Casablanca – Morocco: A team of IBM specialists, completing a month-long pro bono consulting assignment, recently presented business management strategies to Tangier-area non governmental organizations that promote economic development, cultural preservation and sustainable development.
The 9-person IBM team, from 8 countries, was the fourth group since 2010 to provide assistance to Morocco as part of IBM’s Corporate Service Corps, which provides problem-solving support to educational institutions, small businesses, non-governmental organizations, and governmental agencies in the developing world and emerging markets.
IBM CSC team working with women cooperative in Tangier
The IBM team worked with Tanger Med Foundation for Human Development (Fondation), which runs women’s cooperatives as part of its mission to promote development through education, vocational training and healthcare initiatives. IBM provided guidance for a Fondation women’s center to become more productive, self-sufficient and profitable by creating a clear business plan.
“The IBM team did a great job providing us with an adaptable business plan for more productive and self-sustainable cooperatives. We wish to replicate this successful experience they had with the women’s community center in El Haouma to many other cooperatives,” said Jamal Mikou, President of Tanger Med Foundation for Human Development. Read the rest of the story.
Ireland’s capital, Dublin, is one of the oldest in Europe. Because its city council wants to maintain the city’s historic fabric, city policy today prevents new roads from being built in some of the most historic areas. But with traffic congestion worsening, the city sought an efficient solution to its traffic woes. To that end, it’s partnered with IBM to collect and analyze data to help tackle its congestion, all part of a push towards making Dublin a Smarter City.
Ireland’s capital: an IBM Smarter City testbed
Today, journey information is released and updated by Dublin city council every minute, enabling residents to go online and find the quickest route to their destination. In addition, research is being conducted in Ireland on similar problems that might be tackled by joining up existing databases. The work is part of IBM’s Smarter Planet initiative, part of which emphasizes applying analytics to solve pressing problems. Read more in The Guardian.
- Posted by Regan Kelly. Part of our June 2013 theme on the environment and sustainability.
CMOs are influencing manufacturing and distribution decisions, says IBM’s Virginia Sharma, chairperson, DMAi 2013 Convention
Virginia Sharma, Vice President, Marketing and Communications, IBM India/South Asia firmly believes that data driven marketing will definitely play a major role in understanding customer experiences and shaping communication demands. In an e-mailed interaction with Campaign India before the DMAi 2013 Convention, scheduled in Mumbai on 4 and 5 June, Sharma explains the importance of analyzing big data with examples of brands that have done so optimally.
Do you see data driven marketing gaining importance today? How does this manifest in marketing spends or company budgets?
Researchers say that ‘By 2020 we will have 35 zettabytes of data created annually’ – Facebook, Twitter, emails, videos and more. With all this data available and customers’ ever-increasing demands, how we use and what we do with this data becomes critical as we design marketing campaigns, generate demands and shape customer experience. Hence, there is no doubting, that data driven marketing is coming of age.
In an era of big data, consumers now expect more of brands – not just good service, but hyper-personalized and high-value service. By using analytics, marketers can actually predict precise moments to engage customers with the right information or right suggestion in a personalised, authentic way – so that marketing feels less intrusive and more like a welcomed service.
Whether too much or not enough, the world needs a smarter way to think about water
Around the world, one in eight people lack access to safe water supplies.
That’s 884 million people. The planet is thirsty. Not just for a drop to drink, but for information about how we can be smarter about water in the first place.
The world’s water system is vulnerable. Essential for health, food, energy, manufacturing and transportation, the global water system is suffering from stress, deteriorating quality, aging and insufficient infrastructure. Managing this critical resource requires a smarter approach to deliver improved outcomes across the water management lifecycle. Using information and analytics, governments, cities, utilities and businesses must take immediate action to deploy a smarter approach to water management to solve the world’s water crisis.
With advances in technology — sophisticated sensor networks, smart meters, deep computing and analytics — we can be smarter about how we manage our planet’s water. We can monitor, measure and analyze entire water ecosystems, from rivers and reservoirs to the pumps and pipes in our homes. We can give all the people, organizations, businesses, communities and nations dependent on a continuing supply of freshwater—that is, all of us—a single, reliable, up-to-the-minute and actionable view of water use.
Making communications useful – taking utility to the streets
Outdoor IBM ads now do double duty for urban residents.
When walking around in a city, have you ever needed a ramp for your luggage (or bike), or shelter from a sudden downpour, or just a place to sit down to tie your shoe? IBM believes that because city life can be inconvenient, cities should be designed with the needs of ordinary citizens in mind.
The company has now applied the idea of utility to the traditional outdoor ad. A new series of outdoor ads today double as functional surfaces for the “People For Smarter Cities Project.” The campaign’s goal, created in collaboration with Ogilvy & Mather France, is to encourage both forward-thinking citizens and local leaders to consider how to make their neighborhoods smarter and, therefore, better. Read more and see a photo gallery of the outdoor ads/urban furniture, in this story by Jennifer Miller at Fast Company.
What is a Smarter City? IBM is working with cities around the world to use advanced technologies, like analytics, to help identify ways to tackle urbanization challenges, improve sustainability and deliver better services to their citizens.
IBM will open its powerful cognitive computing system, Watson, to startups in India and the world soon.
Watson is the artificial intelligence computing system that rose to fame in 2011 when it beat the best of human competitors in the complex quiz show Jeopardy! in the US. The computer uses natural language processing capabilities, machine learning , and the vast quantities of data fed into it to directly and precisely answer questions posed in everyday human diction in seconds.
Speaking to TOI in Bangalore , Manoj Saxena general manager for Watson solutions at IBM, said, “We are opening up Watson for other people to write applications and sell the apps as their own. We want to build an ecosystem around Watson. IBM’s India Software Lab has initiated talks with some startups. India has a huge developer community, so our initial focus will be the US and India.” Last year, IBM established a Watson software and services team in its Bangalore facility, the first such outside the US.
IBM has announced that Xiu.com, one of China’s leading online retailers of overseas luxury brands, grew its daily sales by 10 times using IBM software for Smarter Commerce to analyze Big Data, offering customers a personalized shopping experience and increased product selection. IBM customized a solution for Xiu.com that provides the online retailer a centralized, real-time view of customer and product data from across the company. With the new platform, Xiu.com can analyze data to provide its customers with customized interactions based on their habits and preferences.
“IBM Smarter Commerce technology helped Xiu.com drive unprecedented growth in our customer base as well as the diversity of products we offer the millions of shoppers we are now able to serve,” said Wei Wenqi, Vice President of Technology at Xiu.com.
Xiu.com can now collect and analyze significant amounts of data that show how traffic is coming to Xiu.com, which referral sources bring the most profitable customers as well as insights around customer behaviors while shopping. Read more.
Ready to make a difference? Then join the other exceptional women making a difference at IBM.
Are you looking for a new challenge with a progressive organization that values and rewards collaboration, innovation and creativity? If you’re ready to focus on today’s most exciting technologies — like Social, Mobile, Analytics, Cloud — then you can make a difference at IBM.
Today, women represent approximately 30 percent of IBM employees worldwide. And more than 22% of our global executive population is made up of women, two-thirds of whom are working mothers. Women have been contributing to the advancement of information technology for almost as long as the company has been in existence – are you ready to join them?
Chetan Naik, Director & Regional Executive – IBM India West
Remember the “Kodak Moment”—an advertisement that instantly made Kodak a household name? Thanks to technology disruptions, the magic is now history. Welcome digital photography –a cost-effective technology innovation that ate into the film-based photo space in no time.
Right from the discovery of the wheel and the industrial revolution – to the assembly line by Ford, technology has opened up new frontiers of entrepreneurship in businesses. In India too, we have incredible technology stories that define the innovation economy we currently belong to.
Take ITC e-choupal. The project was intended for the larger good of our farmers. Traditionally, due to the stronghold of profit-making middlemen, commodities were priced inappropriately, which in turn translated into losses for farmers. With its eChoupal initiative, ITC Limited provided computers and Internet access in rural areas, enabling farmers to directly negotiate the sale of their produce with ITC..
The deal size was, however, not disclosed. This deal includes activities ranging from budgeting to forecasting to liquidity management, IBM said in a statement.
As a result of IBM’s solution for corporate performance management, the Bank is now able to gain better insight into branch and regional office performance, allowing for further flexibility and quicker shifts in strategy to drive improved results while also maintaining regulatory compliance, it added.