Don’t Get This Wrong: What Your LinkedIn Pic Says About You

People do business with people they trust, people they relate to – is your photo trying to hide something? In this piece from, by , see how you can use your choice of photo to better connect with others for success.

A good profile photo can help build that trust and even likability – so it’s critical to get it right.

According to the author, “I see hundreds of LinkedIn profiles every week and 50 percent fail when it comes to their photo. As a business owner or executive, it’s crucial that people trust you and connect with you. You are the brand. Opinions are formed in a nanosecond. And that means the photo at the very top may be the most important part of your LinkedIn profile.”  What does that tiny thumbnail say about you?


Author Rene Shimada Siegel is founder and president of High Tech Connect, a specialized consultant placement firm for marketing and communications experts. She is a frequently requested speaker on topics such as starting your own business and marketing your unique personal brand.
Follow Rene on Twitter: @renesiegel


Greater IBM, are you considering updating your own LinkedIn profile photo? Let us know what you thought of this story, in the Leave a Reply field.
- Posted by Regan Kelly

IBM Software Enabling Companies to Reinvent Relationships with Exceptional Digital Experiences

IBM Digital Experience softwareIBM has announced new Digital Experience software that allows organizations to create customized digital experiences that reinvent the way they engage with their most important audiences: customers, employees and business partners.

Aligned with IBM’s Smarter Commerce initiative, the new software enables line-of-business employees from marketing, sales, HR and customer loyalty, to produce, share and distribute digital content on the fly, to all mobile and social channels — without the need for IT technical skills or outside assistance.

The growth of mobile, online, social media and commerce trends has spawned the rise of the digital consumer, which requires businesses to deepen their interactions with individuals, and accelerate data-driven decisions into functions such as marketing, sales, service and human resources.

Building on these demands, IBM’s Digital Experience software allows CMOs to provide customers with relevant information and offers that are based on their preferences and can be quickly published to all digital channels and mobile devices.

An example: while at a conference, marketing and event teams can develop professional-grade assets that incorporate client interviews, show floor footage, audio and text overlays, and in just a few simple clicks, publish it to the broadest range of social, mobile and online channels. Read the complete article on The Telegraph.

—- Posted by Khalid Raza

Social Business: A Metaphor for Sustainable Business

get socialFiscal performance alone cannot sustain future businesses. Success or failure will also be guided by societal relationship and environmental responsibility, says Jose Polackal, business development lead, government & education industry, IBM India.

We are now in a new era where the technological Zeitgeist is defined by how evolved social media is. And one way to look at it is this phenomenon called ‘Social Business‘. In the foreseeable future, social media will influence the performance of every business establishment and every government entity. Stakeholders (the consumers or the citizens), and not just shareholders, who are collaborating on social media are going to influence the business imperatives of every enterprise.

This means business has to concentrate more on three bottom lines – the triple bottom line being fiscal, societal and environmental and not the single bottom line. Fiscal performance alone cannot sustain future business; rather it will have to include societal relationship and environmental responsibility. Herein lies the importance of a social media strategy for every enterprise.

As of November 2012, Facebook had over 1.2 billion active users. There were over 500 million registered users in Google+ by the end of 2012. By the summer of 2013, Twitter had over 554 million active users. This social networking population is a significant subset of the 2.27 billion internet users in 2012, and on an average this is 20% of the world population.

This 20% of the world population may very well be controlling the consumer market (mainly the finished products) as they, probably, represent the population with the maximum buying power. Again, this 20% influence the governmental policies and the corporation and enterprise agenda for the future to a larger extent. This leads to the Pareto principle – 20% of the population chart out our future, and 80% follows.

Read the complete article, from

- Posted by Khalid Raza

Bank on analytics for understanding customers better

IBM logoEver since the commercialization of the internet, and the advent of social media, customer-centricity has become a norm across industries. For banks in particular, this extends new customer touch points, implying the opportunity to relook at segmentation, channels and pricing. For example, banks can adopt a needs-based and behavior-based segmentation strategy by keeping a tab on client interactions over its channels. It is easier said than done. Banks will have to first understand how people bank, how often they bank and what products and services they seek when banking. Thanks to the power of analytics, it is no more a challenge for banks. Take the example of Central Bank of India. It recently announced the adoption of analytics solution in order to uncover new sources of customer value. Analytics, according to the bank’s spokesperson provides great levers for it to identify cross-sell and up-sell opportunities and increase customer wallet share.

Read the complete article in IndiaOnwards

5 Steps to Improve Your Self Worth

If you don’t think you’re awesome, who else will (besides your mother)? Self-worth comes from one thing – thinking that you are worthy. Sometimes we all need reminders to focus on achieving and showing our personal value to the world.

cat.lionDo you get stuck in the internal chatter of: “I can’t do it,” “I must not make a mistake,” “What if they don’t like me?”

Here are 5 steps to help you improve your internal conversation so that you build your self confidence so your personal brand can shine.

X-IBMer and Social Butterfly Lorian Lipton coaches you with Self Worth Starts With These 5 Steps, from her blog The Digital Attitude: Becoming Eminent.


Greater IBM, what would you add to these? Have you got any tips to share?

- Posted by Lorian Lipton

IBM’s Michelle Zhou – Using Social Media to Help People Understand Themselves

“…And the more and more people have left their digital footprints, in public, on the internet,  so from there we started to think about, how can we best leverage that footprint, left by individuals, to better the lives of individuals?”

Michelle Zhou manages User Systems and Experience Research at IBM Research – Almaden, in San Jose, California. She focuses on computer-person interactions, visual analytics and people-centric information manager.

These days, she’s focusing on harvesting insights from social networks to help businesses understand people and people understand themselves. Check out this brief video on how social media can help businesses to understand people, and help peope to better understand themselves:


What do you think, Greater IBM?



- Posted by Regan Kelly and Julie Yamamoto, Program Manager, The Greater IBM Connection

25 Hours In Your Day? 4 Tips To Get You There

Alarm_panicsHow many times have you said, “I just don’t have time!”   And now, with the world at your fingertips, with the internet and global business buzzing by in nanoseconds, having time to get everything done seems more and more difficult to accomplish.

Sorry there will never be a 25th hour in your day  But getting your priorities in order, making wise time choices, and being real with your self, can go a long way.

Here are 4 time management exercises to help you get control of your schedule.  Who knows, maybe you can find the 25th hour. Read IBM’s Social Butterfly, Lorian Lipton, as she makes you more productive with her 25 Hours In Your Day? 4 Tips To Get You There, from her blog The Digital Attitude: Becoming Eminent.


Greater IBM, what would you add to these? Have you got any tips to share?

- Posted by Lorian Lipton

18 Ways To Increase Your Digital Presence

Getting or keeping a job in today’s unstable business climate takes coming up with new ideas and new ways to present yourself  – it takes digital presence.

1.analyzing_computer_tv_head_sm_nwmIncreasing your digital presence on social media is a lot more than just updating your status on Facebook or IBM Connections.

Here are 18 sure fire ways to help you get online and noticed. Read along as IBM’s Social Butterfly, Lorian Lipton, motivates you with her 18 Ways To Increase Your Digital Presence, from her blog The Digital Attitude: Becoming Eminent.


Greater IBM, what would you add to these? Have you got any tips to share?



- Posted by Lorian Lipton

Where is Your Internal Social Strategy?



The need for social strategy:

A friend of mine joined an organization recently and emailed to ask me to mentor him on use of social tools within the organization and also to help him create more robust SocialGlamor for him in the wider world.

While chatting with him, I asked, why does he need to use these tools – and his response stumped me! He said he wanted to use these tools to catch up with the people around him who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership wants him to become social. This is more dangerous that the Cloned Social concept!

Where are we heading?
What is StrategyThe use of social tools, like Twitter, Facebook, Connections, blogging., etc should make us more productive, is what i understood all along, but recently the pull-push marketing has made the use these tools just a fashion statement. “Because everyone is using it, you should,” is a fallacy and will make more fatigued employees and will defeat the purpose.
Read the complete post on SocialGlamor.

The 12 Types of Social Media Users: Which One Are You? (Infographic)

When it comes to how you use social media, are you a lurker? Or more like a Ghost, a Changeling, or a Peacock? Which one are YOU? (Infographic by

sm users

- Posted by Regan Kelly