“As a function of design, the calculator provides creative man a higher platform upon which to stand and from which to work,” – video narrator.
In honor of #ThrowbackThursday, here’s a fascinating peek back into the 1950s. Charles and Ray Eames wrote and produced this commercial for IBM, called ‘The Information Machine: Man and the Data Processor’, which debuted at the 1958 Brussels’ World’s Fair. It draws the viewer through the evolution of early problem-solving and design theory using a scratchy cartoon animation. A primitive man, the first ‘artist’, walks the earth observing natural forms and storing their visual properties in a ‘memory bank’ which supplies the data for entire systems of logic. From there, a somewhat comical leap from the first sail boat to the preeminence of the computer as a tool for creative man.
To Learn More:
- This is what life looked like before ubiquitous computing (Smart Planet blog by Mary Catherine O’Connor, Jan 2012)
- The Eames, IBM, and the Dawn of Computing (Architizer blog)
- Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection