The Friendly Skies in Frankfurt

Our work introducing The Greater IBM Connection to IBM’s European consulting partners at a two day event in Frankfurt has been very productive.

Many of our business colleagues seemed to quickly understand the value proposition of a social network that brought current and alumni

IBMers together for mutual business benefit: in short, IBM becomes both a more responsive organization, and being an IBMer becomes more than a matter of job status, but a professional and personal affiliation that has greater value.

After a day of demonstrating greaterIBM to our consulting colleagues, the group of 300 hopped on buses to an exciting evening event held at Lufthansa’s Flight Training facility.

Between wonderful food, drink, music and more of the business social networking that greaterIBM hopes to engender, our group was treated to virtual flights in a variety of state-of-the-art simulators for many models of commercial aircraft.

Meanwhile, we continued to describe the greaterIBM and get feedback and insights from the cream of our business service leaders on how the program can drive business and innovation opportunities.

During the course of the evening, groups of attendees were ushered onto the flight simulators and given a demonstration of how the multimillion-dollar mega-machines are used for safety training of pilots and crews.

As we prepare for the global greaterIBM program to take off, one lesson from our feedback in Frankfurt stands out…as IBMers, current and alumni, better understand how a social network for a large corporate ecosystem will operate, the more they seem to appreciate its potential.

We’ll continue the campaign in small exploratory events with current and former IBMers in Frankfurt, Vienna, London and Amsterdam.

Greater IBM in Frankfurt, Germany

IBMers Kevin Aires and Jack Mason are bringing the Greater IBM story to a meeting of senior IBM consultants in Frankfurt, Germany.
To accelerate the network’s growth as we prepare to become a live program, we’re showing our European colleagues the program’s portal, ibm.com presence, blog and virtual worlds frontier.

We’re also using a nifty little Bluetooth broadcasting widget to send a greaterIBM “electronic business card” to the phones and mobile devices of the 300 or so consultants milling about the two-day event.

During breaks in the main room presentations, we’re also discussing the Greater IBM Connection’s strategy, and comparing notes with our colleagues on opportunities for this network to support business goals in key current markets, such as Germany, as well as emerging ones like China, India and Brazil.

The heart of that strategy is to empower alumni IBMers to stay connected with current IBMers, as well as each other.

Such richer relationships promise to benefit all involved, and to transform what it means to be an “IBMer” into something bigger and better than just being a current employee.

Of course, enabling current and former IBMers to interact — online, through live events and even via the exciting new from of virtual worlds — is very much in line with the emerging principle that the greatest societal innovations are the product of rich collaborations, collective creation that is increasingly empowered by Web 2.0 trends and technologies.

Of course, the real power of greaterIBM will not be a matter of technology, but of empowering people with new abilities to connect with each other.

One learning from this immersion in IBM’s global business culture is that virtually all IBMers get the premise and promise of the business social network we’re preparing to soon make public.

Meanwhile, our pilot network is growing briskly, with more than 800 members. Current and former IBMers who would like to become part of this group of groundbreakers are welcome to join via this link:

http://www.greateribm.com

And Greater IBMers are equally welcome to share this invite link with alumni IBMers they think would want to join this network for collaborative innovation.