A friend of mine joined an organization recently and emailed to ask me to mentor him on use of social tools within the organization and also to help him create more robust SocialGlamor for him in the wider world.
While chatting with him, I asked, why does he need to use these tools – and his response stumped me! He said he wanted to use these tools to catch up with the people around him who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership wants him to become social. This is more dangerous that the Cloned Social concept!
Where are we heading?
The use of social tools, like Twitter, Facebook, Connections, blogging., etc should make us more productive, is what i understood all along, but recently the pull-push marketing has made the use these tools just a fashion statement. “Because everyone is using it, you should,” is a fallacy and will make more fatigued employees and will defeat the purpose.
IBM (NYSE: IBM) today announced that for the fourth consecutive year, IDC ranked IBM number one in worldwide market share for enterprise social software.* Social networking adoption continues to soar as businesses look to transform their organization into a smarter enterprise that is capable of empowering a global workforce and transforming client experiences.
According to IDC, the worldwide enterprise social market segment reached 1.0 billion in 2012, representing growth of 25 percent over 2011.*
Leading IBM social business clients include Prudential Insurance, Fluor Corporation, Lowe’s Home Improvement, LeasePlan and Electrolux.Read more.
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IBM Honors Eight New Fellows: Congratulations to the Class of 2013
IBM CEO Ginni Rometty this week marked the 50th anniversary of the IBM Fellows Program by honoring eight IBMers with the company’s highest technical distinction. Only 246 individuals have earned this designation in the company’s history, 85 of whom are active employees.
The Class of 2013
“As we have for half a century, IBM is today honoring its most outstanding technologists and their contributions to computing and society,” said Rometty, IBM chairman, president and chief executive officer.
The eight new fellows – read about them here – join a distinguished tradition of excellence and innovation. Congratulations to the Class of 2013!
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