#GreaterIBM Tweet Chat Preview: Augmented Reality to Engage the Connected Consumer on 2/6/2014 (#P4SPChat)

Image Credit:  Media Bistro

Image Credit: Media Bistro

The world is changing and so is the consumer.  Four out of five consumers use smartphones to shop, and mobile is predicted to overtake desktop usage by 2014 (source:  7 Mobile Marketing Stats That Will Blow Your Mind by Jay Baer).  Brian Solis predicts that the ‘Connected Consumer‘ will be prevalent in the next 10-15 years.  Who is the ‘Connected Consumer’?  They will typically have had a digital footprint by the time they were 2, and will be a savvy shopper who scans QR codes, shops for deals in real-time, and points their camera phone at an item to learn more about it via augmented reality (source:  Meet Generation C:  The Connected Consumer by Brian Solis and his talk on the topic at the 2012 Social Media Success Summit).  Augmented reality technology enhances the shopping experience by overlaying digital information such as images, text, audio or video onto an image that needs to be viewed through a smart device.  One study found that people who were exposed to augmented reality had a higher likelihood to buy and buy at a higher price in comparison to those exposed to traditional advertising, and they also spent more time in the advertisement (source:  Augmented Reality as a Marketing Strategy).

So how can brands best engage this new Connected Consumer?

Join the conversation as The Greater IBM Connection partners with IBM Smarter Planet  to host a Tweet Chat (#P4SPChat) on the topic of Augmented Reality to Engage the  Connected Consumer on Thursday, February 6, 2014 from 11am-12pm ET. (Link to join = http://tweetchat.com/room/P4SPChat)

Chat Recap

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Panelists

Our panelists for the Tweet Chat will be Dr. Dario de Judicibus and Scott Duby

Dr. Dario

Dr. Dario de Judicibus, Fashion Industry Leader for IBM Italy

Dr. Dario de Judicibus (@DdJ_at_IBM), is the European Fashion Industry Leader for IBM Smarter Commerce Italy, specializing in Business Strategy, Knowledge Management, and Social Networking.  He has written more than 250 articles in several magazines and newspapers, published 6 books, and speaks regularly at national and international conferences.  He is also a prolific IBM inventor with 7 patents to his name.  Learn more about Dr. de Judicibus in this interview and the links below:

Scott Duby

Scott Duby, IBM Global Retail Solutions Leader

Scott Duby (@Scott_Duby), IBM Global Retail Solutions Leader for Smarter Commerce, has more than 20 years in the retail and consumer products industry.  He brings a dynamic perspective having worked in various roles across the industry (retail, research analyst, consulting, and Fortune 500).  He often speaks at retail industry events, has appeared on television news as in industry expert, published white papers, and been quoted in major news publications.  In his current role, Scott leads the strategy, direction and management for the portfolio vision while overseeing operations related to solution development, strategic partnerships, and go-to-market business development activities.  He advises software companies in the domains of e-Commerce, Distributed Order Management, Merchandising, Price Optimization, and Forecasting and Replenishment.  Scott has US patents pending in the mobile shopping domain, and he was responsible for launching IBM’s Augmented Shopping Advisor application in partnership with IBM Research.  To learn more about Scott, see the links below:

So, please join the Greater IBM and Smarter Planet #P4SPChat Tweet Chat on 2/6/14 from 11am – 1pm ET as we discuss “Augmented Reality to Engage the Connected Consumer”. You can join at http://tweetchat.com/room/P4SPChat

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AUGMENTED REALITY MARKETING TO CONNECTED CONSUMER questions:

  • Q1: What’s new and different about the connected consumer?
  • Q2: What’s really ‘augmented reality’ shopping?
  • Q3: How can brands best engage with the connected consumer?
  • Q4: What type of technology, applications and skills are needed to enhance in-store shopping experience?
  • Q5: #IBM5in5 predicts buying local will beat online, how can technology help?

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Greater IBM #P4SPChat Tweet Chat

Date: Thursday, February 6, 2014
Time: 11am – 12pm US ET
Join the Tweet Chat: http://tweetchat.com/room/P4SPChat
Hashtags to follow & engage in the conversation in real-time: #P4SPChat

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About #GreaterIBM

The Greater IBM Connection is IBM’s global business and professional network that brings together current and former IBMers around the world. As the evolving technology industry increasingly calls for relationship led sales, marketing, branding, and recruiting, The Greater IBM Connection provides a tremendous opportunity to stay connected and engaged with market influencers. We hope you join and contribute today!

About #P4SPChat

Are you interested in talking about building a Smarter Planet? Join us and discuss how businesses, governments and entire industries are adopting technologies to become efficient and effective. Follow the hashtag #P4SPchat.  Tweet Chats are held on an adhoc basis, as scheduled.

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Additional Resources:

–By Julie Yamamoto, Program Manager, The Greater IBM Connection

Aspens in A Changing Climate & IBM Environmental Leadership

Image Credit:  National Geographic Tree Patterns Wallpaper

Image Credit: National Geographic Tree Wallpaper

“Imagine a world of idyll, where a chorus of wavering lime-green leaves creates an ethereal backdrop to columns of bright white trunks.” – Tyler Williams, American Forests

The aspen is a striking tree with it’s silver white bark and golden fall hues.  It’s also a really interesting tree.  Did you know that one of the largest living organisms on earth is actually a 108-acre stand of aspens in Utah called ‘Pando‘?  Groves of aspen trees commonly develop from a single root system, which means that large groups of aspen trees can essentially be a single living organism growing together as a clone.  The aspen tree is often called the ‘quaking aspen’ because aspen leaves will flutter (or ‘quake’) in the slightest breeze, so they can be a loud tree as well.  Legend has it that the Native Americans knew they were approaching aspen trees long before they saw them because they could hear the rustling leaves.  It’s one of the most adaptable tree species, capable of replenishing itself in as little as 50 years, and is the most widely distributed tree in North America with cousins around the world, into the Far East and Africa.  It belongs to a select group of trees dubbed “circumglobal super species,” which means it is capable of spanning continents in strikingly similar forms.

But what’s in store for this beautiful tree as our climate changes?

Aspens have been in decline for the past half century, in large part due to global warming.  Scientists agree that global warming is caused in large part by greenhouse gases that come from fossil fuels in cars, factories, electricity production, landfills, agriculture, etc. – in other words, the growing effect of human urbanization on the planet.

us__none__sustainability__sustainability_icon_2__170x120Did you know that, for more than 40 years, IBM has been ahead of the curve on environmental issues, and is a recognized environmental leader?

“Protecting the environment is in our DNA,” says Wayne Balta, IBM vice president of Corporate Environmental Affairs and Product Safety. “Even before the issuance of our corporate policy commitment to environmental responsibility in 1971, our commitment to being a good corporate citizen was part of the company’s Basic Beliefs and Principles in the mid-1960s.  As stated in those Principles: we understood well that “we serve our own interests best when we serve the public interest” and “we want to be in the forefront of those companies which are working to make our world a better place.”

Image credit:  World Environment Center

Image credit: World Environment Center

  • Newsweek Votes IBM Greenest Company in America (Newsweek, Oct 2012)
  • The European Union recognized 27 IBM data centers in the EU for their energy efficiency in January 2012 – the largest group of data centers from a single company to receive this award.
  • IBM is the only company to have twice received the Gold Medal for International Corporate Achievement in Sustainable Development in the 28-year history of the World Environment Center’s annual award (in 1990 and 2012).

IBM’s approach to sustainability is twofold:  working to make existing products and processes more efficient, while also developing new innovations that can help the world lessen environmental impact.  As one example of a sustainability project that IBM worked on, check out this video on IBM’s partnership with the city of Dubuque, Iowa to create a replicable model of a sustainable city for communities of 200,000 or less.

Learn more:

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Related:

–By Julie Yamamoto, Program Manager, The Greater IBM Connection

Happy Holidays from IBM and Greater IBM (Video)

splight-icon-sm2happy holidays-sm2

Let’s build a brighter 2014. Together, we can light up the world. #IBM #smarterplanet #happyholidays

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Images & Video Courtesy Of:
  • IBM Smarter Planet

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM CEO Ginni Rometty Looking Ahead to The Smarter Enterprise

Photo:  IBM

Photo: IBM

IBM President and CEO, Ginni Rometty ranks #1 shares her views on the year ahead with The Economist for The World in 2014.  Citing a historic convergence of major technology shifts, where the world has become pervasively interconnected, she notes that there are more than a trillion interconnected and intelligent objects and organisms – including a billion transistors for every person on the planet.  Speaking of Big Data, she also mentions that, by one estimate, there will be 5,200 gigabytes of data for every human on the planet by 2020.  This will begin to transform the enterprise and give rise to a new model of the firm called ‘The Smarter Enterprise’.  There are three ways the Smarter Enterprise will differ from the traditional model:

  1. Use Predictive Analytics to make decisions
  2. Infuse intelligence into products and how they are made
  3. Deliver value to individuals rather than demographic segments

Read the full story below:

(The Economist, Nov 18, 2013) The Year of the Smarter Enterprise

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Related:

- Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM Expands Big Data Portfolio in India with New Predictive Intelligence Software

IBM-Expands-Big-data-Portfolio-in-India-with-New-Predictive-Intelligence-Software_394x296IBM has announced the launch of IT Operations Analytics in India, a new category of software which leverages both cognitive computing and predictive analytics to help companies more easily predict and respond to opportunities and challenges hidden in data. The new software will help a company predict future outcomes, search and discover, and optimize its IT infrastructure by unlocking insights within the data generated by systems, files, databases and servers.

Today, organizations are increasingly faced with managing a complex IT system of servers, networks and applications. Combined with the proliferation of mobile and cloud computing environments, these systems can generate more than 1.3 terabytes of data per day, including log files, software error alerts, IT service tickets and network configuration updates. This can result in more than one million “events” or system alerts per day, some of which are critical to performance and others that are irrelevant, which can bog down systems administrators.

“IBM has a rich heritage of innovation in applying analytics to numerous areas and industries. Now, we are extending that expertise to IT Operations data,” said Omkar Nimbalkar, Director, Cloud, Smarter Infrastructure & Security Software, India Software Labs, IBM India. “By applying cognitive intelligence to clients’ IT infrastructure, they’re now able to gain valuable insights from Big Data, instead of just focusing on how to cope with its volume. This access to real-time knowledge can help predict and prevent IT downtime, improve productivity and generate cost savings, and is something no other vendor can provide,” he said.

Read the complete article on Computerworld.in

Posted by Khalid Raza

IBM Europe Virtual Career Exploration for Graduates – Nov 15 and Nov 20

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Greater IBMers, is your son or daughter getting ready to graduate?  Or do you know a forward-thinking graduate who might be interested in a career with IBM?

IBM Career Exploration is an exciting virtual careers fair aimed at forward-thinking university students to give them an opportunity to engage in an information exchange with IBM, and learn how they can make a difference for themselves, for IBM and for the world.

The events will be held on November 15 for Germany, Austria, and Switzerland and November 20 for UK and Ireland.  Virtual doors will open at 10am for students to log in, and the event starting with the first webcast at 10.30am. Attendees will have the opportunity to explore career development and continuing education programs at IBM; understand how to build and apply their expertise and further their networks; and learn how to best position themselves in a highly competitive job market.

If you know a forward-thinking graduate who might benefit from this experience, please direct them to the links below to register in advance:

Why Work at IBM?

More:

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- Posted by Julie Yamamoto, Program Manager The Greater IBM Connection

Virtual Job Fair for IBM Research Africa on Dec 5

The African continent accounts for 14 percent of the world’s population and is one of the fastest growing economies in the world. With a growth rate expected to average 7 percent annually over the next 20 years, Africa is poised to become a leading source of innovation in a variety of industries. With this growth comes many challenges spanning traffic congestion to the delivery of fresh water.

If you have what it takes to help solve these grand challenges, the IBM Recruiting team invites professors, scientists and qualified university students to participate in a Research Virtual Recruiting Event for several open positions at our new lab in Nairobi, Kenya.  The event will take place on 5 December and you can participate in several ways.

For details visit:

http://www.research.ibm.com/labs/africa/recruiting/

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Related:

- Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection via Chris Sciacca, IBM Research Communications