IBM recently won a video-making contest by teaming with MOFILM, an organization that helps enable film-makers to create videos for big brands and social causes. Participants were charged with creating films that showcased the customer in context. Entries were voted on, via Twitter, by the audience at the Smarter Commerce Global Summit Nashville.
And the winner is…cookies! Check out the winning IBM video on how Smarter Commerce is working in the world. Here’s a hint: it’s all about the right approach:
Check out The Greater IBM Connection’s YouTube channel! We always welcome comments and video responses from fellow Greater IBMers.
Here, watch an interview with Greater IBMer Hansueli Maerki, former Chief Executive Officer of IBM EMEA and today a Senior Fellow of Harvard’s Advanced Leadership Initiative, as he talks with Greater IBM editor Regan Kelly on his 35 years with the company, life after IBM, and what makes The Greater IBM Connection great.