IBM Marketing Vice President Teresa Golden Retires – Always Stay Curious!

Teresa Golden, Vice President, Digital Transformation, for IBM Global Technology Services (GTS)

Teresa Golden, Vice President, Digital Transformation, for IBM Global Technology Services (GTS)

“At IBM, if you are curious and have the right level of dedication, you will never be bored!”

IBM Vice President, Teresa Golden, is retiring after more than 34 years with IBM.  Teresa is Vice President, Digital Transformation, for IBM Global Technology Services (GTS) where she is engaged in enhancing the GTS Web presence and client experience through digital channels.  Throughout her career at IBM, Teresa has held multiple executive, managerial and staff positions in marketing, finance, business strategy and planning across multiple lines of business including business process and IT services, software, UNIX systems, personal computers, printers, multimedia and the Internet.  She was involved with one of IBM’s most important inventions, e-business, as Vice President, e-business marketing, where she played a key role in extending IBM’s market leadership by driving initiatives to increase consideration and preference for IBM as an e-business solutions provider, leveraging the entire portfolio of hardware, software and services.  IBM had 10,000 e-business customers by 1999.  She later held executive leadership roles for IBM Learning Solutions, IBM Global Technology Services, and  IBM Global Process Services. where she was a key driver in bringing IBM solution and service teams together to further IBM’s leadership in the market.

Teresa earned an MBA from Pace University and a BA from the College of Mount Saint Vincent.  She is married with two grown children and a grandson.

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IBM Poughkeepsie is located in New York's Hudson Valley (Photo Credit:  IBM)

IBM Poughkeepsie is located in New York’s Hudson Valley (Photo Credit: IBM)

When did you join IBM and what led you to join the company?

I joined in July 1979 as a junior systems analyst in Poughkeepsie, NY.  Having already worked in the technology industry for 4 years, just completed my MBA and recently moved Dutchess County, NY, I was looking for a new opportunity.  As a 2nd generation IBMer, I made my father very happy when I opted to join IBM.

What were some of your more interesting roles and what did they entail?

I’ve enjoyed most of my roles over the last 34+ years.  One of the ‘fun’ roles early in my career was as a Graphics Marketing Support Representative during the infancy of computer-aided business graphics (e.g. 3279 and 3277 GA).  In that capacity, the Poughkeepsie-based Graphics Support Center conducted client briefings, held education classes for IBMers and participated in business shows about business and CAD/CAM graphics.   I am also very proud of the work my team did in my two stints in e-business marketing.  At the time, we were focused on re-positioning IBM as a leader in the technology industry.  And I also truly enjoyed working in more of a ‘start-up’ environment as part of IBM Learning Solutions, which focused on the emerging business opportunity of e-learning.  We established IBM as a leader in this space by developing a point of view on the Future of Learning, leveraging IBM’s experience in Leadership Development and applying a broad marketing mix to promote our capabilities while driving real business results.

Restored IBM 3277 Display terminal (Photo credit:  IBM System 3 Blog)

Restored IBM 3277 Display terminal (Photo credit: IBM System 3 Blog)

What was the workplace like when you joined, and how did it change over time?

When I started, the 3277 display terminal was ‘new’ technology!  Some of the first reports I created used JCL (Job Control Language)!  Subsequently, there has been a marked acceleration in the pace at which decisions are made and a shift is where and how work gets done. Innovation is now happening much closer to the client versus primarily in the development labs.

What do you see are the major upcoming trends in your field?

In marketing, it’s all about becoming more personal and reaching target audiences primarily through digital, including mobile, channels.  Being able to capitalize on this will be key to marketing success in the future.

What does a typical day look like for you now?

Today, regardless of my physical work location, I can be productive as long as I have my laptop and a network connection.  I’m often on calls with other IBMers around the globe early mornings into late evenings but the pursuit of excellence remains the same as when I started.

Photo Credit:  HD Desktop Wallpaper Blog

Photo Credit: HD Desktop Wallpaper Blog

How and where do you find inspiration?

I personally love the quiet associated with being outdoors in nature to think things through and/or develop the next course of action.  That said, I’ve often been inspired by some incredible IBMers who envision the future and encourage others to stretch their limits.

What values are you committed to?

The Golden Rule:  Do unto others as you wish others to do unto you.

What did you like most about your career with IBM?

I really appreciated the relatively fast pace of the technology industry with the opportunity to continually learn and apply new skills.  At IBM, if you are curious and have the right level of dedication, you will never be bored!

What qualities have you most appreciated in the people you have worked with in the past?

I tend to be very operational and thus truly appreciate individuals who are visionary and can motivate others about the impact that our work can have on individuals, industries and the world.

How do you show others that you believe in them?

Always acknowledge good work and the time that is expended in creating it.  Spend time with individually with team members talking through how/what they learn from their work and continually improve.

technologista2What has been your experience working as a woman in the technology industry?

The world has changed so much for women.  When IBM contacted me regarding my initial interviews, my father told me that I would not be hired because I was pregnant!  Thankfully, that prediction did not come true.  In the early days, there were very few women in professional roles.  Now, the IBM work force is more representative of the human population.  When my children were young, working from home was not an option.  Technology today offers so much more flexibility enabling work to be more smoothly integrated with ‘life’.

How did you achieve work-life balance?

I never really got to a work-life in balance.  However, with the help of my husband of 38 years, we muddled through, raised two wonderful children and survived!

What dreams and goals inspired you to succeed?

Throughout my career, a common goal has been to be in a position to leave a role and/or a team in better shape than when I found it.  At the end of the day, we all just want to make a difference!

What characteristics, skills, or attitudes set you apart and helped you be successful?

I seem to thrive in environments where I can help create order out of chaos.  This ‘skill’, which most likely was learned growing up as the 3rd of nine children, has served me well.

How did you get where you are today?

I’ve recall being fascinated with technology in grade school, fueled by my father who used to talk about computers at my school.  During college, I opted for business, math and programming courses and even spent a summer working for IBM as a tape librarian in a data center.  After graduation, I worked for two other technology firms before I joined IBM as a junior systems analyst in Poughkeepsie, New York.  I can’t say I ‘planned’ my career but looked for roles that I found interesting, typically focused on new growth areas, that enabled me to work for and with people I respected and knew I could learn from.  I never hesitated to switch divisions as I knew it was an opportunity to learn about different aspects of this company – resulting in an exposure to hardware, software and services.  I fell in love with marketing because it is always at the intersection of sales, development and finance and thus provides a good view of what is happening both internally and externally.

Who influenced you the most and why?

My father, now a retired IBMer, who opened the door to the possibilities of technology and encouraged me throughout my career.

Did you have any mentors, and, if so, how did they help you?

I’ve had multiple mentors, both male and female, throughout my career.  One of them sponsored and helped me get my first executive role, Others have been wonderful ‘sounding boards’ to help me work through specific challenges I was facing.

Did you act as a mentor to others, and, if so, how did you help them?

I’ve mentored numerous IBMers over the years.  Hopefully, I’ve provided them with a different perspective to think about and potentially act upon.  Often, I’ve been a ‘sounding board’ and/or a source of encouragement.  I have learned so much from my mentees making the time investment worthwhile.

What advice would you give to other women in tech to help them be successful?

Don’t lose sight of your priorities.  Work will always be there but your family will grow up before you know it.  Take the time to enjoy the special family moments.  You now have the flexibility to do this.  Take advantage of it!

What were some of the most important lessons you learned from your IBM career?

IBMers are so talented but we all have a different combination of skills that can be applied to the task at hand.  Appreciating the differences and applying them where appropriate is fundamental to getting the most out of a team.

What would you do differently if given the opportunity?

I’d love to work on addressing some of the challenges associated with our current educational system.  Education is the door opener to opportunity and is critical to the future success of our nation and the world.  (Learn more about IBM education initiatives)

What do you like to do in your spare time?

I enjoy spending time with my family – especially with my 5 year old grandson.  I seem to recharge quickly when I’m outdoors with nature but a good book will also capture my attention.

(Photo Credit:  Ellis' Forest Management Greenhouse Nursery)

(Photo Credit: Ellis’ Forest Management Greenhouse Nursery)

What are some of your plans after retirement?

I’m looking forward to having the luxury of time to spend with my family. In addition, I hope to be able to read more, start a vegetable garden, furnish/landscape our new home in upstate New York, and learn about forestry management.  The possibilities are endless!

Any words of advice for Greater IBMers?

Regardless of your role, get as close to the customer or the ‘market’ as you can.  Having a deep understanding and appreciation of the ‘real-life’ issues that our clients are facing is fundamental to coming up with an approach that addresses their challenges.

Video Courtesy of IBM Smarter Marketing

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Related:

–By Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM Alumni: Jerry Holl Shares Lessons Learned from 3,634 Mile Bike Journey

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Jerry Holl, IBM Alum and adventure seeker

IBM Alum: Jerry Holl

IBM Tenure: 12 years

Jerry Holl is a sales professional with over 30 years of experience in business, including sales & sales management positions for IBM, Moore Corporation and Piper Jaffray, Inc. From his extensive cross-industry experience, he’s gained a wealth of information on businesses, business models and best practices. Jerry has a Bachelor of Science degree in Engineering and an MBA – both from the University of Minnesota.

Jerry recently completed a 3,634 mile solo bicycle journey from Alaska to Mexico. Details of the journey and access to his daily blog written during the journey, a raw unedited stream of consciousness often written laying in a tent at night after a 100 mile day.

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When did you join IBM; how long were you an IBMer?

I joined IBM right out of graduate school and was with the business for just under 12 years. I had studied geological engineering in undergrad and then got my MBA. I did some work as an economic analyst for a large oil company, but quickly knew it wasn’t for me.

I wanted a career that would let me engage with people and the greater world.  I just knew a sales role best matched my personal characteristics.  So, I approached and was hired by IBM as they are the prominent ‘Harvard’ of sales organizations.  They also embody the values and practices that are important to me.  IBM products and services made a huge impact for the customers in the mid-size businesses where I sold, and were transformative to those businesses.  I liked the big ticket (for those customers) big impact aspect of selling into those businesses.

What were some of your roles and duties with the company and what did you find most satisfying?

I worked in field sales and marketing, first as as salesperson, then a marketing manager, and finally as a branch marketing executive serving as an IBM branch leader.  IBM was a great match for me. I was there during a high period of growth for mid-range systems …so I was able to deal with all aspects of customers’ business problems and opportunities across all industries. Due to the cross-industry selling, I was able learn about their business models in a high level and fundamental way. It was tremendously educational.

Every day in sales felt like a field-trip.  I needed to really understand their business and problems to find solutions that would work.  And I got to work very closely and collaboratively with customers to come to the right solutions. This took a certain kind of attitude and curiosity.  Customers can tell when you truly have their interests in mind. They will open up and want to do business with you when you are more concerned with solving their problems and capturing their opportunities as opposed to just making a sale.

I was successful in my roles and I attribute that to a combination of putting client first and holding high professionalism standards — doing things on the up and up.  It’s essential to follow through and do what you say you will do.  I also had a real personal hunger to succeed and a love of the job.

I credit IBM with providing my best foundational business experience.  In regards to my career, it was a time of my highest learning and highest growth.  Ultimately, I left IBM because I grew as much as I could in the local branch and was committed to staying in Minnesota.

Did you have any mentors? Are you still connected with your former IBM colleagues? 

IBM attracted very high quality individualsMany of them remain great friends today.  You couldn’t help but grow and develop strong business practices just being around those individuals.  As a sales manager, I was constantly mentoring my team.  My style was very hands-on: teaching, developing, getting in the trenches and getting involved in their deals where necessary.  Part of mentoring and training is to show people how to advance the ball, not just tell them.

I gained many insights specifically from a couple Branch Managers. When you have a great leader you learn through osmosis as you see how they professionally handle situations.  And, I also learned what not to do from less effective managers.

Being so large, IBM had a lot of important structure to maintain standards and control to make things work. But sometimes those structures were too cumbersome and weren’t right for certain customers.  That’s when you need to take some risks and push for change.  With so much structure, you have to be adaptable and break structure where appropriate to put the client first.

Conversely, in my roles outside of IBM, I experienced what it was like without structure.  It was often chaos. I took what I learned from IBM to create the mechanisms and practices that help improve productivity and quality, building structure for a bunch of cowboys.

You want “wild ducks,” but not adverse wild ducks; you want those who use strong judgement to bridge the gap between customer and your own business interests, creating a win-win for all parties.  There is never a need or reason to leave a wake of problems in any of your dealings.

What did you want to do after your IBM career? What are you doing today?

I continued to work in sales and sales leadership, then in financial services sales.  But after I paid off my house, my kids’ education, and all my major commitments. I needed new ‘explosive’ growth.

I wanted to do something off the wall, something completely different, something where I couldn’t help but grow.  As one friend called it to be big, hairy and audacious.  And I wanted it to be constructive, healthy, and to test the limits of my capabilities. I wanted it to be remote, solo, physically grueling, and drop-dead gorgeous scenery.  So, I decided to take a solo bike journey from Alaska to Mexico.

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Jerry in Oregon on his biking adventure.

I conceived of the trip and left in about a 3 week period.  Why wait; why over-plan?  I hadn’t specifically trained for this journey.  I didn’t even think that much about it.  I was just confident I could do it. And, if I wasn’t in biking shape, I’d have plenty of time to ride myself into shape!  My experience at IBM had given me confidence in my ability to deal with situations that came my way.  I used the same ability in this circumstance.

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Biking trip pit stop at Big Sur.

There was  risk, but it is what I wanted.  And, it would require me to persevere even when I might not want to.  I encountered challenging terrain, 20 bears, other wild animals, traffic, brutal headwinds and changing weather.  I also re-discovered that people are really-really good!  Everybody along the way who saw my exposure and effort went out of their way to try to help in some little way, whether it was giving a candy bar, filling a water bottle, or providing information and directions.

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Jerry on the San Fransisco Bridge on his bike adventure.

Prior to this journey, I had never ridden my bike for more than 25 miles.  And, had never ridden a loaded bike with all my gear.  I just had to dig in …and it was very rewarding.  Sometimes I ran short on resources, simple things like like food or water, but I always found a way; discomfort is not danger.

When I left on the trip, I was ‘mechanically disadvantaged.” I never took the time to learn the basic mechanics of my bike.  Embarrassingly, I didn’t even remember (from childhood) how to change a tire, patch a tube, and had no idea how to fix a broken chain.  I broke my bike chain in the middle of nowhere in Alaska and just by blind luck, a female biker rode up who had a manual.  She was a godsend as we both figured out how to reconnect my chain with a spare link and repair my bike.  I dislike mechanical repairs and figured that during the trip I would just have to figure out the ‘mechanical’ problems as they occurred.

To me, the mechanical issues were discrete problems with known ‘how-tos.’  Although I didn’t (and still don’t) have the mechanical skills that was not a reason to not go.  More interesting to me were the mental situations and decision points without discrete how-tos, such as how to read my mental condition, physical condition, strange encounters, road and traffic hazards, frontier bandits, and wild animals, which required constant situational decision-making.  In a funny way, all of my IBM experiences contributed greatly to dealing with these mental situations.  I couldn’t realistically prepare for most of them. I  just had to make judgements as I encountered them, but, I just felt confident and capable of figuring them out as I went.

I kept a daily blog about the trip, and have subsequently written a manuscript which I intend to eventually publish as a book.  Basically, I want to encourage people to not let their life just happen to them, but to take control and actively build your own path and future.  Although there was occasional real danger, mostly it was exhilarating joy with occasional blissful hardship and discomfort (which is not danger – know the difference).  Don’t be afraid and frozen with the prospect of failure, rather, turn it on its ear and look at the tremendous reward if/when you’re successful.  It’s intoxicating.

Most people have more skill than they think they do.  So, in addition to writing about my adventure, I’ve also written a sales training program. It’s a practical and pragmatic step by step approach on how to conduct complicated large ticket, long sell cycle sales based upon all the lessons I’ve learned in my professional career.  My unique training describes  the steps of the sales process and the ‘art’ of what the salesperson needs to perform in each step.   It organizes the methods for a salesperson to take their intrinsic baseline skills and trains them how to effectively advance the ball and make the sale.  All with the customer’s interests at heart.

The bottom line:  Don’t fear the unknown. Take your skills and run with them.  Don’t over-think and over-plan. Get in the game and adjust.  You’re better and more capable than you think you are and, if you never get on your bicycle you will never know if you can do it.

Do you have key advice for those still advancing their careers?

  1.  Find where your heart is.  There is money in every profession if you are the best …but you won’t be the best if you don’t love it.  Be honest with yourself.   Ask yourself if you can get excited about this?
  2. Get in the game. Go.  Don’t over think, over-plan, or worry about others being better. You will always need to get better …and you will.
  3. Don’t think about specific jobs. Think about what skill-sets you’re developing in your role and how they apply to your passions and future – both personally and professionally.

I’m really passionate about sharing what I’ve learned with others. In addition to sharing my insights via the bog and my sales training, I’ve also started a business to help people who are looking to change careers.

I can help advise anyone who is contemplating or making a career change.  I have an advisory service to help individuals shine and differentiate themselves in an interview. I am also available to speak to groups about leadership lessons learned on my solo bicycle journey from Alaska to Mexico.

Finally, I have developed and delivered a very practical and pragmatic sales training program focusing on the interpersonal aspect of persuasion and influence in the sales process …in my view this is the toughest and most rewarding part of the sales process.

You can contact me if you have interest in any of my stories or work via LinkedIn.

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Related:

- By Jessica Benjamin, IBM Brand System and Workforce Enablement, CHQ

IBM Software Enabling Companies to Reinvent Relationships with Exceptional Digital Experiences

IBM Digital Experience softwareIBM has announced new Digital Experience software that allows organizations to create customized digital experiences that reinvent the way they engage with their most important audiences: customers, employees and business partners.

Aligned with IBM’s Smarter Commerce initiative, the new software enables line-of-business employees from marketing, sales, HR and customer loyalty, to produce, share and distribute digital content on the fly, to all mobile and social channels — without the need for IT technical skills or outside assistance.

The growth of mobile, online, social media and commerce trends has spawned the rise of the digital consumer, which requires businesses to deepen their interactions with individuals, and accelerate data-driven decisions into functions such as marketing, sales, service and human resources.

Building on these demands, IBM’s Digital Experience software allows CMOs to provide customers with relevant information and offers that are based on their preferences and can be quickly published to all digital channels and mobile devices.

An example: while at a conference, marketing and event teams can develop professional-grade assets that incorporate client interviews, show floor footage, audio and text overlays, and in just a few simple clicks, publish it to the broadest range of social, mobile and online channels. Read the complete article on The Telegraph.

—- Posted by Khalid Raza

Social Business: A Metaphor for Sustainable Business

get socialFiscal performance alone cannot sustain future businesses. Success or failure will also be guided by societal relationship and environmental responsibility, says Jose Polackal, business development lead, government & education industry, IBM India.

We are now in a new era where the technological Zeitgeist is defined by how evolved social media is. And one way to look at it is this phenomenon called ‘Social Business‘. In the foreseeable future, social media will influence the performance of every business establishment and every government entity. Stakeholders (the consumers or the citizens), and not just shareholders, who are collaborating on social media are going to influence the business imperatives of every enterprise.

This means business has to concentrate more on three bottom lines – the triple bottom line being fiscal, societal and environmental and not the single bottom line. Fiscal performance alone cannot sustain future business; rather it will have to include societal relationship and environmental responsibility. Herein lies the importance of a social media strategy for every enterprise.

As of November 2012, Facebook had over 1.2 billion active users. There were over 500 million registered users in Google+ by the end of 2012. By the summer of 2013, Twitter had over 554 million active users. This social networking population is a significant subset of the 2.27 billion internet users in 2012, and on an average this is 20% of the world population.

This 20% of the world population may very well be controlling the consumer market (mainly the finished products) as they, probably, represent the population with the maximum buying power. Again, this 20% influence the governmental policies and the corporation and enterprise agenda for the future to a larger extent. This leads to the Pareto principle – 20% of the population chart out our future, and 80% follows.

Read the complete article, from timesofindia.indiatimes.com

- Posted by Khalid Raza

Biggest Data Concern? Accuracy and Efficacy, says IBM’s Virginia Sharma

CMOs are influencing manufacturing and distribution decisions, says IBM’s Virginia Sharma, chairperson, DMAi 2013 Convention

Virginia SharmaVirginia Sharma, Vice President, Marketing and Communications, IBM India/South Asia firmly believes that data driven marketing will definitely play a major role in understanding customer experiences and shaping communication demands. In an e-mailed interaction with Campaign India before the DMAi 2013 Convention, scheduled in Mumbai on 4 and 5 June, Sharma explains the importance of analyzing big data with examples of brands that have done so optimally.

Do you see data driven marketing gaining importance today? How does this manifest in marketing spends or company budgets?

Researchers say that ‘By 2020 we will have 35 zettabytes of data created annually’ – Facebook, Twitter, emails, videos and more. With all this data available and customers’ ever-increasing demands, how we use and what we do with this data becomes critical as we design marketing campaigns, generate demands and shape customer experience. Hence, there is no doubting, that data driven marketing is coming of age.

In an era of big data, consumers now expect more of brands – not just good service, but hyper-personalized and high-value service.  By using analytics, marketers can actually predict precise moments to engage customers with the right information or right suggestion in a personalised, authentic way – so that marketing feels less intrusive and more like a welcomed service.

Read the complete article on Campaign India.

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Where is Your Internal Social Strategy?

@khalidraza9

@khalidraza9

The need for social strategy:

A friend of mine joined an organization recently and emailed to ask me to mentor him on use of social tools within the organization and also to help him create more robust SocialGlamor for him in the wider world.

While chatting with him, I asked, why does he need to use these tools – and his response stumped me! He said he wanted to use these tools to catch up with the people around him who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership wants him to become social. This is more dangerous that the Cloned Social concept!

Where are we heading?
What is StrategyThe use of social tools, like Twitter, Facebook, Connections, blogging., etc should make us more productive, is what i understood all along, but recently the pull-push marketing has made the use these tools just a fashion statement. “Because everyone is using it, you should,” is a fallacy and will make more fatigued employees and will defeat the purpose.
Read the complete post on SocialGlamor.

New Study – Marketing Science: From Descriptive to Prescriptive

The marketing profession has long relied on data to make decisions. But as the terabytes grow, leading marketers are turning to science to radically improve their results.

cai logoIBM has seen marketing research move from a largely descriptive practice (here is what happened) to more predictive approaches (here is what will happen). The next phase of development will take more scientific approaches to create marketing scientists who can also prescribe best actions (here is what you should do).

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Marketing Science: From descriptive to prescriptive

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The IBM Center for Applied Insights (CAI) has found that those at the forefront are architecting data for easier and broader analysis, using scientific approaches to testing ideas and tactics. Maybe most importantly, they are influencing the business to make research-based decisions. A new study from the IBM Center for Applied Insights explores how marketers are using systematic observation, testing and measurement to dissect broad behavioral patterns, drill down from the aggregate to the individual and produce new insights.

Download the report (529 KB)

More:

Learn more about marketing analytics

A Smarter Planet blog

Transforming the role of CMO

IBM Center for Applied Insights

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Greater IBM, what do you think of what this study reveals? What’s your reaction? Let us know in the Leave a Reply box!

- Posted by Regan Kelly

3 Ways The Most Successful Brands Take A Peek Into The Future

“The best way to predict the future is to invent it.” – Alan Kay

Of course it’s true that no one can predict the future. But the best brands have some tricks up their sleeve when it comes to anticipating trends. In this piece from Fast Company,author and lecturer Mark McNeilly, who wrote Sun Tzu and the Art of Business: Six Principles for Managers, shares three  ways to take advantage of the trends happening NOW.

Get the story.

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Greater IBM, what would you add to this list? How can you apply this in your work?

“Marketing is dead”: The Rise of the Social Business Imperative

What is the value of a social business? How do you become one? Can you create one? Or is it more about motivation, enabling the social forces already at work?

In his piece in Forbes, senior director of global marketing for SAP Michael Brenner examines how individuals and companies are moving beyond why they need to become a social business and today shifting the focus to how to become a social business (and maximizing the resulting value and innovation).

http://onforb.es/QRA4PW

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What do you see as the main barriers to social business in your organization? Share your thoughts in the Comments.

Posted by Regan Kelly

About the author:

Michael BrennerMichael Brenner is a senior director of Global Marketing for SAP and is the author of the B2BMarketingInsider.com blog, Editor for SAP’s Business Innovation site – http://blogs.sap.com/innovation/. He’s also is a co-founder of Business2Community.com. Follow him on Twitter at @BrennerMichael.

Marketers, Cloud Pioneers, IBM Retirees, and Global Citizens: We’re Talking to You!

In this issue:

  • Interview with IBM’s Jon Iwata: What does Big Data mean for marketing?
  • Platform-as-a-service (PaaS) cloud pioneers blaze a new trail
  • Retirees – Time for a checkup of your health benefits
  • IBM South Africa Imbizo!

Interview with IBM’s Jon Iwata: What does Big Data mean for marketing?

Jon Iwata, IBM’s Senior Vice President, Marketing and Communications, recently spoke with the Center for CIO Leadership about why close collaboration between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) gives the best companies an edge in the marketplace.

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IBM’s Jon Iwata

In this informative, in-depth interview, Mr. Iwata also discusses Big Data’s emergence as an “extremely valuable” new natural resource and its impact on the marketing arena; the tremendous promise of analytics and the customer insights to be uncovered; and how the tools of predictive analytics can deliver great ROI on marketing investments.

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Platform-as-a-service (PaaS) cloud pioneers blaze a new trail

A new thought leadership paper – on the adoption of platform as a service, or PaaS – has been released by the IBM Center for Applied Insights (CAI). Based on a global study of more then 1,500 IT decision makers, the paper addresses the current attitudes and activity in the PaaS space, and was launched at the Cloud Innovation Forum Oct. 17th.

The study identified a group of pioneers – early PaaS adopters – who now are beginning to see its strategic benefits. To pioneers, adopting PaaS is a way to drive innovation and improve the entire application life cycle, not simply cut costs.

Pioneers have also addressed and moved past common concerns that enterprises have regarding ROI and security, focusing instead on performance and service quality.

More:

Are you a cloud pioneer? Platform-as-a-service (PaaS) pioneers blaze a new trail

The Center for Applied Insights

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IBM Retirees – Time for a checkup of your health benefits

The IBM retiree annual enrollment season is here, and you have from October 25 through November 16 to change your plan selection for 2013. It’s a great time to take a benefit checkup and review your health benefit needs.

Review your personalized fact sheet and ask yourself:

  • How well does my current health plan meet my health needs?
  • Do I want to lower my monthly contributions?
  • Do I want to reduce my medical and/or pharmacy out-of-pocket costs?
  • Are there other plan options available to me that I have not researched?

Take a few minutes for a checkup of your benefits today! Details here.

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IBM South Africa – Imbizo!

IBM South Africa wordleWe’re delighted to share this update on IBM in South Africa, a big area of focus for the company and a significant contributor to the company’s MEA (Middle East & Africa) region.

Read about its priorities, events, leadership team, and the major role its recruitment team role will play in IBM Africa’s continued growth and success.