IBM News Roundup (Jan-Feb) – Watson Group, Cloud Expansion, IBM Studies, 4Q Earnings, and more

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IBM News Roundup (Jan-Feb)

Here’s a roundup of some of the major IBM news, events, and study releases from the past few weeks, in case you missed them.

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–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM Study – Champions of SaaS (Software as a Service): Infographic + Video

Image Credit:  IBM Center for Applied Insights

Image Credit: IBM Center for Applied Insights

IBM Study: Champions of SaaS (Software as a Service)

Pacesetters are looking to Software as a Service for competitive advantage

On January 28, 2014, IBM announced the results of a new study entitled Champions of Software as a Service:  How SaaS is fueling powerful competitive advantage which found that nearly half of the businesses using Software-as-a-Service (SaaS) are achieving competitive advantage, rather than simply reducing costs.  The use of Software as a Service (SaaS) has skyrocketed over the last few years and shows no signs of slowing down.  What’s driving that demand?  While many of the more than 800 IT and business decision makers that IBM surveyed worldwide as part of this study did cite reducing the total cost of ownership (TCO) of their applications as the top reason for adopting SaaS, almost half are also using SaaS to attain a broad range of powerful benefits that combine to deliver something even more critical: competitive advantage.

Some key data points:

  • 71% of Pacesetters have reduced time to market of products/services by using SaaS
  • 71% of Pacesetters have used SaaS to change their organization’s business model
  • They put social tools at the top of their most-favored SaaS applications
  • They are more than twice as likely to have leveraged analytics across their organization to turn big data into insights using SaaS

Learn more

(The study was by the IBM Center for Applied Insights)

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Related:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM Study – Setting the Pace of Innovation in Africa (Infographic)

Image Credit:  IBM Center for Applied Insights

Image Credit: IBM Center for Applied Insights

IBM Study:  Innovating in Africa

Learn from IT leaders ahead of the pack

On January 27, 2014, IBM announced the results of a new study entitled Setting the pace in Africa: How IT leaders deliver on the potential of emerging technologies, which found that while nearly 87 percent of African IT leaders rank new technologies such as analytics, cloud, mobile and social media as being critical to business success, only 53% are pushing forward with adoption.  Africa’s IT and business climate is changing rapidly and the booming technological and consumer revolution is underway. But for all the new opportunities there also are some leadership challenges, skills shortfalls and security risks that threaten to slow tech-driven progress. However, pace-setting IT leaders are tackling these challenges and positioning their organizations for competitive advantage.

What’s holding businesses back – and giving Pacesetters the lead:

  • STRATEGIC BUSINESS LEADERSHIP FOR IT:  African Pacesetters do more to tangibly demonstrate the value of emerging technology.  They are 30 percent more likely than their peers to link IT investments to business outcomes.
  • IT SKILLS DEVELOPMENT: Half of African businesses are still addressing IT skill deficits and not yet developing skills to transform the business.  BUT – Pacesetters are 80 percent more likely than their peers to cultivate IT skills to meet future business needs.
  • INFORMATION SECURITY: The majority of African companies cite security of emerging technologies as a top-of-mind issue.  BUT – Pacesetters are 30 percent more likely to create a risk-aware culture, employ new security technologies and bolster security skills and expertise.

Learn more

(The study was by the IBM Center for Applied Insights in collaboration with the IBM Center for CIO Leadership.)

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Related:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM News Roundup (October) – IOD, IBM Studies, President Obama, and 3Q Earnings

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IBM News Roundup (October)

Here’s a roundup of some of the major IBM news, events, and study releases from the past few weeks, in case you missed them.

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Related:

- Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

Center for Applied Insights Releases “Partnering for Innovation in Financial Services”

Financial Services doesn’t just outsource more than other industries – it has more companies at the leading edge of sourcing. They have more Enterprise Innovators who partner to innovate, not just cut costs – while bringing in more revenue and gross profit.

pull quoteAnd these Financial Services Enterprise Innovators are also more likely to:

  • Create new business and operating models –> increasing agility
  • Be better at anticipating market shifts –> improving responsiveness

They are partnering to innovate — not just outsource — in their journey to become a leader in customer experience and service.

sourcing motivationLearn more in the new Financial Services view of sourcing, “Partnering for innovation in financial services” (based on the results of the Center’s broader Sourcing study, “Why partnering strategies matter“). Written by Caitlin Halferty, Managing Consultant, IBM Center for Applied Insights; and Andrew Lipp, Global Strategy Leader for Banking and Financial Markets. Read or download the .PDF.

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- Posted by Regan Kelly

Why Are You Partnering?

Strategic sourcing decisions can have an impact on your financial results. And not only that, but the new IBM Center for Applied Insights (CAI) study also reveals shifts in partnering strategies.

Are YOU still outsourcing the way you did five years ago? Get the study here to learn more.

39% of organizations are sourcing for innovation

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Learn more

Download the infographic (.PDF)

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- Posted by Regan Kelly

New Study – Marketing Science: From Descriptive to Prescriptive

The marketing profession has long relied on data to make decisions. But as the terabytes grow, leading marketers are turning to science to radically improve their results.

cai logoIBM has seen marketing research move from a largely descriptive practice (here is what happened) to more predictive approaches (here is what will happen). The next phase of development will take more scientific approaches to create marketing scientists who can also prescribe best actions (here is what you should do).

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Marketing Science: From descriptive to prescriptive

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The IBM Center for Applied Insights (CAI) has found that those at the forefront are architecting data for easier and broader analysis, using scientific approaches to testing ideas and tactics. Maybe most importantly, they are influencing the business to make research-based decisions. A new study from the IBM Center for Applied Insights explores how marketers are using systematic observation, testing and measurement to dissect broad behavioral patterns, drill down from the aggregate to the individual and produce new insights.

Download the report (529 KB)

More:

Learn more about marketing analytics

A Smarter Planet blog

Transforming the role of CMO

IBM Center for Applied Insights

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Greater IBM, what do you think of what this study reveals? What’s your reaction? Let us know in the Leave a Reply box!

- Posted by Regan Kelly