Where is Your Internal Social Strategy?

@khalidraza9

@khalidraza9

The need for social strategy:

A friend of mine joined an organization recently and emailed to ask me to mentor him on use of social tools within the organization and also to help him create more robust SocialGlamor for him in the wider world.

While chatting with him, I asked, why does he need to use these tools – and his response stumped me! He said he wanted to use these tools to catch up with the people around him who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership wants him to become social. This is more dangerous that the Cloned Social concept!

Where are we heading?
What is StrategyThe use of social tools, like Twitter, Facebook, Connections, blogging., etc should make us more productive, is what i understood all along, but recently the pull-push marketing has made the use these tools just a fashion statement. “Because everyone is using it, you should,” is a fallacy and will make more fatigued employees and will defeat the purpose.
Read the complete post on SocialGlamor.

China and Brazil Alumni Research Project

Thank you for your interest in collaborating with us on this research project!  Here is a description of the project again, for reference.  To register, please fill out the form below, and we will contact you.  Thank you!

Are you a C-Suite Executive, CIO or IT manager in China or Brazil and interested in collaborating with IBM on market research?  We’re building personas and conducting in-country research on web experiences and invite you to participate in this initiative.  As a core member of our research team you will gain valuable insight and experience on what makes a compelling web experience  There are several ways you can participate:

  1. Recruit prospective client interviewees from your own company or network of peers facing similar challenges.
  2. Conduct the in-country interviews based on a prepared script we provide.
  3. Respond to the interview and provide your insights to the project.

Please fill out the form below to register and join this initiative.  We look forward to your participation!

Registration Form

–Posted by Julie Yamamoto, Program Manager, The Greater IBM Connection