In this issue:
- Interview with IBM’s Jon Iwata: What does Big Data mean for marketing?
- Platform-as-a-service (PaaS) cloud pioneers blaze a new trail
- Retirees – Time for a checkup of your health benefits
- IBM South Africa Imbizo!
Interview with IBM’s Jon Iwata: What does Big Data mean for marketing?
Jon Iwata, IBM’s Senior Vice President, Marketing and Communications, recently spoke with the Center for CIO Leadership about why close collaboration between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) gives the best companies an edge in the marketplace.
In this informative, in-depth interview, Mr. Iwata also discusses Big Data’s emergence as an “extremely valuable” new natural resource and its impact on the marketing arena; the tremendous promise of analytics and the customer insights to be uncovered; and how the tools of predictive analytics can deliver great ROI on marketing investments.
Platform-as-a-service (PaaS) cloud pioneers blaze a new trail
A new thought leadership paper – on the adoption of platform as a service, or PaaS – has been released by the IBM Center for Applied Insights (CAI). Based on a global study of more then 1,500 IT decision makers, the paper addresses the current attitudes and activity in the PaaS space, and was launched at the Cloud Innovation Forum Oct. 17th.
The study identified a group of pioneers – early PaaS adopters – who now are beginning to see its strategic benefits. To pioneers, adopting PaaS is a way to drive innovation and improve the entire application life cycle, not simply cut costs.
Pioneers have also addressed and moved past common concerns that enterprises have regarding ROI and security, focusing instead on performance and service quality.
IBM Retirees – Time for a checkup of your health benefits
The IBM retiree annual enrollment season is here, and you have from October 25 through November 16 to change your plan selection for 2013. It’s a great time to take a benefit checkup and review your health benefit needs.
Review your personalized fact sheet and ask yourself:
- How well does my current health plan meet my health needs?
- Do I want to lower my monthly contributions?
- Do I want to reduce my medical and/or pharmacy out-of-pocket costs?
- Are there other plan options available to me that I have not researched?
Take a few minutes for a checkup of your benefits today! Details here.
IBM South Africa – Imbizo!
We’re delighted to share this update on IBM in South Africa, a big area of focus for the company and a significant contributor to the company’s MEA (Middle East & Africa) region.
Read about its priorities, events, leadership team, and the major role its recruitment team role will play in IBM Africa’s continued growth and success.