Get Smarter with IBM Virtual Events in Oct

ibm rainbow

Here’s a round-up of some of the cool IBM learning events coming up in October (all times, when listed are in US ET). Check them out!

Event Date Area Link
(Tweetchat) Creating an Intelligent Customer Experience with Author Bernard Marr 10/7/13 at Noon Big Data Customer Experience  on.fb.me/1bzkoR4
(Podcast & LinkedInChat) Listen to/chat with Luba Cherbakov as she shares her story on becoming the 13th woman named as an IBM Fellow. 10/8/13 at 10am Women in Tech, Women in STEM (Podcast) bit.ly/IBMPodcast (LinkedIn Chat) linkd.in/1fP0DHc
(Webcast) Senior IBM systems and technology execs/experts will share why they believe infrastructure matters, as well as tips on Big Data, Cloud, and IT Storage. 10/8/2013 Smarter Computing, Big Data, Cloud ibm.co/1gkuogI
(Webcast) Cloud without Compromise:  Understanding and Capitalizing on Cloud Computing 10/9/2013 at Noon Cloud bit.ly/19a40AZ
(Tweetchat) Smarter Planet: The Social Employee – How Companies can leverage employees as social brand ambassadors (#P4SPChat) 10/10/13 at Noon Social, Smarter Workforce, Brand (Preview) http://ibm.co/1fHQagB (Tweetchat) twubs.com/P4SPchat
(Tweetchat) IBM Cloud:  The New CIO—how cloud is shifting tech leadership with 3 industry panelists 10/10/13 at 4pm Cloud (preview) ibm.co/1bD7jWY (Tweetchat) twubs.com/cloudchat
(Virtual Learning) Basics of Blogging 10/11/13, 10/25/13 at Noon How to blog, Social ibm.co/1bzi0Kb
(Virtual Learning) Twitter for Beginners 10/18/13 at Noon Social, Twitter basics, How to Twitter ibm.co/1bzi0Kb
(Tweetchat) #IBMSWChat Tweetchat: Topic TBD 10/18/13 at 1pm Smarter Workforce #IBMSWChat
(Videocast) IBM Smarter Analytics:  Smarter Government Finance & Budgeting 10/23/13 at Noon Smarter Government bit.ly/1e3KsRU
(Tweetchat) #GreaterIBM and Smarter Planet: Smarter Machines with author Steve Hamm & IBM Research Manager Dr. Dharmendra Modha (#P4SPChat) 10/31/13 at Noon Cognitive Computing wp.me/p2kcos-2uW

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Related:

- Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

6 Reasons Why Tweet Chats Are Good for B2B

twitter platform popularity

Graphic Credit: B2B Marketing 2013 Social Media Infographic – What is the B2B social platform of choice for brands?

A Tweet Chat is a real-time chat, often scheduled on a regular day/time that are focused around a certain topic.  It started from the use of hashtags (the pound sign # plus a word, like #socialbusiness) which is how Twitter users signify the topics they are talking about.  Given that the most popular handle on Twitter today is Justin Bieber, why would you want to bother with a Tweet Chat as a professional?  Here are some of the key benefits.

1.  Right platform for B2B conversations

Facebook and YouTube may have the most users, but Twitter and LinkedIn rule the B2B space. While LinkedIn does offer forum type discussion posts within targeted business groups, it is a fairly limited with respect to live chat interactions. Twitter’s open platform makes it easy for businesses and marketers to host regular live chats on business topics to a broad audience (currently 500M+).  The openness of the platform also means there is a plethora of tools available to help you participate, host, promote, moderate, and track your Tweet Chats.  So if you have a business type topic, such as technology, marketing, career advice, leadership, Tweet Chats are your best bet for a live chat model.

2. Follow, not friend – public is the name of the game

On Twitter, you don’t have to ‘friend’ anyone to participate in the chat or reap any of the other benefits noted below.  Simply put, you’re on a social network that’s essentially public, so you can read anyone’s tweets by going to their profile, choose to follow them – or not, and participate in Tweet Chats on topics that interest you anytime without any participation barriers such as registration, approval by chat moderators, etc.  Twitter does provide a function whereby users can restrict their tweets only to an audience that they approve, but it is rarely used since it kind of defeats the purpose of being on Twitter, which is a public social network for all intents and purposes.

3.  Gain new insights

Tweet Chats done well will bring together influencers on a given topic space, so it’s a great opportunity to learn from other influencers, encounter new ideas, and gain insights on the major trends.  People often post links to valuable resources, such as white papers, infographics, and tools related to the topic as well, which can expand your thinking in new directions.  Tweet Chats are also one of the best ways to learn who the influencers in a topic space are.

4. Connect – build your network and extend your reach

Since a Tweet Chat is essentially a gathering of thought leaders on a given topic, it’s also a great way to expand your network and deepen relationships with your target audiences.  You may get new followers simply by showing up to Tweet Chats, but you certainly will gain new advocates if you contribute to the Tweet Chat in ways that are meaningful and relevant to the other participants.  The bonus here is that anytime someone else in the Tweet Chat likes what you say and re-tweets it during the chat, then you’ve also just been exposed to THEIR Twitter followers as well, potentially expanding your reach beyond just the Tweet Chat event.  You’ll come away with new followers who won’t just see your links and posts everyday in their Twitter feed, but they are more likely to re-tweet you after engaging with you in a Tweet Chat.

5. Learn how to stand out

Even if you just watch a Tweet Chat without participating, you’ll quickly learn what type of Tweets are picked up and re-tweeted multiple times.  You can test it yourself by seeing which of your 140 character attempts at insight, advice, factoids, or reference links gets picked up by the crowd.  If you take note of which of your tweets earns the best reactions and which are ignored, you’ll gain insight on how to make your tweets and content as eye-catching as possible.  As you apply this both to your regular Tweets and to any future Tweet Chats you participate in, you’ll start to build your realm of influence as people will see how often you are re-tweeted.

6. Build your authority and loyal advocates

Scientists have discovered that it really only takes 10% of the population to sway the popular opinion.  A Tweet Chat is a great way to share your expertise and thought leadership, build your authority and start engaging with that top 10% of influencers and thought leaders.  As you dialogue and build rapport with them, you will earn their respect and advocacy over time if you demonstrate consistent intelligence and expertise about your topic.  The more original and sound your insights are (as opposed to just re-tweeting others or pushing product), the more you will gain recognition as being a thought leader in your own right.  And, as you grow your network of loyal advocates, your own authority and expert status (influence) on the topic space will also grow because they will listen to what you have to say.

Graphic Credit:  MotiveQuest (based on

Graphic Credit: MotiveQuest (based on study ‘Social consensus through the influence of committed minorities’)

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Related:

- By Julie Yamamoto

Into the Blue Galaxy

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Operation Blue Galaxy
Shifts in the market, like mobile and cloud, and new delivery and pricing models, have increased the power of individual practitioners. They know the technology, and influence purchasing decisions like never before.  To reach them, IBM has launched ‘Blue Galaxy’, an exciting cross-IBM initiative to show the universe of software developers, architects, administrators, and other practitioners that IBM is their rocket ship to success.

What is Blue Galaxy?
It’s a project, it’s a community, it’s a movement within and beyond IBM.  The best part of IBM is the people — the technical experts and practitioners across IBM.  The Blue Galaxy mission is enabling and unleashing the knowledge, passion, and enthusiasm of the IBM technical community, across all brands and disciplines, and from across the globe, to reach out and engage the world’s practitioners.  Whether it be via events, content, or social media networks, the goal is simple – develop relationships, learn from our audience, and show our expertise.

It’s not about messaging
It’s about the power of connections, with a small c.  It’s people connecting with people via social media: IBMers, IBM Alumni, IBM Business Partners, clients, prospective clients, and the merely curious. Our goal is to help you to build those connections in social networks, growing your digital eminence, sharing knowledge, and becoming part of the larger conversation that is already occurring.

It’s about you
It’s about sharing your voice, your thoughts, your content, your work, and your ideas with other developers, inside and outside of IBM.  Developers trust the opinions of other developers.  By connecting with developers, you have the ability to shape their opinions and thoughts about IBM products and services.  You are in charge of your digital social presence, and the difference it makes for both your personal goals and the goals of IBM. Growing your digital eminence, sharing your knowledge, expanding your network both inside and outside of IBM…. the actions you take now will have long-lasting positive effects on your career.

iconNoCommunityPhoto155.pngSo, how do you get started with Blue Galaxy?
Here are some ways that all Greater IBMers can get involved:

  1. Create or contribute to a conversation:
    You can write a blog post, create a presentation or a video that showcases your thought leadership and technical expertise — the topics of focus are IBM’s technical leadership in Agile, Big Data, Cloud Computing, Mobile Development, and Security.  Even if you can’t create new material, you can comment on an article, tweet (microblog) about it to promote cool content you like and strengthen existing conversations that are highlighting IBM technical leadership in the market.
  2. Connect and interact
    Connect, share, and collaborate on the developerWorks community where you can contribute to forums, download free product trials and share what you like about them with your networks.  You may also want to check out related communities Jazz.net (Agile Transformation) and Service Management Connect.
  3. Meet and follow Blue Galaxy stars
    Some of our technical experts have been on their social journeys for a while. They are our social role models, folks engaging both internally and externally, with dedicated followings. Some are blogging on official IBM blogs and communities, others are contributing through their individual blogs or in other organizations’ communities.  You can find and follow them on Twitter here.
  4. Try Blue Galaxy featured downloads and give feedback
    Some of product trial downloads have been featured by Blue Galaxy because we are especially interested in feedback on these.  Check them out and leave your feedback in the comments section on that post.
  5. Become a Blue Galaxy star
    There are several ways to become a Blue Galaxy star.  First, if you undertake any of the missions noted above, tell us about them – share a comment below telling us what you did.  Since stars are innovative thought leaders who have distinguished themselves in one or more social channels, you could be selected to be featured as a Blue Galaxy star.  Here are some other opportunities:

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Additional resources:

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–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

4 Big Tips for LinkedIn Endorsements and Skills

In case you haven’t noticed, LinkedIn endorsements are here to stay. Why not make the most of this network feature on your profile?

Linkedin candyIn this fascinating piece from Careerealism.com, here’s why: Using this section wisely is essential, because LinkedIn has now made it searchable by recruiters. So if you want to maximize your chances of attracting hiring managers’ attention, start doing these four things today.

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What do you think of LinkedIn’s endorsements feature? Do you think endorsements are helpful? Let us know in the Comments.

IBM Vice President, Gill Zhou, Is a Model for Working Women in China (Ad Age)

Gill Zhou, Vice President Marketing, Communications & Citizenship, IBM Greater China Group

Gill Zhou, Vice President Marketing, Communications & Citizenship, IBM Greater China Group

IBM Vice President, Gill Zhou, was recognized as being one of China’s Women to Watch in September 2012 at a gala event sponsored by Ad Age and Thoughtful China.  The recognition cites Gill as being a role model for Chinese women in business, as evidenced by her 760,000 followers on the Chinese micro-blogging service Sina Weibo (now more than 1M+). Gill is quoted in the article as follows: “As a woman leader, I always have to be conscious that we play multiple roles: professional, daughter, daughter-in-law, wife, mother, parent,” says Ms. Zhou, who often accommodates employees’ family needs by granting them flexibility. “It’s never easy.”   Previously in charge of Communications for IBM Asia Pacific, Ms. Zhou took on the role of leading marketing for IBM China in 2012 after driving double digit growth in the region in 2011.

At the gala event, Ms. Zhou had this thought to share with the event attendees:

“My key takeaway out of my 20 years career in the fast changing industry like IT is you have to choose your battles….but once you define your battles, DO IT with an unwavering focus…”

Ms. Zhou has also been recognized by a number of other organizations.  Prior to joining IBM, she worked at Motorola where she received the “Woman Star of Motorola” award for her role in making the company one of the top 10 brands in China (2000).   In 2004, she was recognized as being one of the top 10 women in China’s IT industry in a program sponsored by the All China Women’s Federation, Ministry of Information Industry and China Computerworld, and was also voted one of the Top 50 most influential women in China by Trends magazine.  More recently, she was a keynote speaker at Working Mother magazine’s ‘Global Advancement of Women‘ conference in Shanghai in 2011 where she spoke on Strategies in Building Your Personal Brand.

Read the full story and learn more about Ms. Zhou below, including some video footage from the event:

(Video credit: Thoughtful China Women to Watch Event)

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

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The January 2013 theme for The Greater IBM Connection is ”leadership”, and The Greater IBM Connection will be sharing various tips, tools, stories, and resources on this topic.