15 Amazing Mobile Growth Trends (#IBMMWC)

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Global mobile data traffic reached 1.5 exabytes per month at the end of 2013, up from 820 petabytes per month at the end of 2012 (Image Credit: IBM MWC)

Check out these amazing statistics and trends on mobile growth from IBM@Mobile World Congress in Barcelona:

  1. Global mobile data traffic grew 81 percent in 2013
  2. 25% of enterprises will have an enterprise app store by 2017
  3. By 2018, the average smartphone will generate 500% more data than today
  4. Over 40% of Youtube views come from mobile
  5. By 2017, 90% of the enterprise apps will be both desktop and mobile (up from 20% in 2013)
  6. Mobile commerce is expected to double in the next 4 years
  7. Over half a billion mobile devices were added in 2013
  8. 75 Billion Devices Will Be Connected To The Internet Of Things By 2020 (Morgan Stanley)
  9. (Image Credit:  IBM MWC)

    (Image Credit: IBM MWC)

    Mobile traffic as a percentage of global Internet traffic is projected to hit 25% by December of 2014

  10. By 2018, 70% of the workforce will use a tablet or tablet hybrid (Gartner)
  11. By 2018, tablets will generate 2x the data of all mobile in 2013
  12. Mobile app downloads to pass 200 billion annually by 2017
  13. By 2018, global mobile traffic will increase 1100%, reaching 17,000,000,000 GB every month
  14. 25% of all emails are opened on an iPhone
  15. Active mobile subscriptions globally now equates to 93% of the world’s population

Learn more

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Related:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

#GreaterIBM Tweet Chat Preview: Augmented Reality to Engage the Connected Consumer on 2/6/2014 (#P4SPChat)

Image Credit:  Media Bistro

Image Credit: Media Bistro

The world is changing and so is the consumer.  Four out of five consumers use smartphones to shop, and mobile is predicted to overtake desktop usage by 2014 (source:  7 Mobile Marketing Stats That Will Blow Your Mind by Jay Baer).  Brian Solis predicts that the ‘Connected Consumer‘ will be prevalent in the next 10-15 years.  Who is the ‘Connected Consumer’?  They will typically have had a digital footprint by the time they were 2, and will be a savvy shopper who scans QR codes, shops for deals in real-time, and points their camera phone at an item to learn more about it via augmented reality (source:  Meet Generation C:  The Connected Consumer by Brian Solis and his talk on the topic at the 2012 Social Media Success Summit).  Augmented reality technology enhances the shopping experience by overlaying digital information such as images, text, audio or video onto an image that needs to be viewed through a smart device.  One study found that people who were exposed to augmented reality had a higher likelihood to buy and buy at a higher price in comparison to those exposed to traditional advertising, and they also spent more time in the advertisement (source:  Augmented Reality as a Marketing Strategy).

So how can brands best engage this new Connected Consumer?

Join the conversation as The Greater IBM Connection partners with IBM Smarter Planet  to host a Tweet Chat (#P4SPChat) on the topic of Augmented Reality to Engage the  Connected Consumer on Thursday, February 6, 2014 from 11am-12pm ET. (Link to join = http://tweetchat.com/room/P4SPChat)

Chat Recap

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Panelists

Our panelists for the Tweet Chat will be Dr. Dario de Judicibus and Scott Duby

Dr. Dario

Dr. Dario de Judicibus, Fashion Industry Leader for IBM Italy

Dr. Dario de Judicibus (@DdJ_at_IBM), is the European Fashion Industry Leader for IBM Smarter Commerce Italy, specializing in Business Strategy, Knowledge Management, and Social Networking.  He has written more than 250 articles in several magazines and newspapers, published 6 books, and speaks regularly at national and international conferences.  He is also a prolific IBM inventor with 7 patents to his name.  Learn more about Dr. de Judicibus in this interview and the links below:

Scott Duby

Scott Duby, IBM Global Retail Solutions Leader

Scott Duby (@Scott_Duby), IBM Global Retail Solutions Leader for Smarter Commerce, has more than 20 years in the retail and consumer products industry.  He brings a dynamic perspective having worked in various roles across the industry (retail, research analyst, consulting, and Fortune 500).  He often speaks at retail industry events, has appeared on television news as in industry expert, published white papers, and been quoted in major news publications.  In his current role, Scott leads the strategy, direction and management for the portfolio vision while overseeing operations related to solution development, strategic partnerships, and go-to-market business development activities.  He advises software companies in the domains of e-Commerce, Distributed Order Management, Merchandising, Price Optimization, and Forecasting and Replenishment.  Scott has US patents pending in the mobile shopping domain, and he was responsible for launching IBM’s Augmented Shopping Advisor application in partnership with IBM Research.  To learn more about Scott, see the links below:

So, please join the Greater IBM and Smarter Planet #P4SPChat Tweet Chat on 2/6/14 from 11am – 1pm ET as we discuss “Augmented Reality to Engage the Connected Consumer”. You can join at http://tweetchat.com/room/P4SPChat

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AUGMENTED REALITY MARKETING TO CONNECTED CONSUMER questions:

  • Q1: What’s new and different about the connected consumer?
  • Q2: What’s really ‘augmented reality’ shopping?
  • Q3: How can brands best engage with the connected consumer?
  • Q4: What type of technology, applications and skills are needed to enhance in-store shopping experience?
  • Q5: #IBM5in5 predicts buying local will beat online, how can technology help?

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Greater IBM #P4SPChat Tweet Chat

Date: Thursday, February 6, 2014
Time: 11am – 12pm US ET
Join the Tweet Chat: http://tweetchat.com/room/P4SPChat
Hashtags to follow & engage in the conversation in real-time: #P4SPChat

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About #GreaterIBM

The Greater IBM Connection is IBM’s global business and professional network that brings together current and former IBMers around the world. As the evolving technology industry increasingly calls for relationship led sales, marketing, branding, and recruiting, The Greater IBM Connection provides a tremendous opportunity to stay connected and engaged with market influencers. We hope you join and contribute today!

About #P4SPChat

Are you interested in talking about building a Smarter Planet? Join us and discuss how businesses, governments and entire industries are adopting technologies to become efficient and effective. Follow the hashtag #P4SPchat.  Tweet Chats are held on an adhoc basis, as scheduled.

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Additional Resources:

–By Julie Yamamoto, Program Manager, The Greater IBM Connection

Coffee, Conversations and Commerce with IBM Midsize Business

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IBM Midsize Business: IBM Coffee + Conversation

How often have you met a colleague to discuss something related to work over a cup of coffee?  There’s something about a coffee shop that seems conducive to business, networking, and understanding complex subjects – it seems more personal and approachable.  In this video series, IBM Midsize Business shares some coffee house conversations on business topics pertinent to mid-size businesses, such as cloud, social business, mobile, and analytics.  Learn more at Midsize Insider:  Coffee, Conversations, and Commerce.

About Midsize Insider

Midsize Insider is a valuable repository of expert content tailored for small-to-midsized business owners and IT decision makers. Expert insights and perspectives in the Midsize Insider are gleaned from actionable business experiences and will assist readers in creating efficiencies, cutting costs and delivering results.

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Related:

- By Julie Yamamoto, Program Manager, The Greater IBM Connection

Pakistan’s Mobile-Commerce Provider Monet Selects IBM Cloud Solution

IBM has announced that Monet, one of Pakistan’s leading mobile-commerce providers, has selected a customized IBM cloud-based solution that will enable the company to enhance service efficiency and expand its presence across the country.

Launched in 2012, Monet provides banks, mobile network operators and branchless banking agents in Pakistan with a technology platform that offers end users a simple interface through which they can access a wide range of financial services on their mobile phones.

Mobile banking and financial services are expected to grow significantly in Pakistan in the coming years.

Read the rest of the details here.

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Related:

About IBM Pakistan

More about Monet

Cloud Solutions at IBM