New LinkedIn Profile Design – Time To Overhaul Yours? 13 New Tips

new LI profile

In case you missed the news, LinkedIn launched a new profile design in October (here’s a sneak peek).  LinkedIn is arguably the number one social media site for business and professional networking with more than 187 million members in over 200 countries worldwide, as of September 30, 2012.  It’s a hugely popular site and recruiters spend a lot of time looking at user profiles.  Just in time for 2013, here are 13 new ways you can make your LinkedIn profile more irresistible in the new year, whatever your goals may be from Business Insider.  (And when you’re finished polishing your LinkedIn profile, join The Greater IBM Connection group on LinkedIn if you qualify:  http://linkd.in/Ru0wWj).

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For more information:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM Teams with AT&T for Private Enterprise Cloud Service

by Josh Ong, nextweb.com

AT&T and IBM announced on Tuesday a partnership to build a cloud service using private networks instead of the Internet. The joint venture combines AT&T’s virtual private networking technology and IBM’s SmartCloud Enterprise+ product.

Basically, IBM will provide the storage via its cloud data centers and AT&T will act as the network. Both companies represent some of the largest in their fields, as AT&T is the biggest phone service provider in the US, counting both wireless and fixed line, and IBM is one of the top cloud operators.

The service is set to arrive next year and is specifically built for Fortune 1000 companies, all of which already work with AT&T.

“When customers of the new service connect to IBM cloud computing resources across AT&T’s virtual private network, the innovative technology tightly integrates the security protections of both, allowing customers to quickly and reliably shift information or applications between their own data centers (private clouds) and this new cloud service,” the companies said in a statement.

Andy Geisse, CEO of AT&T Business Solutions, said the project “marries the security and speed of AT&T’s global network with the control and management capabilities of IBM’s enterprise cloud.”

The announcement cited a financial services company as a possible use case, noting that it could transfer customer data to IBM’s data centers all from within the secure virtual private network. The new cloud service will be customizable, contain “committed service-level agreements” and feature automated security functions and additional security protocols.

Bloomberg reports that this is the “closest relationship” that IBM and AT&T have shared yet, as IBM will receive unprecedented access to AT&T’s network for business clients.

The financial terms of the partnership weren’t disclosed, though IBM senior vice president Erich Clementi did tell Bloomberg that  the venture is a “major component” of the company’s goal to reach $7 billion in revenue from cloud services by 2015.

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About the author

Josh Ong is the China Editor of The Next Web. Anative Californian, he now lives in Beijing. Follow him on Twitter and Sina Weibo.

IBMer Ethan McCarty: You are the network

IBMer, Ethan McCarty, w3 Editor-in-Chief
Ethanmccarty Ethan McCarty came to IBM from the ranks of Web journalism.  Following two years as Web Editor for IBM Research, he moved to CHQ where he managed the IBM Press Room and worked on projects such as IBM’s Annual Report to Shareholders and concocting policy and applications around Web 2.0 stuff.  He now serves as Editor in Chief of w3, IBM’s Intranet.

Funny thing about the word "network" that always appealed to me – seems to have the whole gist of its meaning wrapped up in its two compound parts, "net" and "work."

A "net" is something we get wrapped up in or use to ensnare others.  Its come to mean the links between stashes of knowledge (as in, I read it on the Net) and it can also mean brief (though I always find it silly when people say "give me the net net" instead of just saying "give me the net" because, you know, the extra "net" is, uh, extra.)

And then that other half comes around – "work."  Networking is not just for work.  You have a social network, a spiritual network…heck, there are even sports and comedy networks.  But if there’s one thing that links them all (aside from the net, of course), it’s that they all require work to sustain.

A few years ago I ran an internal Intranet site designed to help people in IBM’s Communications profession collaborate.  But it was a bit of a schizophrenic site.  On the one hand, it was meant to share information.  On the other hand, it had to be super secret and secure.  But with the strength of IBM’s great applications developers, we managed to make a tool that could meet our needs.  We built the awesome tool at great expense and opened it up for use…and nothing happened!

That’s right, hardly anyone actually contributed to it despite the fact that it was pretty easy to use and had all kinds of bells and whistles.  And folks, we are talking about years ahead of wikis!

I’ve thought a lot about why it didn’t work.  Partly it was just ahead of its time – people still thought of web publishing in the same way they thought of print publishing: intractable, untargeted and permanent.  Partly, the lack of pick up could be attributed to the culture (or is it just human nature?) in the organization.  See, in my conversations with people when I was promoting the usage of the site I learned something very interesting about power. (Warning: major generalizations ahead.)

People tend to think that they can accumulate power by creating something powerful and leveraging it for their own advantage.  Much of the history of human kind has worked this way, so you can’t really blame us for thinking this way.  For example, if you create a new weapon – say, attaching a bit of flint on the tip of a spear – you can then use it to your advantage by hunting for yourself or defending yourself with it.  Makes a certain amount of sense, right?

But where that model starts to break down is when you enter the era of knowledge work instead of physical work.  In my humble view, it seems like if I create something powerful and give it away, my personal power increases.  So for example, if I create a great set of charts, or a list of key people, or a library of digital images etc, it’s only as useful as the number of intelligent purposes that benefit from it.  And those intelligent purposes begin to multiply outrageously quickly when more people get involved.

So what’s my point here?  I guess if we’re going to make the net work, we have to get together and do it.  Stare it down.  Don’t blink. Get involved.  Your participation can’t be delegated.  You can ask the intern to do it for you, but then you’ve just multiplied her power a thousand fold and diminished your own.  If we’re going to change IBM from I’m By Myself to Infinite Brains Multiplied, then it’s time to take the simple step of giving away your ego and getting on board something far more meaningful and connected.

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