In this issue:
- IBM retirees: RHA enrollment closing soon
- “Traditional marketing is dead”: The social business imperative
- A critical collaboration: IBM Research/Watson collaborates with Cleveland Clinic (Infographic)
IBM Retirees: RHA Enrollment Closing Soon
Because time is running short to make your selections, Aetna has posted an informative presentation that you can watch on the company’s IBM RHA dedicated site anytime. View the presentation at your convenience to learn about the Aetna plan options available through Retiree Health Access (RHA). To see it:
- Go to the http://ibmrhabenefits.aetnamedicare.com, and use the password IBM65
- Scroll down the page and select View a narrated presentation
Remember, the IBM annual enrollment period closes on Friday, November 16, 2012.
“Traditional marketing is dead”: The social business imperative
How are your social business skills? The digital, social, mobile revolution isn’t coming – it’s here. And it’s here to stay.
In this post, Michael Brenner examines how individuals and companies are moving beyond why they need to become a social business and today shifting the focus to how to become one. In the process, see how they’re maximizing the resulting value and innovation.
And IBM is at the vanguard: the company has been identified as “the model of social business today and into the future” by social business consultant Mark Fidelman. Greater IBMers: What do you see as the main barriers to social business in your organization?
Greater IBMers: What do you see as the main barriers to social business in your organization?
A critical collaboration: IBM Research/Watson join forces with Cleveland Clinic
By winning Jeopardy! in 2011, IBM’s Watson showed how a supercomputer’s ability to answer questions in natural language could transform the way computers interact with people. Now, IBM is joining forces with the Cleveland Clinic to demonstrate how Watson can be used to advance the field of medical training.
Medical students will soon be able to utilize a tool using Watson technology to help them learn to navigate the latest content, consider a variety of hypotheses, and find key evidence to support potential answers, diagnoses, and treatment options. Watson too will be getting smarter: students will help improve Watson’s language and domain analysis capabilities by judging the evidence it provides and analyzing its answers.
Bottom line? Medical students and Watson both will benefit from each others’ strengths and expertise to learn and improve their collaborative performance.