You’re Doing It Wrong: 9 Mistakes You’re (Probably) Making on LinkedIn

What separates the master networkers from the amateurs? The former tend not to make these 9 mistakes – 9 things that many are doing wrong on LinkedIn, and more importantly, how you can fix those mistakes.

Linkedin candy- By Greater IBM favorite Jeff Haden at Inc.com.

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Jeff Haden learned much of what he knows about business and technology as he worked his way up in the manufacturing industry. Everything else he picks up from ghostwriting books for some of the smartest leaders he knows in business. Follow him: @jeff_haden

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What would you add to this list? Tell us in the Comments.

– Posted by Regan Kelly, Editor/Community Manager, The Greater IBM Connection

4 Big Tips for LinkedIn Endorsements and Skills

In case you haven’t noticed, LinkedIn endorsements are here to stay. Why not make the most of this network feature on your profile?

Linkedin candyIn this fascinating piece from Careerealism.com, here’s why: Using this section wisely is essential, because LinkedIn has now made it searchable by recruiters. So if you want to maximize your chances of attracting hiring managers’ attention, start doing these four things today.

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What do you think of LinkedIn’s endorsements feature? Do you think endorsements are helpful? Let us know in the Comments.

New LinkedIn Profile Design – Time To Overhaul Yours? 13 New Tips

new LI profile

In case you missed the news, LinkedIn launched a new profile design in October (here’s a sneak peek).  LinkedIn is arguably the number one social media site for business and professional networking with more than 187 million members in over 200 countries worldwide, as of September 30, 2012.  It’s a hugely popular site and recruiters spend a lot of time looking at user profiles.  Just in time for 2013, here are 13 new ways you can make your LinkedIn profile more irresistible in the new year, whatever your goals may be from Business Insider.  (And when you’re finished polishing your LinkedIn profile, join The Greater IBM Connection group on LinkedIn if you qualify:  http://linkd.in/Ru0wWj).

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For more information:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

The Delicate Art of the Networking Email

Whether you’d describe yourself introverted, extroverted, or (like most of us) somehwere in between, everyone could use a helping hand when it comes to pulling off a successful job search through networking.

And there’s a tool you’re probably already using, everyday, that can help you do it. We’re talking about email, and it works.person

While the best networking might happen in person or through acquaintances, email can be a great way to build new relationships online.

See all the tips you need in the full story at Brazen Careerist.

7 Networking Tips for People Who Hate Networking

Are you someone who hates even the THOUGHT of networking? It has to be done, and yet….Well, Greater IBMers, take heart: in this article, Jennifer Williamson shares seven surefire strategies to get you through the networking events in your future. (From distance-education.org)

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What tips would you like to share? Let your fellow Greater IBMers know, in the Comments.

Hate Small Talk? Just Remember These 5 Questions

Do you love going to events, but find yourself stranded during happy hour, tongue-tied and tucked in a corner? Initiating and maintaining conversations while networking is a necessary skill, and one you can easily improve with these simple tips.

table of headshotsMastering small talk will help you find common ground to create a mini-bond with new contacts. Small talk may feel trite and unimportant, but it’s the small talk that leads to the big talk.

Ideally small talk will uncover common interests, business alignments, the six degrees that separate you, potential need for your product or service, and basically whether or not you enjoy each other’s company. The goal is not to become best friends or a new client on the spot. Although it’s nice when those instant connections happen, usually that’s not the case.

The goal of conversation at functions is to establish enough common ground to determine a reason to connect again. Questions to get the conversations flowing:

“What’s your connection to the event?” This question can uncover mutual contacts and usually leads to a more robust answer than if you asked the typical “Have you been to this event before?”

“What’s keeping you busy when you’re not at events like this or at work?” This question gives the encouragement necessary for the person to share his/her passions and outside interests. It is an excellent way to add some enthusiasm into a conversation that has hit a lull, especially if he/she would prefer to be doing that activity at that moment.

“Are you getting away this summer?” This question can lead to conversations about family, reveal special interests and, if you like talking about travel, it’s a sure-fire way to keep a conversation interesting.

“Are you working on any charity initiatives?” This question makes it easy to launch into a deeper connection. If they’re not involved with any projects, they often share reasons which is usually revealing, and if they are doing something of value they will be more than happy to share.

“How did you come to be in your line of work?” For some, the path to where they are today can be quite an interesting ordeal. Having a chance to revisit their story to success can leave helpful clues along the way as to who they are and what makes them tick.

Keeping a conversation rolling is simple when you learn to listen and ask appropriate probing questions that naturally grow from the dialogue. You only need to prepare a couple of questions in advance. If there is a genuine connection then you can proactively engage in conversation.

When a person doesn’t participate actively in a conversation with you, that’s a red flag to say to yourself, “Okay, this is not one of my quality contacts, it’s time to move on and meet someone else.”

Ultimately, the decision each person has to make during this initial contact is whether or not there is enough connection to warrant future interaction. It’s during these small conversations that people form their opinions about whether they like you, trust you, and believe you’re competent.

Actual business talk is quite limited at functions. Learning what people do and perhaps about some of their big developments or projects is about the extent of the business talk expected. Deeper connections are formed through finding common ground that is not work related.

There is a balance between too much and too little business talk. If you don’t talk business at all you may miss an opportunity to communicate who you are, what you do, and what you have to offer and that you are competent in your field. There are some people who you can know for years and never hear them talk about work. You just assume they are retired or not interested in more clients.

However, if you talk about your work too much you run the risk of boring others. Too much “shoptalk” can easily put a damper on an evening. Watch for cues from your conversation partners. How are they responding to the conversation with you? Are they engaged? Are they obviously looking for a new conversation partner? Are they listening to and understanding what you are saying? Are you giving them more information than they expect, want, or need? Are you monopolizing the conversation and not giving others a chance to share ideas or ask questions?

Match the depth of dialogue to the environment.

You don’t want to let people overhear confidential or inappropriate information. Plus, talk that is too deep at business functions can lead to heated conversations. New contacts could be put on edge. Over-heated conversations can quickly be subdued by simply making a closing agreeable statement that offers little room for a rhetorical comment. This tactic will diffuse the situation quickly and without incident.

For example, say with a smile, “Well, that’s one issue we’re not going to solve tonight,” or simply close the conversation with “I certainly understand your perspective,” minus the “but” that is sitting on the tip of your tongue.

You won’t win points for always having to be right. You may win the debate while making someone else look bad, but in the end, you’ll make yourself look worse. You will, however, win points for having social graces if you are the bigger person and cool potentially fiery situations.

You have to know when to let go and kill the discussion even if you believe you are correct on the issue. In the grand scheme of things, we must value the opinions of others and accept that it is not important to win every debate. The last thing you want to do is to appear as the know-it-all who must end conversations as the perceived winner.

Your words may be forgotten, but how you make people feel will be remembered.

When it comes to small talk, don’t think you must say something strikingly intelligent each time you speak. Your words may be forgotten, but how you make people feel will be remembered.

No doubt small talk can get a little dull after a while. So, take it upon yourself to make it interesting. To prepare for conversations, choose your five favorite safe topics. These will make it easy for you to swing an otherwise stale conversation into one that makes you a genuinely enthusiastic conversationalist.

Have you ever been in a conversation that just wasn’t clicking, then suddenly the mood changes and you both have a smile on your face as the conversation starts firing on all cylinders? That’s because you found common ground. It occurs when two people have an interest in the same topic.

By determining in advance what interests you, half of the equation for stimulating conversation is complete. Now your job is to guide the conversation from topic to topic until you solve the other important half of the equation: What’s of interest to your new contact?

Finally, it’s about your attitude.

I must admit, after attending hundreds of events and interacting with thousands of people, there are times when I feel small talk is simply a dreaded requirement. I’m writing this so you know that I completely understand if you’re reading this and thinking, “I don’t care about all this superficial conversation.”

When I get in those moods, I remind myself that the person I’m meeting has the potential to be my next big client or a newfound friend. If those thoughts don’t shift my attitude, I’ll set a personal challenge to create a super-duper fantastic conversation with a new contact. For some reason, this additional challenge seems to inspire me to get enthusiasm back into the small talk. If that doesn’t work, I just remind myself that the person I’m talking with deserves my respect.

The real key to great conversations is to relax. Let the conversation flow naturally. That’s easiest to do when you’re fully engaged and genuinely interested in the conversation topic and the person with whom you are talking.

Do you have questions you typically use to break the ice and form lasting connections? Tell us about it in the comments.

The Information On Demand Conference and Blended Networking via Greater IBM

IBMer, Jack Mason, IBM Strategic Communications & The Greater IBM Connection Executive Producer

 

Next week’s IOD Conference in Anaheim is a prime example of how The Greater IBM Connection will add value to the in-person networking at such business events.

The network we’re building will give IBMers, past and present, who may meet each other at such large gatherings (more than 5,000  people are expected at the IOD Conference, one of IBM’s largest events)  to stay connected with each other through the online network we’re building.

Of course, people are bound to continue making connections through traditional mechanisms like business cards. What’s different about Greater IBM as a new kind of business social network is that once two people meet and say “let’s connect through Greater IBM” they will not only have each other’s contact information, but more insight into to each other through the richer profiles all members control.

What’s more, they can also see each others contacts, and perhaps find ways that they are already connected to each other through a common friend or colleague.

From the start, we’ve envisioned that Greater IBM should be an example of “blended networking”…a community that enabled in-person events to become more valuable by enabling current and former IBMers who meet in a variety of realworld circumstances to be able to follow through and interact with other through a robust online directory.

Of course, sometimes this will be contacts between current and former IBMers, with the prospects of leading to new business opportunities for each.

But sometimes Greater IBM will enable former IBMers to connect with each other (or even current IBMers who might not otherwise get to know each other, which has already happened to me in the process of helping launch Greater IBM.)  In either case, the value of people being able to extend their contacts and relationships is clearly strategic in today’s highly networked world of global business.

So, if you are one of the thousands of current or former IBMers attending next week’s IOD Conference, you might consider joining the network today, and encouraging  the Greater IBMers you meet at the event to keep the connection going via this promising new platform.

Join Greater IBM Today 

To invite a current colleague or former IBMer into Greater IBM, share this invitation link with them:

http://www.greateribm.com

Once you are both in the community you can create a Connection with each other that will become part of your social networking profile.


Core Connectors

ConnectorGreater IBM has made a “call for core connectors”. Hmmm. Core connectors? What kind of cores are they that need to be connected? Most of the current IBMers are not old enough to remember “core” memory that was used in mainframes. Core connectors also sounds like something from a Lego parts list. Both of these thoughts are nostalgic but we all know that is not what IBM has in mind.

The goal is to build a social networking community — a “place” where the possibilities are endless — collaboration on projects, personal networking for jobs and deals, referrals to and from IBM, and networking just for the fun of it. One of the key questions being asked is how does Greater IBM get highly-networked ‘core connectors’ to spend the time to help get things going and spur organic growth of the community. Not easy for sure.

The challenge is that the people who are the best networkers are already so busy networking that it is hard to motivate them to take on yet another “channel” of communications. I encounter the same challenge at the numerous boards where I am privileged to serve and that have the same goals as IBM — building their communities. I don’t claim to have the magic answer but in short the best approach I have seen over the years is to apply tenacious program management, just as IBM is doing. Occasional emails from people encouraging the “cc’s” to visit the blog and or group and post something eventually work. It is a given that the people with the most to contribute are also the ones with the least time and so the occasional nudge often causes things to happen.

The other angle is to publicize success stories about how the community has actually helped someone. It is best if the person actually helped tells their own story — again perhaps with a little prodding. The successes are often subtle and indirect. It isn’t that someone posts “I need a job” and they get an email with an offer for the dream job. More likely the job (or deal) comes from someone who knows someone who knows someone who read something about an opportunity or a person and then was able to make the connection. Sometimes there are multiple bank shots involved. Here is an example of what I mean.

I started writing “reflections” in 1996 and they evolved into my blog. In the early days of RSS (really simple syndication) many people didn’t know what a blog reader was and didn’t know how to include an RSS feed into their browser or news portal. I started enabling people to “subscribe” to my blog in a way that generates an email version of each story that I write. There are now more approximately 400 people who read patrickWeb via email. When readers like a story they tend to forward it to their friends and this results in more subscribers and more readers. Some of the readers are reporters. Sometimes a reporter will send an email asking for an interview. The interview gets covered in the press. XYZ Company decides to hold a conference for their customers and they call or visit the Washington Speakers Bureau to get an outside speaker. The WSB refers XYZ to the interview that was in the press and sets up an engagement for a paid speech. In some cases the story that lead to the chain of events may have had nothing to do with the ultimate subject of interest to XYZ — it was the communications that lead to something that lead to something, etc. The same principles apply to getting a job or landing a deal.

Building the community and getting tangible results from it takes a lot of time and tenacity. Greater IBM is on the case and making progress. I encourage all of us out there with stories to tell to keep telling them. You never know where they will lead.

Related links
bullet Other patrickWeb stories about blogging

bullet Other patrickWeb stories about IBM

A Galaxy of Stars, a Universe of Galaxies

IBMer, Kevin Aires, IBM Global Business Services, London; member of The Greater IBM Connection Development Team

 

As an innovator in IBM I take an interest in some of the cutting edge initiatives and programmes going on here.  I had connected with a colleague in Canada and we were surprised by the number of times we had come across each other in different ways.

He said, “[It] always amazes me how we have 320K employees and the same 30 or 40  people paths cross daily on a extremely wide variety of initiatives.”

This got me thinking.  Are there just 40 creative people in IBM?  Of course not.  Perhaps it means however that my colleague and I are in a cluster of people who are very well interconnected without realising it, but lack wider connections.  We could imagine this as a galaxy of contacts.

Looking from my perspective, I look out across the night sky of contacts I have, not realising that they are just within my little galaxy in IBM, and that there may be a vast void until the pocket of contacts in the next galaxy.

To connect with people beyond my galaxy, firstly I am going to need knowledge of where “there” is and why I might want to travel there, and secondly a way of getting there.  Enter the “Core Connector” or “wormhole” in my analogy.  I need someone who is familiar with my galaxy, but also travels around in some other galaxies and wants to show me around.

What we are looking for is these wormholes to connect up the galaxies, these “Core Connectors” who can travel beyond the social voids and introduce people so that these galaxies can meet and do business.

Your mission is to boldly go where not many people have gone before….  Sign-up as a Core Connector, and introduce us to some new Alumni galaxies.  Contact us, if you are interested in taking part.

Where are All the IBM Alumni?

IBMer, Jack Mason, IBM Strategic Communications, The Greater IBM Connection Executive Producer

We know that there’s more than a million of you out there. Somewhere….

People like Vincent Lauria, late of IBM, where he was a leader in social networking and now with location based instant messaging startup, Meetro.
When we started planning for this blog, we envisioned it as a channel for hearing what IBMers past and present wanted in a “business social network” that is coming this fall … the blog wouldn’t be for IBM to do most of the talking, but a listening post that would ensure that the formation of the strategy for an IBM alumni relations program would be a participatory and collaborative process.

With so many former IBMers out there, and social networking gaining so much attention, we figured it wouldn’t take long for the most forward thinking among that large group to find their way to this little blog and jump at its proposition…… That this is your megaphone and platform to voice what you would like to see in a program to connect former and current IBMers!

Maybe the blogosphere is getting bloated. Or summer has been too much of a distraction. Or maybe we just haven’t been getting picked up in searches, other blogs, and the culture …. but to date there hasn’t been a single unsolicited post offered from anyone across the wide lonesome Web.

Not one.  (It’s not too late, send your posts to gibm@us.ibm.com)

We thought that IBM alumni (or Greater IBMers as we’re calling them) would have so many ideas and opinions about what kind of social network they would like that we would have to boil submissions down and roll them into posts that summarized them.

Would that we had such a problem.

Well, we will have to assume that the hordes of alums we were expecting simply haven’t discovered this blog or the larger program that it was meant to presage. Nor have current IBMers stepped up to share their opinions.

On both of these fronts, you can do something….point an IBM alum or five at this post and tell them that if would like to participate in the shaping of Greater IBM this is their soapbox. And if you are an IBMer, find your voice and offer a perspective on what you think a business social network for current and former IBMers should operate.

Perhaps our editorial model hasn’t been clear, or flies in the face of blog expectations….but to reiterate it, the aim here is to listen as much as to talk. Alumni and current IBMers are encouraged to tell us and each other how they would like to come together using Web 2.0 tools and techniques to harness their collective intelligence for collective benefit.

Material can be submitted to gibm@us.ibm.com. Operators are standing by.

Of course it may be that people are hesitant to raise their hand and submit their ideas to public scrutiny, but its hard to imagine that IBMers don’t have strong opinions, so well just stick to the comfortable theory that most of our potential audience hasn’t yet heard of Greater IBM or its novel blog initiative.

Or maybe the issue is that social networking a complex business ecosystem such as Greater IBM is such white space that most people don’t know what they would want in such a service until they see it….

How do you see it?