Where is Your Internal Social Strategy?

@khalidraza9

The need for social strategy:

A friend of mine joined an organization recently and emailed to ask me to mentor him on use of social tools within the organization and also to help him create more robust SocialGlamor for him in the wider world.

While chatting with him, I asked, why does he need to use these tools – and his response stumped me! He said he wanted to use these tools to catch up with the people around him who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership wants him to become social. This is more dangerous that the Cloned Social concept!

Where are we heading?

The use of social tools, like Twitter, Facebook, Connections, blogging., etc should make us more productive, is what i understood all along, but recently the pull-push marketing has made the use these tools just a fashion statement. “Because everyone is using it, you should,” is a fallacy and will make more fatigued employees and will defeat the purpose.

Read the complete post on SocialGlamor.

Related:

• Where is your internal Social Strategy? (khalidraza9.wordpress.com)
• Social Media Strategies in 2013 (articlewinter.wordpress.com)
• Applying the 80/20 rule to Social Media (domo.com)

Infographic: IDC Names IBM the Market Share Leader in Social Software for 4th Year Running

IBM (NYSE: IBM) today announced that for the fourth consecutive year, IDC ranked IBM number one in worldwide market share for enterprise social software.* Social networking adoption continues to soar as businesses look to transform their organization into a smarter enterprise that is capable of empowering a global workforce and transforming client experiences.

According to IDC, the worldwide enterprise social market segment reached 1.0 billion in 2012, representing growth of 25 percent over 2011.*

Leading IBM social business clients include Prudential Insurance, Fluor Corporation, Lowe’s Home Improvement, LeasePlan and Electrolux. Read more.

* Source: IDC Worldwide Semiannual Software Tracker, 2H 2012

—————————————————————-

Related

IBM Social Business

 

 

- Posted by Regan Kelly

Mobile Revolution: IBM Leads with IBM MobileFirst

Most, if not all business processes, were established in an era when companies tightly controlled every aspect of their operations. The mobile evolution is disturbing/disrupting the legacy flows at work. Business and leaders have a task on hand to re-think business processes to leverage and amplify the power of Mobility. With a lot of information available, businesses are better equipped to redefine their approach towards B-to-C landscape..

Read this blog on SocialGlamor by Khalid Raza

Khalid Raza
@khalidraza9

Related articles

• April 10 at the IBM Innovation at Silicon Valley: IBM MobileFirst Put your Business in Motion – Connect to Win (ibm.com)

Maximize Your Relationship with IBM Social Business – Thurs., April 18

Businesses move from liking to leading when they look beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way people connect and the way organizations succeed.

The goal of this free Maximize Your Relationship with Social Business event this Thursday, April 18, is to stimulate strategic thinking around social business and to showcase the cutting-edge IBM tools that will ensure you and your customers remain at the forefront of this innovative approach to business.

Highlights of the event:

• Discuss why social business is such a big deal now, and why will it be a big deal tomorrow
• IBM social business offerings and what you need to know about them
• How to get started and more resources for enablement
• Understand IBM business partners that have successfully integrated IBM Social Business tools into their business models

All are welcome – this is a Social Business 101 event! Details and enrollment.

————————————————-

Related:

IBM Social Business

Follow IBM Social Business on Twitter

Get Social. Do Business. – Become a Social Business

- Posted by Regan Kelly

How to Be a Socialite at IBM Connect 2013! (Or Follow Everything If You Can’t Make It to Orlando)

With IBM Connect 2013 just a week away, we want to be sure you’re properly prepared to make the most of the conference, the most important Social Business event of the year. If you haven’t registered yet, there is still time.

Register now 

And if you aren’t able to be in Orlando, don’t let that stop you from participating! In this helpful post from IBM’s Social Business Insights blog, by Marjorie Madfis, Digital and Social Strategist, IBM Software, see how YOU can stay connected with everything that’s going on. Read it now. 

More:

Details on this year’s IBM Connect

Follow IBM Social Business on Facebook

Get the IBM Social Business Twitter feed

IBM Research Chief Scientist for Social Business, Irene Greif, Wins Technical Leadership Award

Irene Greif, IBM Fellow and Chief Scientist for Social Business (Photo Credit: Anita Borg Institute for Women in Technology)

Irene Greif, IBM Research Fellow and Chief Scientist for Social Business was awarded The Anita Borg Technical Leadership Award at the 12th annual Grace Hopper Celebration of Women in Computing in October, 2012.  The award recognizes and celebrates an outstanding woman technical leader and was established to honor the legacy of Anita Borg, a significant contributor to advances for women in technology and engineering fields. Recipients are women who have inspired the women’s technology community through outstanding technological and social contributions and through leadership have increased the impact of women on technology.  Irene was recognized for founding the research field of CSCW (Computer-Supported Cooperative Work) and her continued leadership championing this kind of interdisciplinary research in the IBM Center for Social Business.  The Center for Social Business is a global effort to focus IBM’s CSCW and Computer-Human Interaction research on the growing opportunities to transform business practices through social technologies such as crowd-sourcing, social analytics, and interactive visualization. The Center has emphasized research based on large scale deployments of new technologies, providing test beds for studies of adoption rates and impact of social media on organizations. As an example, many of the core capabilities of IBM Connections, IBM’s social software for business that provides a collaborative work environment, was developed by the Center.

Irene has also been recognized by a number of other organizations.  She is a fellow of both the Association for the Advancement of Science (AAAS) and the Association of Computing Machinery (ACM).  Irene was inducted into the Women In Technology International (WITI) Hall of Fame in 2000 and awarded the Women Entrepreneurs in Science and Technology Leadership award in 2008.  In 2010, she was elected to the National Academy of Engineering, and in 2012 she was elected to American Academy of Arts and Sciences.

A full listing of Irene’s publications can be found here, and she also discusses social business in this video interview with IT columnist Lenny Liebmann.

Read the full story and watch Irene’s acceptance speech below:

• (Anita Borg Institute for Women in Technology, 2012) – 2012 Anita Borg Technical Leadership Award Winner Irene Greif
• (Anita Borg Institute for Women in Technology, 2012) – Interview with Irene Greif

(Video credit:  Anita Borg Institute for Women in Technology)

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

———————

The January 2013 theme for The Greater IBM Connection is ”leadership”, and The Greater IBM Connection will be sharing various tips, tools, stories, and resources on this topic.

New Year’s Resolution: Get Social?

Per the IBM 2012 CEO Study, 1700 CEOs in 64 countries predict a 256% increase in use of social media as a customer interaction method – are you ready?  Learn more about how to create an exceptional customer experience, socially, at IBM Connect 2013.

New LinkedIn Profile Design – Time To Overhaul Yours? 13 New Tips

In case you missed the news, LinkedIn launched a new profile design in October (here’s a sneak peek).  LinkedIn is arguably the number one social media site for business and professional networking with more than 187 million members in over 200 countries worldwide, as of September 30, 2012.  It’s a hugely popular site and recruiters spend a lot of time looking at user profiles.  Just in time for 2013, here are 13 new ways you can make your LinkedIn profile more irresistible in the new year, whatever your goals may be from Business Insider.  (And when you’re finished polishing your LinkedIn profile, join The Greater IBM Connection group on LinkedIn if you qualify:  http://linkd.in/Ru0wWj).

—————

For more information:

• Meet the New LinkedIn Profile (LinkedIn blog)
• Preparing for the New LinkedIn Design (Social Media Examiner)
• New LinkedIn Profile Peek (Josh Leichtung)
• The New LinkedIn Profile – A Video Tour (Career Pivot)

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

The Tech Trends of 2012, and Looking Ahead to 2013

In this issue:

• IBM’s 2012 Tech Trends report – It’s about skills
• New Web lecture, Social Business: Moving from Liking to Leading
• Connect 2013 – Last few days to get discounted pricing

—————————————

IBM Tech Trends report: It’s about skills

You can now see the results of IBM’s groundbreaking 2012 Tech Trends study. And the report’s major finding is a crucial one: IT skills are lacking badly.

In fact, only one in 10 organizations has the skills required today in four critical areas: mobile, business analytics, cloud, and social business. Not only that, but almost 3/4 of students and educators also report moderate to major skill gaps in these key areas.

See the full report, an interactive infographic, and videos on the study’s findings, here. http://bit.ly/SB7Egj

—————————————

New Web lecture, Social Business: Moving from Liking to Leading

We have a new Web lecture available, on “IBM Social Business: From Liking to Leading”.

Enterprises today are at the beginning of the era of the social business. The integration of social computing into enterprise design represents an enormous shift in the landscape. And the organizations that successfully transform into social business can reap the benefits – including workforce optimization and deeper customer relationships.

This new Web lecture, free to all and available anytime, is hosted by Scott Neuman, Director, Global Marketing Strategy for Social Business.

Watch it here anytime.  http://bit.ly/YjxBWg

Note: Accessing the lecture library might require a one-time login. (Your login credentials will be remembered when you return.)

—————————————

Connect 2013 – Last few days to get discounted pricing

We’re just eight weeks away from Connect 2013, a premiere IBM event and a can’t-miss way to kick off your 2013. A reminder to previous attendees: these are the last few days to get discounted pricing, available until Monday, December 10.

Attention former IBM employees: Let us know you’re attending!

Registration instructions:

When you register, you will be asked how you heard about the conference. Please select “Other” from the list, and then in the open field,  use the code IBMALUM13. That way, we’ll be able to let you know about special Greater IBMer alumni networking opportunities at and around the event.
Register now to save:  http://ibm.co/SB3UeL

IBM has announced several speakers for the event, including Alistair Rennie, General Manager, IBM Social Business; Sandy Carter, Vice President of IBM Social Business Sales; and Mike Rhodin, Senior Vice President of the IBM Software Solutions Group. More will be announced soon.

In the meantime, stay connected by:

• Liking IBM Social Business on Facebook – http://on.fb.me/SB7rty
• Following @IBMConnect on Twitter: https://twitter.com/IBMConnect
• Watching videos at the IBM Social Business Channel on YouTube: http://bit.ly/SB7zcx

Staying Connected: What’s Going On This Week

In this issue:

• IBM retirees: RHA enrollment closing soon
• “Traditional marketing is dead”: The social business imperative
• A critical collaboration: IBM Research/Watson collaborates with Cleveland Clinic (Infographic)

——————————————————–

IBM Retirees: RHA Enrollment Closing Soon

Who says retirement is quiet? You’re busy, and it can be hard to find the time to research the IBM retiree benefit options available to you.

Because time is running short to make your selections, Aetna has posted an informative presentation that you can watch on the company’s IBM RHA dedicated site anytime. View the presentation at your convenience to learn about the Aetna plan options available through Retiree Health Access (RHA).  To see it:

1. Go to the  http://ibmrhabenefits.aetnamedicare.com, and use the password IBM65

2. Scroll down the page and select View a narrated presentation

Remember, the IBM annual enrollment period closes on Friday, November 16, 2012.

More details here.

——————————————————–

“Traditional marketing is dead”: The social business imperative

How are your social business skills? The digital, social, mobile revolution isn’t coming – it’s here. And it’s here to stay.

Social business: it’s more than just Facebook.

In this post, Michael Brenner examines how individuals and companies are moving beyond why they need to become a social business and today shifting the focus to how to become one. In the process, see how they’re maximizing the resulting value and innovation.

And IBM is at the vanguard: the company has been identified as “the model of social business today and into the future” by  social business consultant Mark Fidelman. Greater IBMers: What do you see as the main barriers to social business in your organization?

Greater IBMers: What do you see as the main barriers to social business in your organization?

——————————————————–

A critical collaboration: IBM Research/Watson join forces with Cleveland Clinic

By winning Jeopardy! in 2011, IBM’s Watson showed how a supercomputer’s ability to answer questions in natural language could transform the way computers interact with people. Now, IBM is joining forces with the Cleveland Clinic to demonstrate how Watson can be used to advance the field of medical training.

Medical students will soon be able to utilize a tool using Watson technology to help them learn to navigate the latest content, consider a variety of hypotheses, and find key evidence to support potential answers, diagnoses, and treatment options. Watson too will be getting smarter: students will help improve Watson’s language and domain analysis capabilities by judging the evidence it provides and analyzing its answers.

Bottom line? Medical students and Watson both will benefit from each others’ strengths and expertise to learn and improve their collaborative performance.

Read more.