem familiar, on work-life “balance”

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Welcome!

If you’ve just joined The Greater IBM Connection, welcome. We’re glad to see you here and we know you’re going to enjoy reconnecting and networking with your IBM friends and colleagues.

These useful links will help you get started:

Find other Greater IBMers on:

• Facebook: Click the Like button to see Greater IBM news in your Newsfeed.
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•  LinkedIn: Be a part of one of the largest groups on all of LinkedIn, and join nearly 80,000 Greater IBM Connection community members. Contribute to the conversations or start your own – it’s your community, see you there!
  

How to Be a Socialite at IBM Connect 2013! (Or Follow Everything If You Can’t Make It to Orlando)

With IBM Connect 2013 just a week away, we want to be sure you’re properly prepared to make the most of the conference, the most important Social Business event of the year. If you haven’t registered yet, there is still time.

Register now 

And if you aren’t able to be in Orlando, don’t let that stop you from participating! In this helpful post from IBM’s Social Business Insights blog, by Marjorie Madfis, Digital and Social Strategist, IBM Software, see how YOU can stay connected with everything that’s going on. Read it now. 

More:

Details on this year’s IBM Connect

Follow IBM Social Business on Facebook

Get the IBM Social Business Twitter feed

Updating Your Twitter? The 100 Business, Leadership and Technology Twitter Accounts You Must Follow

Selecting the top 100 Twitter accounts that every business, technology, and leadership person should follow on Twitter was not an easy task, says award-winning inventor Vala Afshar, CMO of Enterasys Networks.

To ensure proper due diligence, he solicited input from his own 11,000 Twitter followers. Based on the striking commonalities he found among their must-follow feeds, he’s compiled this crucial list of people you should get to know if you’re not following them already. Get the list.

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Are you following The Greater IBM Connection on Twitter? Do that here to stay in the know with the latest updates, and then tell a friend!

What’s The Buzz for December 2012

Here’s a quick snapshot of what YOU have been talking about for the month of December 2012. Top five discussions/posts on LinkedIn, Facebook, our blog, and Twitter

LINKEDIN DISCUSSION	NUMBER OF COMMENTS/ LIKES
Why former IBMers who left maybe years ago for any reason are still active on The Greater IBM Connection?	58 (Dec), 128 all time
IBM Leader in Gutting 401(k)s – Forbes	34 (Dec), 39 all time
Has IBM lost the I…apparently in job postings!…(all job adverts are USA…)	33
Lotus No More	27
Great article….Passing of Zig Ziglar	21
FACEBOOK POSTS	NUMBER OF COMMENTS/ LIKES/ SHARES
IBM CEO Ginni Rometty has won a place in a BIG year-end list (Ginni Rometty photo and link to CNN story)	228
Green for the holidays! Read about how an IBM Centennial Grant supports the movement for green schools in Singapore (Photo and link to blog story)	112
It’s a matter of subtraction, not addition – try NOT doing these 10 things and see how your work life and happiness levels can improve (link to blog post)	44
#IBMAlumni, here’s another short history quiz for you – who invented the world’s first hard drive? (Photo and link to blog story)	44
#ibm #ibmsimon GreaterIBMers, did you think that the world’s first #Smartphone = #Apple or #Android? Think again… (Photo and link to blog story)	42
BLOG POSTS	NUMBER OF COMMENTS/ LIKES/ SHARES
Innovation Breakthrough: IBM Chip to Use LIGHT to Significantly Accelerate Your Internet	88
Be Happier at Work: Stop Doing These 10 Things Right Now	88
Are You on the Fast Track? New Tech Trends Study Out Now	50
World’s First Smartphone = Apple or Android? Think again…	46
IBM’s 5 in 5: Welcome To The Era of Cognitive Systems	28
TWEETS	NUMBER OF RETWEETS
Leadership is doing what is right when no one is watching. – George Van Valkenburg	5
Infographic: what the 2012 #IBMTechTrends results can tell us about skill gaps in technology.	4
#ibm #bigdata #smarteranalytics Free Webcast 12/6 at 11am ET – Leveraging Analytics for Competitive Advantage	4
Factoid: We Spent 121 Billion Minutes on Social Media in One Month	4
(too many to list)	3 each

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection