Operation Blue Galaxy
Shifts in the market, like mobile and cloud, and new delivery and pricing models, have increased the power of individual practitioners. They know the technology, and influence purchasing decisions like never before. To reach them, IBM has launched ‘Blue Galaxy’, an exciting cross-IBM initiative to show the universe of software developers, architects, administrators, and other practitioners that IBM is their rocket ship to success.
What is Blue Galaxy?
It’s a project, it’s a community, it’s a movement within and beyond IBM. The best part of IBM is the people — the technical experts and practitioners across IBM. The Blue Galaxy mission is enabling and unleashing the knowledge, passion, and enthusiasm of the IBM technical community, across all brands and disciplines, and from across the globe, to reach out and engage the world’s practitioners. Whether it be via events, content, or social media networks, the goal is simple – develop relationships, learn from our audience, and show our expertise.
It’s not about messaging
It’s about the power of connections, with a small c. It’s people connecting with people via social media: IBMers, IBM Alumni, IBM Business Partners, clients, prospective clients, and the merely curious. Our goal is to help you to build those connections in social networks, growing your digital eminence, sharing knowledge, and becoming part of the larger conversation that is already occurring.
It’s about you
It’s about sharing your voice, your thoughts, your content, your work, and your ideas with other developers, inside and outside of IBM. Developers trust the opinions of other developers. By connecting with developers, you have the ability to shape their opinions and thoughts about IBM products and services. You are in charge of your digital social presence, and the difference it makes for both your personal goals and the goals of IBM. Growing your digital eminence, sharing your knowledge, expanding your network both inside and outside of IBM…. the actions you take now will have long-lasting positive effects on your career.
- Create or contribute to a conversation:
You can write a blog post, create a presentation or a video that showcases your thought leadership and technical expertise — the topics of focus are IBM’s technical leadership in Agile, Big Data, Cloud Computing, Mobile Development, and Security. Even if you can’t create new material, you can comment on an article, tweet (microblog) about it to promote cool content you like and strengthen existing conversations that are highlighting IBM technical leadership in the market.
- Connect and interact
Connect, share, and collaborate on the developerWorks community where you can contribute to forums, download free product trials and share what you like about them with your networks. You may also want to check out related communities Jazz.net (Agile Transformation) and Service Management Connect.
- Meet and follow Blue Galaxy stars
Some of our technical experts have been on their social journeys for a while. They are our social role models, folks engaging both internally and externally, with dedicated followings. Some are blogging on official IBM blogs and communities, others are contributing through their individual blogs or in other organizations’ communities. You can find and follow them on Twitter here.
- Try Blue Galaxy featured downloads and give feedback
Some of product trial downloads have been featured by Blue Galaxy because we are especially interested in feedback on these. Check them out and leave your feedback in the comments section on that post.
- Become a Blue Galaxy star
There are several ways to become a Blue Galaxy star. First, if you undertake any of the missions noted above, tell us about them – share a comment below telling us what you did. Since stars are innovative thought leaders who have distinguished themselves in one or more social channels, you could be selected to be featured as a Blue Galaxy star. Here are some other opportunities:
- For IBMers: Join Blue Galaxy first. Then tag yourself with your area of expertise, learn more about how to participate in Blue Galaxy, join a Blue Galaxy mission, answer a call for IBM speaker abstracts at third party conferences, and get trained at the Digital Thought Leadership Training Center.
- For IBM Alumni: Consider becoming an IBM Champion. The IBM Champion program recognizes innovative thought leaders in the technical community — and rewards these contributors by amplifying their voice and increasing their sphere of influence. An IBM Champion is an IT professional, business leader, developer, or educator who influences and mentors others to help them make best use of IBM software, solutions, and services.
–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection