2.0 Means Give-to-Get

I’ve been living in a kaleidoscope of "2.0"s recently: web 2.0, enterprise 2.0, government 2.0. I know some of those are already shedding 2s in favor of 3s. But I wanted to reflect on the core tenet of these 2.0 visions: give-to-get.

First, let me give immediate credit to the folks at the Greater IBM Connection, who put the phrase in my head at a recent summit. Those who have studied pre-2.0-history, may recognize give-to-get as the Golden Rule: Do unto others as you would have them do unto you. I don’t know of any other precept that has achieved such a universality across cultures.

What does give-to-get mean in the context of these 2.0 approaches to technology?

Web 2.0:

  • Blogs where readers’ comments become even more valuable than the original posts.
  • Sites that send users away when they can’t meet users’ needs themselves.

Enterprise 2.0:

  • Application architectures evaluated based on their ability to play well with others.
  • Professional conversations increasingly taking place openly, outside company firewalls.

Government 2.0

Some people who are far more expert than I have written about this stuff:

What I hope is clear is that, despite the overplaying of "2.0" as a buzzword, the real value of this trend is in promoting one of the cornerstones of our success as a species: enlightened altruism.

And, at the risk of beating a dead horse, I’d like to call attention to my own efforts to give credit where it’s due on this blog. I’ve consciously reduced internal linking, only using it to refer to earlier posts. But, as you’ll see, this "altruism" is quite self-serving. I’ve been delighted to see folks link to this blog in order to cite its ideas.

Because what 2.0 is ultimately about is better information sharing for all of us. And for that, we all have to give to get.

Note: this was originally posted at The Noisy Channel.

2 thoughts on “2.0 Means Give-to-Get

  1. Daniel, I think you’ve nailed it. Underlying any effective community is the element of TRUST – and there’s no better way to build trust than by applying the Golden Rule, of Giving to Get.
    In this context, I think enlightened altruism is worth making the bedrock of just about everything we do.
    Certainly for our little piece of society – but as you point out as it’s a cornerstone for our success as a species. Nice to see it in that broader context.
    As I read your Blogs, and those by others on topics as diverse as leadership role models, twitter, on ways to make the Greater IBM Connection Grrreat, I’m reminded of the many hours of selfless effort are spent helping others in the community grow or expand their horizons.
    I hope you feel the return value, but cause you and others certainly have given – and continue to do so.

  2. Larry, thank you for the kind words. As I see it, sharing ideas is its own reward, since it is through such sharing that we can move the world towards our own ideals. It’s as much enlightened selfishness as selflessness!

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