IBM Study – Champions of SaaS (Software as a Service): Infographic + Video

Image Credit:  IBM Center for Applied Insights

Image Credit: IBM Center for Applied Insights

IBM Study: Champions of SaaS (Software as a Service)

Pacesetters are looking to Software as a Service for competitive advantage

On January 28, 2014, IBM announced the results of a new study entitled Champions of Software as a Service:  How SaaS is fueling powerful competitive advantage which found that nearly half of the businesses using Software-as-a-Service (SaaS) are achieving competitive advantage, rather than simply reducing costs.  The use of Software as a Service (SaaS) has skyrocketed over the last few years and shows no signs of slowing down.  What’s driving that demand?  While many of the more than 800 IT and business decision makers that IBM surveyed worldwide as part of this study did cite reducing the total cost of ownership (TCO) of their applications as the top reason for adopting SaaS, almost half are also using SaaS to attain a broad range of powerful benefits that combine to deliver something even more critical: competitive advantage.

Some key data points:

  • 71% of Pacesetters have reduced time to market of products/services by using SaaS
  • 71% of Pacesetters have used SaaS to change their organization’s business model
  • They put social tools at the top of their most-favored SaaS applications
  • They are more than twice as likely to have leveraged analytics across their organization to turn big data into insights using SaaS

Learn more

(The study was by the IBM Center for Applied Insights)

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–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

What Does IBM Watson Look Like? Generated Art Face the Wave of the Future?

Image Credit:  From The Face of Watson video

Image Credit: From The Face of Watson video

Who knew that generative art would be the face of a Jeopardy champ?  For the Jeopardy competition in 2011 between IBM Watson and Jeopardy champions Ken Jennings and Brad Rutter, IBM hired veteran digital artist Joshua Davis to create Watson’s face, a swirling electronic avatar based on IBM’s Smarter Planet logo.  Davis took the globe motif and added a swarm of particles — a single “leader” chased by the others — to spin around on the globe’s surface, indicating that Watson is “thinking.”  He also visually represents Watson’s level of confidence in an answer, based on complicated algorithms that boil down to 27 possible states that the avatar can be in.  Generally, when Watson is confident, the particles swarm to the top of the globe and glow green;  and when Watson is not confident, they flow to the bottom and glow orange.

Learn more:

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–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

#GreaterIBM Tweet Chat Preview: Augmented Reality to Engage the Connected Consumer on 2/6/2014 (#P4SPChat)

Image Credit:  Media Bistro

Image Credit: Media Bistro

The world is changing and so is the consumer.  Four out of five consumers use smartphones to shop, and mobile is predicted to overtake desktop usage by 2014 (source:  7 Mobile Marketing Stats That Will Blow Your Mind by Jay Baer).  Brian Solis predicts that the ‘Connected Consumer‘ will be prevalent in the next 10-15 years.  Who is the ‘Connected Consumer’?  They will typically have had a digital footprint by the time they were 2, and will be a savvy shopper who scans QR codes, shops for deals in real-time, and points their camera phone at an item to learn more about it via augmented reality (source:  Meet Generation C:  The Connected Consumer by Brian Solis and his talk on the topic at the 2012 Social Media Success Summit).  Augmented reality technology enhances the shopping experience by overlaying digital information such as images, text, audio or video onto an image that needs to be viewed through a smart device.  One study found that people who were exposed to augmented reality had a higher likelihood to buy and buy at a higher price in comparison to those exposed to traditional advertising, and they also spent more time in the advertisement (source:  Augmented Reality as a Marketing Strategy).

So how can brands best engage this new Connected Consumer?

Join the conversation as The Greater IBM Connection partners with IBM Smarter Planet  to host a Tweet Chat (#P4SPChat) on the topic of Augmented Reality to Engage the  Connected Consumer on Thursday, February 6, 2014 from 11am-12pm ET. (Link to join = http://tweetchat.com/room/P4SPChat)

Chat Recap

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Panelists

Our panelists for the Tweet Chat will be Dr. Dario de Judicibus and Scott Duby

Dr. Dario

Dr. Dario de Judicibus, Fashion Industry Leader for IBM Italy

Dr. Dario de Judicibus (@DdJ_at_IBM), is the European Fashion Industry Leader for IBM Smarter Commerce Italy, specializing in Business Strategy, Knowledge Management, and Social Networking.  He has written more than 250 articles in several magazines and newspapers, published 6 books, and speaks regularly at national and international conferences.  He is also a prolific IBM inventor with 7 patents to his name.  Learn more about Dr. de Judicibus in this interview and the links below:

Scott Duby

Scott Duby, IBM Global Retail Solutions Leader

Scott Duby (@Scott_Duby), IBM Global Retail Solutions Leader for Smarter Commerce, has more than 20 years in the retail and consumer products industry.  He brings a dynamic perspective having worked in various roles across the industry (retail, research analyst, consulting, and Fortune 500).  He often speaks at retail industry events, has appeared on television news as in industry expert, published white papers, and been quoted in major news publications.  In his current role, Scott leads the strategy, direction and management for the portfolio vision while overseeing operations related to solution development, strategic partnerships, and go-to-market business development activities.  He advises software companies in the domains of e-Commerce, Distributed Order Management, Merchandising, Price Optimization, and Forecasting and Replenishment.  Scott has US patents pending in the mobile shopping domain, and he was responsible for launching IBM’s Augmented Shopping Advisor application in partnership with IBM Research.  To learn more about Scott, see the links below:

So, please join the Greater IBM and Smarter Planet #P4SPChat Tweet Chat on 2/6/14 from 11am – 1pm ET as we discuss “Augmented Reality to Engage the Connected Consumer”. You can join at http://tweetchat.com/room/P4SPChat

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AUGMENTED REALITY MARKETING TO CONNECTED CONSUMER questions:

  • Q1: What’s new and different about the connected consumer?
  • Q2: What’s really ‘augmented reality’ shopping?
  • Q3: How can brands best engage with the connected consumer?
  • Q4: What type of technology, applications and skills are needed to enhance in-store shopping experience?
  • Q5: #IBM5in5 predicts buying local will beat online, how can technology help?

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Greater IBM #P4SPChat Tweet Chat

Date: Thursday, February 6, 2014
Time: 11am – 12pm US ET
Join the Tweet Chat: http://tweetchat.com/room/P4SPChat
Hashtags to follow & engage in the conversation in real-time: #P4SPChat

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About #GreaterIBM

The Greater IBM Connection is IBM’s global business and professional network that brings together current and former IBMers around the world. As the evolving technology industry increasingly calls for relationship led sales, marketing, branding, and recruiting, The Greater IBM Connection provides a tremendous opportunity to stay connected and engaged with market influencers. We hope you join and contribute today!

About #P4SPChat

Are you interested in talking about building a Smarter Planet? Join us and discuss how businesses, governments and entire industries are adopting technologies to become efficient and effective. Follow the hashtag #P4SPchat.  Tweet Chats are held on an adhoc basis, as scheduled.

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Additional Resources:

–By Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM Study – Setting the Pace of Innovation in Africa (Infographic)

Image Credit:  IBM Center for Applied Insights

Image Credit: IBM Center for Applied Insights

IBM Study:  Innovating in Africa

Learn from IT leaders ahead of the pack

On January 27, 2014, IBM announced the results of a new study entitled Setting the pace in Africa: How IT leaders deliver on the potential of emerging technologies, which found that while nearly 87 percent of African IT leaders rank new technologies such as analytics, cloud, mobile and social media as being critical to business success, only 53% are pushing forward with adoption.  Africa’s IT and business climate is changing rapidly and the booming technological and consumer revolution is underway. But for all the new opportunities there also are some leadership challenges, skills shortfalls and security risks that threaten to slow tech-driven progress. However, pace-setting IT leaders are tackling these challenges and positioning their organizations for competitive advantage.

What’s holding businesses back – and giving Pacesetters the lead:

  • STRATEGIC BUSINESS LEADERSHIP FOR IT:  African Pacesetters do more to tangibly demonstrate the value of emerging technology.  They are 30 percent more likely than their peers to link IT investments to business outcomes.
  • IT SKILLS DEVELOPMENT: Half of African businesses are still addressing IT skill deficits and not yet developing skills to transform the business.  BUT – Pacesetters are 80 percent more likely than their peers to cultivate IT skills to meet future business needs.
  • INFORMATION SECURITY: The majority of African companies cite security of emerging technologies as a top-of-mind issue.  BUT – Pacesetters are 30 percent more likely to create a risk-aware culture, employ new security technologies and bolster security skills and expertise.

Learn more

(The study was by the IBM Center for Applied Insights in collaboration with the IBM Center for CIO Leadership.)

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Related:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

Aspens in A Changing Climate & IBM Environmental Leadership

Image Credit:  National Geographic Tree Patterns Wallpaper

Image Credit: National Geographic Tree Wallpaper

“Imagine a world of idyll, where a chorus of wavering lime-green leaves creates an ethereal backdrop to columns of bright white trunks.” – Tyler Williams, American Forests

The aspen is a striking tree with it’s silver white bark and golden fall hues.  It’s also a really interesting tree.  Did you know that one of the largest living organisms on earth is actually a 108-acre stand of aspens in Utah called ‘Pando‘?  Groves of aspen trees commonly develop from a single root system, which means that large groups of aspen trees can essentially be a single living organism growing together as a clone.  The aspen tree is often called the ‘quaking aspen’ because aspen leaves will flutter (or ‘quake’) in the slightest breeze, so they can be a loud tree as well.  Legend has it that the Native Americans knew they were approaching aspen trees long before they saw them because they could hear the rustling leaves.  It’s one of the most adaptable tree species, capable of replenishing itself in as little as 50 years, and is the most widely distributed tree in North America with cousins around the world, into the Far East and Africa.  It belongs to a select group of trees dubbed “circumglobal super species,” which means it is capable of spanning continents in strikingly similar forms.

But what’s in store for this beautiful tree as our climate changes?

Aspens have been in decline for the past half century, in large part due to global warming.  Scientists agree that global warming is caused in large part by greenhouse gases that come from fossil fuels in cars, factories, electricity production, landfills, agriculture, etc. – in other words, the growing effect of human urbanization on the planet.

us__none__sustainability__sustainability_icon_2__170x120Did you know that, for more than 40 years, IBM has been ahead of the curve on environmental issues, and is a recognized environmental leader?

“Protecting the environment is in our DNA,” says Wayne Balta, IBM vice president of Corporate Environmental Affairs and Product Safety. “Even before the issuance of our corporate policy commitment to environmental responsibility in 1971, our commitment to being a good corporate citizen was part of the company’s Basic Beliefs and Principles in the mid-1960s.  As stated in those Principles: we understood well that “we serve our own interests best when we serve the public interest” and “we want to be in the forefront of those companies which are working to make our world a better place.”

Image credit:  World Environment Center

Image credit: World Environment Center

  • Newsweek Votes IBM Greenest Company in America (Newsweek, Oct 2012)
  • The European Union recognized 27 IBM data centers in the EU for their energy efficiency in January 2012 – the largest group of data centers from a single company to receive this award.
  • IBM is the only company to have twice received the Gold Medal for International Corporate Achievement in Sustainable Development in the 28-year history of the World Environment Center’s annual award (in 1990 and 2012).

IBM’s approach to sustainability is twofold:  working to make existing products and processes more efficient, while also developing new innovations that can help the world lessen environmental impact.  As one example of a sustainability project that IBM worked on, check out this video on IBM’s partnership with the city of Dubuque, Iowa to create a replicable model of a sustainable city for communities of 200,000 or less.

Learn more:

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–By Julie Yamamoto, Program Manager, The Greater IBM Connection

IBM CEO Ginni Rometty Quotes

Ginni Rometty quote

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–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection

(Replay) IBM Launches New Watson Group in Silicon Alley

51 Astor (Image Credit:  IBM)

51 Astor Avenue, NY (Image Credit: IBM)

On January 9, 2014, IBM announced the launch of the IBM Watson Group, a new business unit that will be focused on delivering cloud-based cognitive innovations. The move is part of IBM’s commitment to accelerating the marketplace for the era of cognitive computing and will include a new class of software, services and apps that think, improve by learning, and discover answers and insights to complex questions from massive amounts of Big Data.

As part of the announcement, IBM unveiled three new Watson services delivered over the cloud. The first, Watson Discovery Advisor, is designed to accelerate and strengthen research and development projects in industries such as pharmaceutical, publishing and biotechnology. The second, Watson Analytics, delivers visualized Big Data insights, based on questions posed in natural language by any business user. The third offering, IBM Watson Explorer, helps users across an enterprise uncover and share data-driven insights more easily, while empowering organizations launch Big Data initiatives faster.

IBM will invest more than $1 billion into the Watson Group, focusing on development and research and bringing cloud-delivered cognitive applications and services to market. This will include $100 million available for venture investments to support IBM’s recently launched ecosystem of start-ups and businesses that are building a new class of cognitive apps powered by Watson, in the IBM Watson Developers Cloud.

Replay of Launch Announcement Event on Jan 9

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Related:

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection