As steampunk evolved from a Victorian-era-inspired sci-fi subculture to a much more mainstream fashion concept — with mechanical touches appearing in both Macy’s 2011 Christmas window display and Prada‘s fall/winter 2012 menswear collection — IBM was tracking the transformation online.
Today, Big Blue says that other brands can use its steampunk example to learn how a long-lasting trend develops – and how companies can try to foster a trend that will resonate in the marketplace. Learn more in this piece by Kate Kaye in AdAge Digital.
Is steampunk big in your part of the world? Are you a fan?