Our work introducing The Greater IBM Connection to IBM’s European consulting partners at a two day event in Frankfurt has been very productive.
Many of our business colleagues seemed to quickly understand the value proposition of a social network that brought current and alumni
IBMers together for mutual business benefit: in short, IBM becomes both a more responsive organization, and being an IBMer becomes more than a matter of job status, but a professional and personal affiliation that has greater value.
After a day of demonstrating greaterIBM to our consulting colleagues, the group of 300 hopped on buses to an exciting evening event held at Lufthansa’s Flight Training facility.
Between wonderful food, drink, music and more of the business social networking that greaterIBM hopes to engender, our group was treated to virtual flights in a variety of state-of-the-art simulators for many models of commercial aircraft.
Meanwhile, we continued to describe the greaterIBM and get feedback and insights from the cream of our business service leaders on how the program can drive business and innovation opportunities.
During the course of the evening, groups of attendees were ushered onto the flight simulators and given a demonstration of how the multimillion-dollar mega-machines are used for safety training of pilots and crews.
As we prepare for the global greaterIBM program to take off, one lesson from our feedback in Frankfurt stands out…as IBMers, current and alumni, better understand how a social network for a large corporate ecosystem will operate, the more they seem to appreciate its potential.
We’ll continue the campaign in small exploratory events with current and former IBMers in Frankfurt, Vienna, London and Amsterdam.