What is the value of a social business? How do you become one? Can you create one? Or is it more about motivation, enabling the social forces already at work?
In his piece in Forbes, senior director of global marketing for SAP Michael Brenner examines how individuals and companies are moving beyond why they need to become a social business and today shifting the focus to how to become a social business (and maximizing the resulting value and innovation).
What do you see as the main barriers to social business in your organization? Share your thoughts in the Comments.
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