Almost everyone who’s ever come in contact with IBM has heard the company being called “Big Blue”. The term can be found in countless stories, not to mention day-to-day conversations, over many, many years. But why was the name “Big Blue” given to IBM?
In this Associated Press article published in BusinessWeek, you can learn more about the history and possible origins of the company’s colorful nickname. Read it here.
-Posted by Regan Kelly