Thinking about how to better engage your group members on LinkedIn? This may help. It’s an overview of the all-time most popular posts for The Greater IBM Connection, one of the largest business networking groups on LinkedIn. Initially we were going to pull a list just for 2012 but thought this list yields a bit more insight into what works well for engaging LinkedIn group members. Here’s an overview of the all-time top ten LinkedIn discussions, by number of likes/comments/votes. For the most part, questions about affiliation to IBM or career did the best. It’s also worth mentioning the #11 most popular post since it fell off this list but does tie in well with our January theme of ‘leadership’. It was “Who was the greatest IBM President and CEO of the last century? Why? Your Story?” posted in Aug 2011 with 103 comments/likes.
Kind of amazing, but here’s a snippet from The Greater IBM Connection 2012 blogging report – if each blog view were a film, this blog could have powered 7 Film Festivals. Not bad, considering that the blog was only re-launched in late August. Here’s an overview of the top ten posts, by number of views, for the year.