Bank on analytics for understanding customers better

IBM logoEver since the commercialization of the internet, and the advent of social media, customer-centricity has become a norm across industries. For banks in particular, this extends new customer touch points, implying the opportunity to relook at segmentation, channels and pricing. For example, banks can adopt a needs-based and behavior-based segmentation strategy by keeping a tab on client interactions over its channels. It is easier said than done. Banks will have to first understand how people bank, how often they bank and what products and services they seek when banking. Thanks to the power of analytics, it is no more a challenge for banks. Take the example of Central Bank of India. It recently announced the adoption of analytics solution in order to uncover new sources of customer value. Analytics, according to the bank’s spokesperson provides great levers for it to identify cross-sell and up-sell opportunities and increase customer wallet share.

Read the complete article in IndiaOnwards

Birth of a Trend: What’s More Important than What’s Trending?

In this piece, Trevor Davis, a leading consumer products expert and consultant with IBM Global Business Services, talks about how our society is well-attuned to what’s trending at any moment, thanks to the rise of social media plus analytical tools.

But these trends are only fleeting, and because of their very nature, have limited value. How, then, do we extract the real value from all the noise, and figure out the long-term, meaningful trends with staying power? Read here.

Marketers, Cloud Pioneers, IBM Retirees, and Global Citizens: We’re Talking to You!

In this issue:

  • Interview with IBM’s Jon Iwata: What does Big Data mean for marketing?
  • Platform-as-a-service (PaaS) cloud pioneers blaze a new trail
  • Retirees – Time for a checkup of your health benefits
  • IBM South Africa Imbizo!

Interview with IBM’s Jon Iwata: What does Big Data mean for marketing?

Jon Iwata, IBM’s Senior Vice President, Marketing and Communications, recently spoke with the Center for CIO Leadership about why close collaboration between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) gives the best companies an edge in the marketplace.

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IBM’s Jon Iwata

In this informative, in-depth interview, Mr. Iwata also discusses Big Data’s emergence as an “extremely valuable” new natural resource and its impact on the marketing arena; the tremendous promise of analytics and the customer insights to be uncovered; and how the tools of predictive analytics can deliver great ROI on marketing investments.

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Platform-as-a-service (PaaS) cloud pioneers blaze a new trail

A new thought leadership paper – on the adoption of platform as a service, or PaaS – has been released by the IBM Center for Applied Insights (CAI). Based on a global study of more then 1,500 IT decision makers, the paper addresses the current attitudes and activity in the PaaS space, and was launched at the Cloud Innovation Forum Oct. 17th.

The study identified a group of pioneers – early PaaS adopters – who now are beginning to see its strategic benefits. To pioneers, adopting PaaS is a way to drive innovation and improve the entire application life cycle, not simply cut costs.

Pioneers have also addressed and moved past common concerns that enterprises have regarding ROI and security, focusing instead on performance and service quality.

More:

Are you a cloud pioneer? Platform-as-a-service (PaaS) pioneers blaze a new trail

The Center for Applied Insights

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IBM Retirees – Time for a checkup of your health benefits

The IBM retiree annual enrollment season is here, and you have from October 25 through November 16 to change your plan selection for 2013. It’s a great time to take a benefit checkup and review your health benefit needs.

Review your personalized fact sheet and ask yourself:

  • How well does my current health plan meet my health needs?
  • Do I want to lower my monthly contributions?
  • Do I want to reduce my medical and/or pharmacy out-of-pocket costs?
  • Are there other plan options available to me that I have not researched?

Take a few minutes for a checkup of your benefits today! Details here.

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IBM South Africa – Imbizo!

IBM South Africa wordleWe’re delighted to share this update on IBM in South Africa, a big area of focus for the company and a significant contributor to the company’s MEA (Middle East & Africa) region.

Read about its priorities, events, leadership team, and the major role its recruitment team role will play in IBM Africa’s continued growth and success.