6 Reasons Why Tweet Chats Are Good for B2B

twitter platform popularity

Graphic Credit: B2B Marketing 2013 Social Media Infographic – What is the B2B social platform of choice for brands?

A Tweet Chat is a real-time chat, often scheduled on a regular day/time that are focused around a certain topic.  It started from the use of hashtags (the pound sign # plus a word, like #socialbusiness) which is how Twitter users signify the topics they are talking about.  Given that the most popular handle on Twitter today is Justin Bieber, why would you want to bother with a Tweet Chat as a professional?  Here are some of the key benefits.

1.  Right platform for B2B conversations

Facebook and YouTube may have the most users, but Twitter and LinkedIn rule the B2B space. While LinkedIn does offer forum type discussion posts within targeted business groups, it is a fairly limited with respect to live chat interactions. Twitter’s open platform makes it easy for businesses and marketers to host regular live chats on business topics to a broad audience (currently 500M+).  The openness of the platform also means there is a plethora of tools available to help you participate, host, promote, moderate, and track your Tweet Chats.  So if you have a business type topic, such as technology, marketing, career advice, leadership, Tweet Chats are your best bet for a live chat model.

2. Follow, not friend – public is the name of the game

On Twitter, you don’t have to ‘friend’ anyone to participate in the chat or reap any of the other benefits noted below.  Simply put, you’re on a social network that’s essentially public, so you can read anyone’s tweets by going to their profile, choose to follow them – or not, and participate in Tweet Chats on topics that interest you anytime without any participation barriers such as registration, approval by chat moderators, etc.  Twitter does provide a function whereby users can restrict their tweets only to an audience that they approve, but it is rarely used since it kind of defeats the purpose of being on Twitter, which is a public social network for all intents and purposes.

3.  Gain new insights

Tweet Chats done well will bring together influencers on a given topic space, so it’s a great opportunity to learn from other influencers, encounter new ideas, and gain insights on the major trends.  People often post links to valuable resources, such as white papers, infographics, and tools related to the topic as well, which can expand your thinking in new directions.  Tweet Chats are also one of the best ways to learn who the influencers in a topic space are.

4. Connect – build your network and extend your reach

Since a Tweet Chat is essentially a gathering of thought leaders on a given topic, it’s also a great way to expand your network and deepen relationships with your target audiences.  You may get new followers simply by showing up to Tweet Chats, but you certainly will gain new advocates if you contribute to the Tweet Chat in ways that are meaningful and relevant to the other participants.  The bonus here is that anytime someone else in the Tweet Chat likes what you say and re-tweets it during the chat, then you’ve also just been exposed to THEIR Twitter followers as well, potentially expanding your reach beyond just the Tweet Chat event.  You’ll come away with new followers who won’t just see your links and posts everyday in their Twitter feed, but they are more likely to re-tweet you after engaging with you in a Tweet Chat.

5. Learn how to stand out

Even if you just watch a Tweet Chat without participating, you’ll quickly learn what type of Tweets are picked up and re-tweeted multiple times.  You can test it yourself by seeing which of your 140 character attempts at insight, advice, factoids, or reference links gets picked up by the crowd.  If you take note of which of your tweets earns the best reactions and which are ignored, you’ll gain insight on how to make your tweets and content as eye-catching as possible.  As you apply this both to your regular Tweets and to any future Tweet Chats you participate in, you’ll start to build your realm of influence as people will see how often you are re-tweeted.

6. Build your authority and loyal advocates

Scientists have discovered that it really only takes 10% of the population to sway the popular opinion.  A Tweet Chat is a great way to share your expertise and thought leadership, build your authority and start engaging with that top 10% of influencers and thought leaders.  As you dialogue and build rapport with them, you will earn their respect and advocacy over time if you demonstrate consistent intelligence and expertise about your topic.  The more original and sound your insights are (as opposed to just re-tweeting others or pushing product), the more you will gain recognition as being a thought leader in your own right.  And, as you grow your network of loyal advocates, your own authority and expert status (influence) on the topic space will also grow because they will listen to what you have to say.

Graphic Credit:  MotiveQuest (based on

Graphic Credit: MotiveQuest (based on study ‘Social consensus through the influence of committed minorities’)

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- By Julie Yamamoto

Quit Thinking So Positively (+ 4 Other “Good” Habits It’s Time to Ditch)

Productivity is an ever-evolving study of what works and what doesn’t. And the way we work can change quickly: what was once accepted as a best practice can now do you more harm than good, writes Sean Blanda in this top story from lifehacker.com.

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Here are a few creative insights that weren’t taught in school which, sometimes, means that it’s time to unlearn habits previously perceived as being “good.”

Read these thought-provoking tips that go against the grain of the more typical productivity advice.

4 Big Tips for LinkedIn Endorsements and Skills

In case you haven’t noticed, LinkedIn endorsements are here to stay. Why not make the most of this network feature on your profile?

Linkedin candyIn this fascinating piece from Careerealism.com, here’s why: Using this section wisely is essential, because LinkedIn has now made it searchable by recruiters. So if you want to maximize your chances of attracting hiring managers’ attention, start doing these four things today.

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What do you think of LinkedIn’s endorsements feature? Do you think endorsements are helpful? Let us know in the Comments.

Top 10 Good Tech Habits Everyone Should Practice

You already know that your every password needs to be secure, and that you must back up your computer regularly. Good tech habits are for everyone: they can save you money, keep your personal information personal, and potentially help you prevent frustration, not to mention disaster.

Make sure you have these 10 tech habits, from Mashable.com.

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Already practice all ten? Great! Share this to your social networks with the buttons below, so that your friends and colleagues can say the same. 

Sametime Tips and Tricks: Can’t remember who Sametime’d you?

There’s a fix for that, writes blogger/IBMer Bob Balfe.

“With over 400,000 employees, IBM can be considered a very large company,” he notes, “and too often I have accidentally closed a chat window or had to reboot and could not remember who I chatted with!”

If the same thing’s happened to you before, here’s what you can do about it.

 

How to Use LinkedIn Endorsements Feature to Highlight Your Skills

LinkedIn’s newest feature, Endorsements, lets you highlight the skills youre known for. Here’s how it works, plus four expert tips for making the most of it. Ready to get started? Read the story.
Related: The Greater IBM Connection LinkedIn Group  Note: To join this LinkedIn group, you must be either a former IBM employee or a current IBM employee. Contractors are not eligible.

The Delicate Art of the Networking Email

Whether you’d describe yourself introverted, extroverted, or (like most of us) somehwere in between, everyone could use a helping hand when it comes to pulling off a successful job search through networking.

And there’s a tool you’re probably already using, everyday, that can help you do it. We’re talking about email, and it works.person

While the best networking might happen in person or through acquaintances, email can be a great way to build new relationships online.

See all the tips you need in the full story at Brazen Careerist.